Cognitive and AI - Where's the money?
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by Jamie Cole, Executive Partner, IBM. Cognitive Applications at IBM have come a long way from Watson's debut on the game show Jeopardy in 2011. As well as introducing the Cognitive topic, this session will look at examples (in particular manufacturing but also healthcare, buildings and retail) to discuss where Cognitive and AI is being used and how organisations are driving value from the technology. From the FreshTech 2017 conference by TechExeter www.techexeter.uk
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Cognitive and AI - Where's the money?
- 1. 1 IBM Bringing Data Science to the Masses Cognitive Where’s the Value? Jamie Cole – Cognitive Solutions
- 2. 2 IBM Only 20% of data is visible to computers 80%is invisible
- 3. 3 IBM What is it? The 4th Industry “By 2018 half of all consumers will interact with services based on cognitive computing on a regular basis.” Source: IDC FutureScape: Worldwide Big Data and Analytics 2015 Predictions, Doc #253423, Dec 2014 Line Production Electrification & Automation Miniaturization & Global Scale Cognitive Manufacturing Complexity Era 1783 1870 1960 2020 Water, steam, and conveyors; modern materials handling Assembly systems: Lighting, electricity and assembly lines Embedded systems: Semiconductors, computers, information technologies and increase in trade Cyber-physical systems: Sensors, big data, predictive analytics, cognitive computing, cyber-physical systems, robotics, 3D printing
- 4. 4 IBM Tomorrow’s disruptors will be organizations that can converge digital business with a new level of digital intelligence. + Cognitive Business Digital business Digital intelligence
- 5. 5 IBM What is it? Scope of Data Structured and active Unstructured and dark Data that’s coming • Customer records • Transactional systems • Predictive models • Institutional expertise • Operational systems • News • Events • Social media • Weather • Geospatial information • Internet of Things (IoT) • Sensory data • Images • Video Data outside your firewallData you possess ++ Businesses can now access and use all types of data…
- 6. 6 IBM What is it? Analytics Capability Structured and unstructured Data Captured Detected Inferred Made consumable and accessible to everyone, optimized for their specific purpose, at the point of impact, to deliver better decisions and actions through: Descriptive Analytics Prescriptive Analytics Predictive Analytics What happened? What exactly is the problem? How many, how often, where? What actions are needed? How can achieve the best outcome and address variability? Stochastic Optimization How can we achieve the best outcome? Optimization What if these trends continue? Forecasting What could happen? Simulation What will happen next if? Predictive Modelling Analytics Sophistication Cognitive Analytics How can systems improve based on experience? Machine learning How can I access unstructured data? Pictures, videos, text… How can systems interact in a natural way? Natural language processing
- 7. 7 IBM What is it? UNDERSTAND REASON LEARN …. allowing them to interact with humans. Three capabilities differentiate cognitive systems from programmed systems…
- 8. 8 IBM Where’s the Value? Humans excel at Cognitive Systems excel at DILEMMAS COMPASSION DREAMING ABSTRACTION IMAGINATION MORALS GENERALIZATION COMMON SENSE (but with many biases) ELIMINATING BIASES LOCATING KNOWLEDGE PATTERN IDENTIFICATION MACHINE LEARNING NATURAL LANGUAGE PROCESSING AT SCALE PROVIDING ENDLESS CAPACITY
- 10. 10
- 12. 12 IBM Where’s the Value? User Experience Cost Reduction Revenue Growth Improving operations and lowering costs Creating new products and business models Driving engagement and customer experience
- 13. -Robots -Medical devices -Transformers -Turbines -Engines Sensors provide information about the device 11 Data comes in through Platform Connect 22 Predictive Cognitive IoT Predictive evaluates equipment status and operations provides early warning 23 Watson assists with interactive diagnostics and manual data mining 27 Watson response effectiveness to enhance corpus & machine learning models 28 Visualizations are immediately updated displaying asset early warning 26 Internet of Things Watson harvests insights from documents, manuals and correspondence 25 Machine Learning models continually sweep for non-obvious patterns 24 Sensing, Predicting, Advising, Fixing?Where’s the Value?
- 14. 14 Find the root- cause of an issue… Watson has led to a 5% reduction in no-fault-found occurrences for future analysis LEARN AND ADAPT Reducing the analysis time by 90% for defects & quality allows for a quicker root cause to be found ENHANCE EXPERTISE Watson technology expands the findings from over 500 people in the quality function GROW KNOWLEDGE FROM DATA Where’s the Value? Cost Reduction
- 15. 15 IBM Confidential Analysis of the sound determines the state of an asset Determines exactly how long an asset is working at its different states Supervised learning allows anomalies to identified and root causes determined GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPTListen to what an asset has to say… Where’s the Value? Cost Reduction
- 16. 16 IBM Confidential Revenue GrowthWhere’s the Value?Where’s the Value? Revenue Growth Transform business models… Listen to connected devices: elevators, escalators and turnstiles via the cloud New insights can help improve services and enable predictive maintenance GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPT New service enabled a revised pay per hour business model to make use of minimised downtime
- 17. 17 IBM Where’s the Value? Revenue Growth IBM MetroPulse Powered by Watson Improve planning and execution in physical retail and consumer goods stores ENHANCE EXPERTISE Actionable insights provided by weather, events, traffic and demographics analysis GROW KNOWLEDGE FROM DATA Solution improved forecasting accuracy for ‘volatile’ products in 100 stores by 75% LEARN AND ADAPT Predict and adapt…
- 18. 18 IBM Where’s the Value? User Experience
- 19. 19 IBM Key Points… “Cognitive computing makes a new class of problems computable. It addresses complex situations that are characterized by ambiguity and uncertainty; in other words, it handles human kinds of problems.” Source: KMWorld, Cognitive computing: A definition and some thoughts, Oct 2014 • Cognitive solutions give businesses the ability to access and intelligently analyse a wide range of structured and unstructured data • Cognitive solutions can understand, reason and learn enabling them to interact with users • Value can be delivered through cognitive enterprise: • Cost reduction • Revenue growth • The user experience
- 21. 21 IBM Thank you Jamie Cole Executive Partner, IBM Global Business Services UK Industrial Leader, Cognitive Business Decision Support UK Leader, Watson IOT & Supply Chain Management Phone: + 44 (0) 7802 499020 E-mail: jamie.cole@uk.ibm.com Linkedin: www.linkedin.com/in/jamie-cole-257a6916 Twitter: @jamieCole7
Editor's Notes
- AlphaGo is a AI designed by London based DeepMind (Acquired by google in 2014) whose purpose was to beat the worlds best players of the worlds toughest strategy game: https://techcrunch.com/2017/05/27/googles-alphago-ai-is-retiring/
- This year 2 million women will be diagnosed with breast cancer worldwide. In the US, a recent study of breast cancer risk revealed that 1 in 8 women develop invasive breast cancer during her lifetime. (In India, 1 in 28.) As the most diagnosed cancer for women, in the last 20 years the number of therapies available for breast cancer treatment has increased from four to more than 800. But, it’s a challenge for oncologists to stay abreast of the latest research, therapies, and clinical trials. And the issue is growing exponentially across healthcare; in fact, by 2017 health data will grow by 99%. To keep up with this information, it would take a physician 160 hours of reading per week, when the average physician spends only five. So how can cognitive help? Bumrungrad International Hospital in Bangkok, Thailand – home to 580 beds and more than 30 specialty centers— and a network that spans 16 countries and four continents— in total 1.1 million patients— needed a way to give their oncologists access to world leading expertise without taking them away from patients to read and digest the latest information. So they chose IBM Watson for Oncology, trained by Memorial Sloan Kettering Cancer Center. Why IBM Watson? Why Cognitive? Unlike doctors, IBM Watson is not bound by volume, memory, or format. Using the power of cognitive, Watson can understand, reason and learn. It can read millions of unstructured documents in seconds. Since 2011 IBM has partnered with Memorial Sloan Kettering Cancer Center to train IBM Watson in the field of Oncology. During more than 15,000 hours of training by MSK, Watson ingested more than 600,000 pieces of medical evidence, 2 million pages of text, 1.5 million patient records and 26,000 clinical cases. In choosing IBM Watson for Oncology, Bumrungrad oncologists gained access to an expert cognitive advisor that helps them to make more informed, personalized treatment decisions for its cancer patients. So, for the next female patient- wife, mother, daughter, aunt- that comes in with breast cancer, oncologists at Bumrungrad can use IBM Watson to analyze relevant portions of her electronic medical record, including her family history, notes from prior office visits, and test results, then summarize and highlights aspects of her individual record and notes that are potentially significant to her cancer based on the expertise of oncologists at Memorial Sloan Kettering, and using IBM Watson for oncology they are provided with confidence-ranked, evidence-based personalized treatment options for this woman, something that they previously did not have the manpower to accomplish as personalized and confidently. What will you do with Watson? Key Stats 1 in 5 individuals are misdiagnosed - an alarming statistic. But it’s not the fault of the physician. It is estimated that the doubling time of medical knowledge in 1950 was 50 years; in 1980, 7 years; and in 2015, less than three years. An epidemiologist, according to a government study, would have to read 167 hours of research each week to keep up with the latest information. That is not humanly possible. This issue is growing exponentially across health care with medical data now doubling every 3 years. The average primary care doctor in the US has a caseload of 2,300 patients and spends 15 minutes per patient visit. As a result of the collaboration between IBM and Memorial Sloan Kettering, Watson for Oncology draws upon clinical expertise and over 20 years of experience and 1.5M patient records. Bumrungrad International Hospital is home to 580 beds and more than 30 specialty centers— and a network that spans 16 countries and four continents— in total 1.1 million patients. Today, clients in 36 countries, across 17 industries are applying cognitive technologies. 84% in healthcare believe it will play a disruptive role in the industry—and 60% believe they lack the skilled resources and technical expertise to achieve it. Healthcare data will grow 99%, and 88% of all healthcare data will be unstructured. It is coming from electronic medical records (EMRs), test results, medical images, and video, patient sensors such as wearables, bedside devices and implants. Medical image archives alone are increasing by 20–40% annually. Cognitive systems are designed to keep pace, serving as a companion for professionals to enhance their performance.
- Kone / IBM article: https://www.ibm.com/blogs/internet-of-things/kone/
- Image from IBM article: https://www-935.ibm.com/industries/consumerproducts/solutions/channel-partner-analytics-collaboration.html MetroPulse retail solution: http://www.insidesap.com.au/new-cognitive-solution-retail-consumer-goods-industries/