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1 IBM
Bringing Data Science to the Masses
Cognitive
Where’s the Value?
Jamie Cole – Cognitive Solutions
2 IBM
Only 20% of data is visible to
computers
80%is invisible
3 IBM
What is it? The 4th Industry
“By 2018 half of all consumers will interact with services based on
cognitive computing on a regular basis.”
Source: IDC FutureScape: Worldwide Big Data and Analytics 2015 Predictions, Doc #253423, Dec 2014
Line
Production
Electrification &
Automation
Miniaturization &
Global Scale
Cognitive
Manufacturing
Complexity
Era
1783
1870
1960
2020
Water, steam, and
conveyors; modern
materials handling
Assembly systems:
Lighting, electricity and
assembly lines
Embedded systems:
Semiconductors,
computers,
information
technologies and
increase in trade
Cyber-physical
systems:
Sensors, big data,
predictive analytics,
cognitive computing,
cyber-physical
systems, robotics, 3D
printing
4 IBM
Tomorrow’s disruptors will be organizations that can converge
digital business with a new level of digital intelligence.
+
Cognitive Business
Digital business Digital intelligence
5 IBM
What is it? Scope of Data
Structured and active Unstructured and dark
Data that’s coming
• Customer records
• Transactional systems
• Predictive models
• Institutional expertise
• Operational systems
• News
• Events
• Social media
• Weather
• Geospatial information
• Internet of Things (IoT)
• Sensory data
• Images
• Video
Data outside your firewallData you possess ++
Businesses can now access and use all types of data…
6 IBM
What is it? Analytics Capability
Structured and unstructured Data
Captured
Detected
Inferred
Made consumable and
accessible to everyone,
optimized for their
specific purpose, at the
point of impact, to deliver
better decisions and
actions through:
Descriptive
Analytics
Prescriptive
Analytics
Predictive
Analytics
What happened?
What exactly is
the problem?
How many, how
often, where?
What actions are
needed?
How can achieve
the best outcome
and address
variability?
Stochastic
Optimization
How can we
achieve the best
outcome?
Optimization
What if these
trends continue?
Forecasting
What could
happen?
Simulation
What will happen
next if?
Predictive
Modelling
Analytics Sophistication
Cognitive
Analytics
How can systems
improve based on
experience?
Machine learning
How can I access
unstructured
data?
Pictures, videos,
text…
How can systems
interact in a
natural way?
Natural language
processing
7 IBM
What is it?
UNDERSTAND REASON LEARN
…. allowing them to interact with humans.
Three capabilities differentiate cognitive systems from
programmed systems…
8 IBM
Where’s the Value?
Humans
excel at Cognitive Systems
excel at
DILEMMAS
COMPASSION
DREAMING
ABSTRACTION
IMAGINATION
MORALS
GENERALIZATION
COMMON SENSE (but with many biases)
ELIMINATING BIASES
LOCATING KNOWLEDGE
PATTERN IDENTIFICATION
MACHINE LEARNING
NATURAL LANGUAGE PROCESSING AT SCALE
PROVIDING ENDLESS CAPACITY
9 IBM Confidential
10
11 IBM Confidential
12 IBM
Where’s the Value?
User Experience
Cost Reduction
Revenue Growth
Improving operations
and lowering costs
Creating new products
and business models
Driving engagement and
customer experience
-Robots
-Medical devices
-Transformers
-Turbines
-Engines
Sensors provide
information about the
device
11
Data comes in through
Platform Connect
22
Predictive Cognitive
IoT Predictive
evaluates equipment
status and operations
provides early warning
23
Watson assists with
interactive diagnostics
and manual data mining
27
Watson response
effectiveness to enhance
corpus & machine learning
models
28
Visualizations are
immediately updated
displaying asset early
warning
26
Internet of Things
Watson harvests
insights from
documents, manuals
and correspondence
25
Machine Learning
models continually
sweep for non-obvious
patterns
24
Sensing, Predicting, Advising, Fixing?Where’s the Value?
14
Find the root-
cause of an
issue… Watson has led to a 5%
reduction in no-fault-found
occurrences for future
analysis
LEARN AND ADAPT
Reducing the analysis time
by 90% for defects & quality
allows for a quicker root
cause to be found
ENHANCE EXPERTISE
Watson technology
expands the findings from
over 500 people in the
quality function
GROW KNOWLEDGE FROM DATA
Where’s the Value?
Cost Reduction
15 IBM Confidential
Analysis of the sound
determines the state of an
asset
Determines exactly how
long an asset is working at
its different states
Supervised learning allows
anomalies to identified and
root causes determined
GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPTListen to what
an asset has
to say…
Where’s the Value?
Cost Reduction
16 IBM Confidential
Revenue GrowthWhere’s the Value?Where’s the Value?
Revenue Growth
Transform
business
models…
Listen to connected
devices: elevators,
escalators and turnstiles
via the cloud
New insights can help
improve services and
enable predictive
maintenance
GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPT
New service enabled a
revised pay per hour
business model to make
use of minimised downtime
17 IBM
Where’s the Value?
Revenue Growth
IBM MetroPulse
Powered by Watson
Improve planning and
execution in physical
retail and consumer
goods stores
ENHANCE EXPERTISE
Actionable insights
provided by weather,
events, traffic and
demographics analysis
GROW KNOWLEDGE FROM DATA
Solution improved
forecasting accuracy for
‘volatile’ products in 100
stores by 75%
LEARN AND ADAPT
Predict and
adapt…
18 IBM
Where’s the Value?
User Experience
19 IBM
Key Points…
“Cognitive computing makes a new class of problems computable. It addresses
complex situations that are characterized by ambiguity and uncertainty; in other
words, it handles human kinds of problems.”
Source: KMWorld, Cognitive computing: A definition and some thoughts, Oct 2014
• Cognitive solutions give businesses the ability to access and intelligently analyse a wide range
of structured and unstructured data
• Cognitive solutions can understand, reason and learn enabling them to interact with users
• Value can be delivered through cognitive enterprise:
• Cost reduction
• Revenue growth
• The user experience
20 IBM Confidential
21 IBM
Thank you
Jamie Cole
Executive Partner, IBM Global Business Services
UK Industrial Leader, Cognitive Business Decision Support
UK Leader, Watson IOT & Supply Chain Management
Phone: + 44 (0) 7802 499020
E-mail: jamie.cole@uk.ibm.com
Linkedin: www.linkedin.com/in/jamie-cole-257a6916
Twitter: @jamieCole7

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Cognitive and AI - Where's the money?

  • 1. 1 IBM Bringing Data Science to the Masses Cognitive Where’s the Value? Jamie Cole – Cognitive Solutions
  • 2. 2 IBM Only 20% of data is visible to computers 80%is invisible
  • 3. 3 IBM What is it? The 4th Industry “By 2018 half of all consumers will interact with services based on cognitive computing on a regular basis.” Source: IDC FutureScape: Worldwide Big Data and Analytics 2015 Predictions, Doc #253423, Dec 2014 Line Production Electrification & Automation Miniaturization & Global Scale Cognitive Manufacturing Complexity Era 1783 1870 1960 2020 Water, steam, and conveyors; modern materials handling Assembly systems: Lighting, electricity and assembly lines Embedded systems: Semiconductors, computers, information technologies and increase in trade Cyber-physical systems: Sensors, big data, predictive analytics, cognitive computing, cyber-physical systems, robotics, 3D printing
  • 4. 4 IBM Tomorrow’s disruptors will be organizations that can converge digital business with a new level of digital intelligence. + Cognitive Business Digital business Digital intelligence
  • 5. 5 IBM What is it? Scope of Data Structured and active Unstructured and dark Data that’s coming • Customer records • Transactional systems • Predictive models • Institutional expertise • Operational systems • News • Events • Social media • Weather • Geospatial information • Internet of Things (IoT) • Sensory data • Images • Video Data outside your firewallData you possess ++ Businesses can now access and use all types of data…
  • 6. 6 IBM What is it? Analytics Capability Structured and unstructured Data Captured Detected Inferred Made consumable and accessible to everyone, optimized for their specific purpose, at the point of impact, to deliver better decisions and actions through: Descriptive Analytics Prescriptive Analytics Predictive Analytics What happened? What exactly is the problem? How many, how often, where? What actions are needed? How can achieve the best outcome and address variability? Stochastic Optimization How can we achieve the best outcome? Optimization What if these trends continue? Forecasting What could happen? Simulation What will happen next if? Predictive Modelling Analytics Sophistication Cognitive Analytics How can systems improve based on experience? Machine learning How can I access unstructured data? Pictures, videos, text… How can systems interact in a natural way? Natural language processing
  • 7. 7 IBM What is it? UNDERSTAND REASON LEARN …. allowing them to interact with humans. Three capabilities differentiate cognitive systems from programmed systems…
  • 8. 8 IBM Where’s the Value? Humans excel at Cognitive Systems excel at DILEMMAS COMPASSION DREAMING ABSTRACTION IMAGINATION MORALS GENERALIZATION COMMON SENSE (but with many biases) ELIMINATING BIASES LOCATING KNOWLEDGE PATTERN IDENTIFICATION MACHINE LEARNING NATURAL LANGUAGE PROCESSING AT SCALE PROVIDING ENDLESS CAPACITY
  • 10. 10
  • 12. 12 IBM Where’s the Value? User Experience Cost Reduction Revenue Growth Improving operations and lowering costs Creating new products and business models Driving engagement and customer experience
  • 13. -Robots -Medical devices -Transformers -Turbines -Engines Sensors provide information about the device 11 Data comes in through Platform Connect 22 Predictive Cognitive IoT Predictive evaluates equipment status and operations provides early warning 23 Watson assists with interactive diagnostics and manual data mining 27 Watson response effectiveness to enhance corpus & machine learning models 28 Visualizations are immediately updated displaying asset early warning 26 Internet of Things Watson harvests insights from documents, manuals and correspondence 25 Machine Learning models continually sweep for non-obvious patterns 24 Sensing, Predicting, Advising, Fixing?Where’s the Value?
  • 14. 14 Find the root- cause of an issue… Watson has led to a 5% reduction in no-fault-found occurrences for future analysis LEARN AND ADAPT Reducing the analysis time by 90% for defects & quality allows for a quicker root cause to be found ENHANCE EXPERTISE Watson technology expands the findings from over 500 people in the quality function GROW KNOWLEDGE FROM DATA Where’s the Value? Cost Reduction
  • 15. 15 IBM Confidential Analysis of the sound determines the state of an asset Determines exactly how long an asset is working at its different states Supervised learning allows anomalies to identified and root causes determined GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPTListen to what an asset has to say… Where’s the Value? Cost Reduction
  • 16. 16 IBM Confidential Revenue GrowthWhere’s the Value?Where’s the Value? Revenue Growth Transform business models… Listen to connected devices: elevators, escalators and turnstiles via the cloud New insights can help improve services and enable predictive maintenance GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPT New service enabled a revised pay per hour business model to make use of minimised downtime
  • 17. 17 IBM Where’s the Value? Revenue Growth IBM MetroPulse Powered by Watson Improve planning and execution in physical retail and consumer goods stores ENHANCE EXPERTISE Actionable insights provided by weather, events, traffic and demographics analysis GROW KNOWLEDGE FROM DATA Solution improved forecasting accuracy for ‘volatile’ products in 100 stores by 75% LEARN AND ADAPT Predict and adapt…
  • 18. 18 IBM Where’s the Value? User Experience
  • 19. 19 IBM Key Points… “Cognitive computing makes a new class of problems computable. It addresses complex situations that are characterized by ambiguity and uncertainty; in other words, it handles human kinds of problems.” Source: KMWorld, Cognitive computing: A definition and some thoughts, Oct 2014 • Cognitive solutions give businesses the ability to access and intelligently analyse a wide range of structured and unstructured data • Cognitive solutions can understand, reason and learn enabling them to interact with users • Value can be delivered through cognitive enterprise: • Cost reduction • Revenue growth • The user experience
  • 21. 21 IBM Thank you Jamie Cole Executive Partner, IBM Global Business Services UK Industrial Leader, Cognitive Business Decision Support UK Leader, Watson IOT & Supply Chain Management Phone: + 44 (0) 7802 499020 E-mail: jamie.cole@uk.ibm.com Linkedin: www.linkedin.com/in/jamie-cole-257a6916 Twitter: @jamieCole7

Editor's Notes

  1. AlphaGo is a AI designed by London based DeepMind (Acquired by google in 2014) whose purpose was to beat the worlds best players of the worlds toughest strategy game: https://techcrunch.com/2017/05/27/googles-alphago-ai-is-retiring/
  2. This year 2 million women will be diagnosed with breast cancer worldwide. In the US, a recent study of breast cancer risk revealed that 1 in 8 women develop invasive breast cancer during her lifetime. (In India, 1 in 28.) As the most diagnosed cancer for women, in the last 20 years the number of therapies available for breast cancer treatment has increased from four to more than 800. But, it’s a challenge for oncologists to stay abreast of the latest research, therapies, and clinical trials. And the issue is growing exponentially across healthcare; in fact, by 2017 health data will grow by 99%. To keep up with this information, it would take a physician 160 hours of reading per week, when the average physician spends only five. So how can cognitive help? Bumrungrad International Hospital in Bangkok, Thailand – home to 580 beds and more than 30 specialty centers— and a network that spans 16 countries and four continents— in total 1.1 million patients— needed a way to give their oncologists access to world leading expertise without taking them away from patients to read and digest the latest information. So they chose IBM Watson for Oncology, trained by Memorial Sloan Kettering Cancer Center. Why IBM Watson? Why Cognitive? Unlike doctors, IBM Watson is not bound by volume, memory, or format. Using the power of cognitive, Watson can understand, reason and learn. It can read millions of unstructured documents in seconds. Since 2011 IBM has partnered with Memorial Sloan Kettering Cancer Center to train IBM Watson in the field of Oncology. During more than 15,000 hours of training by MSK, Watson ingested more than 600,000 pieces of medical evidence, 2 million pages of text, 1.5 million patient records and 26,000 clinical cases. In choosing IBM Watson for Oncology, Bumrungrad oncologists gained access to an expert cognitive advisor that helps them to make more informed, personalized treatment decisions for its cancer patients. So, for the next female patient- wife, mother, daughter, aunt- that comes in with breast cancer, oncologists at Bumrungrad can use IBM Watson to analyze relevant portions of her electronic medical record, including her family history, notes from prior office visits, and test results, then summarize and highlights aspects of her individual record and notes that are potentially significant to her cancer based on the expertise of oncologists at Memorial Sloan Kettering, and using IBM Watson for oncology they are provided with confidence-ranked, evidence-based personalized treatment options for this woman, something that they previously did not have the manpower to accomplish as personalized and confidently. What will you do with Watson? Key Stats 1 in 5 individuals are misdiagnosed - an alarming statistic. But it’s not the fault of the physician. It is estimated that the doubling time of medical knowledge in 1950 was 50 years; in 1980, 7 years; and in 2015, less than three years. An epidemiologist, according to a government study, would have to read 167 hours of research each week to keep up with the latest information. That is not humanly possible. This issue is growing exponentially across health care with medical data now doubling every 3 years. The average primary care doctor in the US has a caseload of 2,300 patients and spends 15 minutes per patient visit. As a result of the collaboration between IBM and Memorial Sloan Kettering, Watson for Oncology draws upon clinical expertise and over 20 years of experience and 1.5M patient records. Bumrungrad International Hospital is home to 580 beds and more than 30 specialty centers— and a network that spans 16 countries and four continents— in total 1.1 million patients. Today, clients in 36 countries, across 17 industries are applying cognitive technologies. 84% in healthcare believe it will play a disruptive role in the industry—and 60% believe they lack the skilled resources and technical expertise to achieve it. Healthcare data will grow 99%, and 88% of all healthcare data will be unstructured. It is coming from electronic medical records (EMRs), test results, medical images, and video, patient sensors such as wearables, bedside devices and implants. Medical image archives alone are increasing by 20–40% annually. Cognitive systems are designed to keep pace, serving as a companion for professionals to enhance their performance.
  3. Kone / IBM article: https://www.ibm.com/blogs/internet-of-things/kone/
  4. Image from IBM article: https://www-935.ibm.com/industries/consumerproducts/solutions/channel-partner-analytics-collaboration.html MetroPulse retail solution: http://www.insidesap.com.au/new-cognitive-solution-retail-consumer-goods-industries/