When applying to an MBA program, thorough research is important. Successful candidates gather information from multiple sources, such as school websites, magazines, alumni, current students, and visits. This helps applicants understand the school's values and culture as well as what makes the program unique. The lesson recommends discussing the steps already taken to research the top choice program, such as what was learned from each source and what makes the school distinctive. It also suggests identifying additional steps, such as speaking with current students, to gain more insights into whether the program is a good fit.