This Napier presentation should give you some insight on how to prepare for a successful media interview.

1. Preparing for a Media
Interview

2. Prepare to be a
SPOKESPERSON
NOT an “Answer-person”
And, once a spokesperson, always a spokesperson
and never off duty

3. Ensures consistency
Ensures accuracy
Helps increase frequency, & therefore
effectiveness of PR
Messaging is about deciding how
things are presented:

4. Messaging should help to ensure you
company achieves the positioning it desires

5. Think like a journalist…
Make your most
important point first
The “Inverted Pyramid”
Most
Important
Less
Important
Main Point
Supporting
Points
Other
Messages
Back it up with facts
or examples
Be clear & concise

6. Be physically &
mentally prepared…

7. Be on time or early…
Editors can be late. You can’t!

8. Be relaxed, and get into character.
Who are you to the audience?

9. Have something
interesting to say
beyond the topic for
discussion, for instance
general trends or
controversial topics

10. Make sure you have the right type
of presentation for the venue

11. Make sure that you
have the handouts &
other materials in a
press pack, and also
consider electronic
versions

12. Ensure that the images, diagrams, etc.
are available as high resolution JPEGs
Most magazine in Europe won’t re-
draw diagrams
PowerPoint is NOT acceptable!