Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In this presentation, we explore the AI tools marketers should be using. We cover: • What AI can do • The risks of using AI • The top 10 marketing AI tools • How tools can support different areas of your marketing • The future of AI tools

1. THE TOP 10
MARKETING AI TOOLS
The webinar will start in 2 minutes

2. THE TOP 10
MARKETING AI TOOLS
The webinar will start in 1 minute

3. THE TOP 10
MARKETING AI TOOLS
September 2023

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Agenda
• What can AI do?
• Take a breath…
• GPT models
• The top 10 AI tools
• What’s Next

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What Can AI Do?

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Take a Breath
• AI is good at taking content
and putting it together
• It’s not that creative
– Much of the content is
very similar
Shall I compare thee to a summer's day?
Thou art more lovely and more temperate.
Rough winds do shake the darling buds of May,
And summer's lease hath all too short a date.
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimmed;
And every fair from fair sometime declines,
By chance, or nature's changing course, untrimmed;
But thy eternal summer shall not fade,
Nor lose possession of that fair thou ow'st,
Nor shall death brag thou wand'rest in his shade,
When in eternal lines to Time thou grow'st.
So long as men can breathe, or eyes can see,
So long lives this, and this gives life to thee.

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Take a Breath…

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Some Additional Challenges
• Copyright
• Plagiarism
• Bland Content
• Out-of-Date Training Data
• Hallucinations and Inaccuracy

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GPT Models
• GPT created by Open AI
• GPT4 (and 3.5) are recent
• Cost to create is huge
• Many AI text applications use GPT models
– Same model, different wrapper

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The Top 10

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10. ChatGPT
• Asking questions
• Generating content
• Summarizing/explaining
• Analyzing Data

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9. Jasper
• Or Rytr or Phrasee
– Or many other text generation tools
• Structure produces better content

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8. Grammarly
• Also try Hemmingway too
• Sometimes you have to
write yourself
• Identifying ways to improve
and correcting errors

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7. Dall-E
• Or Stable Diffusion
• Or Adobe Firefly
– A solution focused on designers
• Sometimes you just need an image

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6. Salesforce Einstein
• Or many other CRMs
and Marketing
Automation Platforms
• Using AI to predict
intent or score leads

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5. Chatbase
• We all love/hate a good chatbot
• Many other chatbots are available
– Drift is particularly popular
– MAPs and other platforms also offer
chatbot functionality

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4. 6sense
• Predicting intent
• Becoming interesting
• Needs customers who are
relatively active online

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3. MarketMuse
• Content planning
• Other tools like SurferSEO
also popular
• Very important for SEO

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2. Pathmonk
• Drive website engagement
• Great for leads

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1. Google Ads
• Yes, seriously!
• Lots of AI to optimize performance
• Easy to understand some rules
– E.g. longer headlines are better

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Bonus – ChatGPT’s AI
• Make your own AI tool

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What’s Next?
• The $1M question
– Will generative AI performance stall?
• But it’s clear that even if it does…
– AI tools are helpful
– You need to experiment to see what works best for you
– AI is going to be embedded everywhere
• (We’re a long way from the AI marketing robot)

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Questions?
www.napierb2b.com
mike@napierb2b.com