1) The document discusses how the author's magazine product uses and develops conventions of real music magazines. It examines the structures and features of magazines like mastheads, images, and text.
2) The author aimed to include the key features of conventional magazines in their own magazine, such as bright colors, similar amounts of text, and high quality images.
3) Details are provided on design choices for the magazine cover, contents page, and double-page spread to align with conventions like using pink colors, eye-catching text, multiple images, and maintaining a consistent color scheme. The goal was to appeal to the target audience of 11-16 year old females.