The document summarizes interviews conducted with apartment residents, stakeholders, and information on emerging cleantech LED lighting. Apartment residents expressed wanting to reduce their environmental impact through vegetarian meals, limiting water and electricity use, and buying local. However, tensions exist between most sustainable and local options. Stakeholders discussed promoting Denmark as a green nation through branding and sharing solutions. Denmark's history of energy reductions and partnerships between government, universities and businesses were cited as strengths for cleantech experiments. LED lighting was highlighted as an emerging cleantech due to its energy efficiency and longer lifespan.

1. Preliminary
Assignment
KAN_CM_SU8U Interaction Design for
Cleantech Innovation
Stefan Wachmann Pedersen

2. Apartment resident interview 1
 Save water and energy and reduce
carbon footprint through frequent
vegetarian meals, not letting water
run or lights burn and to buy mainly
local and ecological food
 Tension field between the most
sustainable choice and
ecological/local
 Need for increased awareness
raising installations, i.e. surveillance
of use, tangible suggestions on
greener behavior and ways to put
one’s own use and behavior into a
wider context

3. Apartment resident interview 2
 Ecological vs. local – High
demands for user’s knowledge
vs. lack of competency
 Values and respect of
surroundings –> moderate
consumption
 Reuse, 2.–hand, waste sorting
 Plane vs. train – Conflict of
travel in modern life
 Ability and willingness to affect
social and physical surroundings
as long as it doesn’t obstruct or
hinder social behavior
 Need of insight in effective,
viable and available solutions
 Financial incentives
 Market overview
 Profile of own consumption
matched with relevant actions
 Commune effort

4. Stakeholder interview 1
 Promotion of Denmark as a
Green Nation
 Nation branding
 Danish vision
 Broad political agreement
 Tiny drops in the water –
sharing sustainable solutions
 Growth potential and business
boost
 History of reducing energy use
in Denmark – “Don’t heat for the
sparrows”

5. Stakeholder interview 2
 Denmark – a unique relation between policy makers and
industry
 Triple–Helix
University – Industry – Government
 Energy companies – private ownership & Nonprofit
organization
 Export of district heating, combined heat and power plants
(CHP plant) and wastewater treatment works
 Size of Denmark ideal for full scale, quickly implemented and
cost efficient cleantech experiments

6. Emerging cleantech – LED lighting
 Efficiency – low amount of energy
wasted to heating
 Last longer – no filament to burn
out
 Semiconductor cost plummeted
making it a viable choice and
cheaper in the long run