PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

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This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.

Technology Business

DEFINING
THE ONLINE ADVERTISING LANDSCAPE
AND NAVIGATING THE FUTURE SPACE

Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –

PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Karen McGrane, author of ‚Content Strategy for Mobile’ and pioneer in user experience design and content strategy discusses content marketing opportunities in the disruptive rise of mobile technology. In a world, where 87% of connected device sales will be tablets and smartphones within three years, marketing has a unique opportunity, right now, to clean up crappy, outdated, useless content. Less verbose, more succinct; less ugly, more attractive; less awkward, more intuitive; less about us, more about you.

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