Charles Nixon from the Cambridge Marketing College kicks off the On The Edge Bristol event. Find out more about the Cambridge Marketing College courses in Bristol here: http://www.marketingcollege.com/locations/bristol
The document discusses the importance of earned media over traditional paid media. It notes that global ad spending is increasing but earned media through social engagement can reach more users at a lower cost. Examples are provided of viral campaigns by Kogi BBQ and the Jonas Brothers that garnered millions of video views through social sharing rather than traditional advertising. Venture capital is suggested as a way to fund new types of agencies and platforms focused on earned rather than paid media.
The document discusses the importance of earned media over traditional paid media. It notes that global ad spending is increasing but earned media through social engagement can reach more users at a lower cost. Examples are provided of viral campaigns by Kogi BBQ and the Jonas Brothers that engaged many users online with little spent on traditional advertising. Venture capital is suggested as a way to fund new types of agencies and platforms focused on earned rather than paid media.
Homefront was the top selling game in the UK in 2011, beating Batman Arkham City. The Homefront franchise saw 58% year-over-year growth in the EU, even as the video game market declined 32% over the same period. Digital and social media strategies for Homefront were successful, with over 7,000 mentions prior to launch, traffic increasing 90% year-over-year, and targets being met within 6 months through the global digital strategy.
This document summarizes research into television and internet audiences in the UK. It shows that the most popular TV shows are X Factor and Coronation Street, while sports, entertainment and drama are the most viewed genres. It also shows that the percentage of people watching live TV is decreasing as catch-up viewing rises. The BBC, ITV and Channel 4 are the most popular TV channels, especially among 16-25 year olds. The UK has over 57 million internet users, most of whom are 12-29 years old. Online shopping in the UK has grown significantly, with over £38 billion spent in 2013.
This document summarizes research into television and internet audiences in the UK. It provides charts showing the most popular TV shows and genres viewed. It also shows data on the increasing trend of catch-up viewing versus live viewing of TV programs. Additional data shows the BBC, ITV and Channel 4 as the most popular TV channels, and that 16-25 year olds favor channels like E4 and MTV. The document also contains charts displaying internet usage statistics in the UK and Europe, with over half of UK residents using the internet and the highest rates of usage among 12-17 and 18-29 year olds. It notes that online shopping in the UK has greatly increased, with over £38 billion spent in 2013.
This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
PREDICTION: The Past, Present, and Future of Online Advertising and How to Na...iMedia Connection
This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
The document discusses the importance of earned media over traditional paid media. It notes that global ad spending is increasing but earned media through social engagement can reach more users at a lower cost. Examples are provided of viral campaigns by Kogi BBQ and the Jonas Brothers that garnered millions of video views through social sharing rather than traditional advertising. Venture capital is suggested as a way to fund new types of agencies and platforms focused on earned rather than paid media.
The document discusses the importance of earned media over traditional paid media. It notes that global ad spending is increasing but earned media through social engagement can reach more users at a lower cost. Examples are provided of viral campaigns by Kogi BBQ and the Jonas Brothers that engaged many users online with little spent on traditional advertising. Venture capital is suggested as a way to fund new types of agencies and platforms focused on earned rather than paid media.
Homefront was the top selling game in the UK in 2011, beating Batman Arkham City. The Homefront franchise saw 58% year-over-year growth in the EU, even as the video game market declined 32% over the same period. Digital and social media strategies for Homefront were successful, with over 7,000 mentions prior to launch, traffic increasing 90% year-over-year, and targets being met within 6 months through the global digital strategy.
This document summarizes research into television and internet audiences in the UK. It shows that the most popular TV shows are X Factor and Coronation Street, while sports, entertainment and drama are the most viewed genres. It also shows that the percentage of people watching live TV is decreasing as catch-up viewing rises. The BBC, ITV and Channel 4 are the most popular TV channels, especially among 16-25 year olds. The UK has over 57 million internet users, most of whom are 12-29 years old. Online shopping in the UK has grown significantly, with over £38 billion spent in 2013.
This document summarizes research into television and internet audiences in the UK. It provides charts showing the most popular TV shows and genres viewed. It also shows data on the increasing trend of catch-up viewing versus live viewing of TV programs. Additional data shows the BBC, ITV and Channel 4 as the most popular TV channels, and that 16-25 year olds favor channels like E4 and MTV. The document also contains charts displaying internet usage statistics in the UK and Europe, with over half of UK residents using the internet and the highest rates of usage among 12-17 and 18-29 year olds. It notes that online shopping in the UK has greatly increased, with over £38 billion spent in 2013.
This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
PREDICTION: The Past, Present, and Future of Online Advertising and How to Na...iMedia Connection
This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
This document discusses four topics: 1) Advertising and its relationship to tobacco consumption, 2) The relationship between economic depressions or recessions and some factor, 3) People's use of online search to find information, and 4) A budget or spending plan of some kind.
The document discusses changes in media consumption and advertising. It notes that consumers now spend over 10 hours per day engaged with various media like TV, radio, magazines and the internet. The "media wall" between consumers and advertisers is falling as marketing shifts to more collaborative approaches. By 2010 people will be exposed to 3000 ads per day across various media platforms. Engagement will become a more important metric for marketers than simple ad exposure or interruptions. Marketers will seek to place brands wherever consumers are, such as in movies, games and other media. [/SUMMARY]
ESPN is facing declining subscriber numbers as cable customers cut the cord. Over the past few years, ESPN has lost over 12 million subscribers resulting in nearly $1 billion in lost revenue. To counter these losses, ESPN is focusing on expanding its new streaming platform ESPN+ to attract new viewers and bring back former subscribers not reliant on cable. The report recommends ESPN set goals to substantially grow ESPN+ subscribers over the next few years through marketing and attracting more sports content like the NFL and NBA.
Century 21 goes back 'big' to tv, buys 2012 super bowl spot advertising ageMatt Gentile
Century 21 is returning to national television advertising after pulling ads two years ago, with a major commitment to advertise during the 2012 Super Bowl. The 30-second ad is part of a larger rebranding effort and global campaign focusing on Century 21's 121,000 agents. While Century 21 redirected ad spending to digital in 2009, the Super Bowl ad and new campaign aim to raise awareness of agents with young home buyers and clarify what Century 21 offers. The Super Bowl commitment is the first by any advertiser and comes despite uncertainty around the NFL season.
A statistical overview of what to expect in the marketing industry in 2017. In this section there's information of spending in advertising, mobile marketing and more.
The document summarizes three album covers:
1. Recovery by Eminem shows him walking on a road representing his journey to recovery from addiction, with a red cross symbolizing medical recovery.
2. Trouble by Akon has his hands folded, possibly representing his religious aspect, with red in the background symbolizing power and emphasis on Akon.
3. Doesn't Mean Anything by Alicia Keys uses pink/purple color on two elements to represent expressing feelings through the title, with subtle background emphasizing Keys as the artist.
The document provides an analysis of key digital trends from 2012 and their implications for 2013 based on data from comScore. It finds that Europeans spent more time consuming news and information online, with nearly 8 in 10 internet users visiting such sites in December 2012. E-commerce and m-commerce also grew substantially, with over 14% of smartphone users purchasing goods or services via their device. The report also notes increasing fragmentation of online media consumption across devices and platforms.
This document provides information about career opportunities and a post graduate program in Tourism and Cargo management. It describes the PGDM (Tourism & Cargo) program offered by the Indian Institute of Tourism and Travel Management Nellore. The 2-year program has specializations in areas like tour operations, tourism marketing, air cargo management, and shipping cargo management. It covers topics such as event management, hospitality, logistics, and entrepreneurship. The document also lists many career opportunities in sectors like events, airlines, hospitality, cruises, and cargo industries including roles like event coordinator, flight attendant, front office manager, and customs brokerage.
The document provides an agenda for an Infoseminar on 3PAR storage solutions. It includes an introduction, overview of 3PAR positioning and capabilities such as virtualization, high availability, efficiency, and recovery manager for VMware. There will also be a demonstration, questions and answers, and information on next steps.
White Paper: Digitalización y Captura Inteligente de DocumentosYerbabuena Software
La digitalización de documentos en papel cada vez cobra más importancia en las empresas. El interés en convertir a documentos electrónicos muchos de los documentos de la organización, está en el ahorro de costes derivados del almacenamiento, el afán de preservación de información clave y la necesidad de mantener alguna documentación accesible desde diversos puntos geográficos.
Pero, ¿es realmente la digitalización la solución para las empresas? En el siguiente whitepaper, que podéis descargar de forma totalmente gratuita, descubriréis que la digitalización en sí misma no es una solución suficiente. Necesita del respaldo de un sistema de Gestión Documental. Aún teniendo este respaldo, digitalizar documentos de forma tradicional implica mucho trabajo manual para los usuarios. Es ahí en donde aparece el proceso de captura inteligente de documentos.
Descubre cómo la captura inteligente te puede ayudar.
Erst zuhören, dann mitreden – nach diesem Prinzip entwickelt quäntchen + glück Kommunikations- und Contentstrategien. Monitoring ist der erste Schritt.
Topic: Mastering Local SEO
Google’s Venice update has changed the way online businesses need to address their local strategy. This potentially effects every online business even if you only target market is global. Everyone should now incorporate a local SEO strategy simply to safeguard their online presence.
Key takeaways:
- On-page optimisation for Local SEO
- Where you need to be listed
- Google+ Local and why you need a profile
- Local Citations – what are they and where can I get them?
- Research – Where and how to find new link building opportunities
Presentazione nuova famiglia di librerie a Overland Storage e Tandberg DataPaolo Rossi
- Overland Storage presented updates to its tape automation product line including new NEOs StorageLoader, T24, and T48 libraries.
- The new products have a new hardware platform, user interface, and tape drives compared to previous Overland and Tandberg Data products.
- The NEOs StorageLoader is a 1U 8-slot library, T24 is 1U or 2U with 12 or 24 slots, and T48 is 4U with 48 slots. They support LTO5 and LTO6 drives and SAS or FC connectivity.
Introduzione alla nuova famiglia di NAS SnapServerPaolo Rossi
Introduzione alle soluzione NAS SnapServer di Overland Storage e Tandberg Data.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni NAS del portafoglio, carattersitiche tecniche, funzionalit', configurazioni e competition.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
RDX e Windows Backup: semplice ed economica protezione dei datiPaolo Rossi
Presentazione dell`integrazione tra RDX e Windows Backup.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni RDX QuikStor e a WIndows Backup. Possibili campi di utilizzo e una Live Demo.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
El procesador de texto es una aplicación informática destinada a la creación y modificación de documentos escritos por medio de una computadora. Los procesadores de texto ofrecen funcionalidades tipográficas, idiomáticas y organizativas como formato de texto, imágenes y guardado de archivos. Algunos de los procesadores de texto más populares son Apache OpenOffice Writer, Microsoft Word y LibreOffice Writer.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Spotlight on Media & Entertainment: Future of Advertising SpendL.E.K. Consulting
In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.
The document summarizes an international ad forecast report for 2015/16. It finds that global ad spending is estimated to have increased 2.2% in 2015 in PPP terms and is forecast to rise 4.4% in 2016. Digital advertising, especially internet advertising, is growing rapidly and taking share from traditional media like newspapers and magazines. Economic uncertainties in some countries may impact future ad spending growth.
Who’s Spending, Who Isn’t - The Next 5 Years in Entertainment and MediaAchillesMedia
In collaboration with PWC, Michael Paterson discusses the 2009- 2013 Global Entertainment and Media Outlook, PricewaterhouseCoopers' independent forecast of spending for the next five years in 12 entertainment and media industry segments. In this data rich presentation you’ll understand how unprecedented economic conditions and technological change will significantly impact prospects in the near term for media companies and may expose long term weaknesses in some traditional media sectors.
This document discusses four topics: 1) Advertising and its relationship to tobacco consumption, 2) The relationship between economic depressions or recessions and some factor, 3) People's use of online search to find information, and 4) A budget or spending plan of some kind.
The document discusses changes in media consumption and advertising. It notes that consumers now spend over 10 hours per day engaged with various media like TV, radio, magazines and the internet. The "media wall" between consumers and advertisers is falling as marketing shifts to more collaborative approaches. By 2010 people will be exposed to 3000 ads per day across various media platforms. Engagement will become a more important metric for marketers than simple ad exposure or interruptions. Marketers will seek to place brands wherever consumers are, such as in movies, games and other media. [/SUMMARY]
ESPN is facing declining subscriber numbers as cable customers cut the cord. Over the past few years, ESPN has lost over 12 million subscribers resulting in nearly $1 billion in lost revenue. To counter these losses, ESPN is focusing on expanding its new streaming platform ESPN+ to attract new viewers and bring back former subscribers not reliant on cable. The report recommends ESPN set goals to substantially grow ESPN+ subscribers over the next few years through marketing and attracting more sports content like the NFL and NBA.
Century 21 goes back 'big' to tv, buys 2012 super bowl spot advertising ageMatt Gentile
Century 21 is returning to national television advertising after pulling ads two years ago, with a major commitment to advertise during the 2012 Super Bowl. The 30-second ad is part of a larger rebranding effort and global campaign focusing on Century 21's 121,000 agents. While Century 21 redirected ad spending to digital in 2009, the Super Bowl ad and new campaign aim to raise awareness of agents with young home buyers and clarify what Century 21 offers. The Super Bowl commitment is the first by any advertiser and comes despite uncertainty around the NFL season.
A statistical overview of what to expect in the marketing industry in 2017. In this section there's information of spending in advertising, mobile marketing and more.
The document summarizes three album covers:
1. Recovery by Eminem shows him walking on a road representing his journey to recovery from addiction, with a red cross symbolizing medical recovery.
2. Trouble by Akon has his hands folded, possibly representing his religious aspect, with red in the background symbolizing power and emphasis on Akon.
3. Doesn't Mean Anything by Alicia Keys uses pink/purple color on two elements to represent expressing feelings through the title, with subtle background emphasizing Keys as the artist.
The document provides an analysis of key digital trends from 2012 and their implications for 2013 based on data from comScore. It finds that Europeans spent more time consuming news and information online, with nearly 8 in 10 internet users visiting such sites in December 2012. E-commerce and m-commerce also grew substantially, with over 14% of smartphone users purchasing goods or services via their device. The report also notes increasing fragmentation of online media consumption across devices and platforms.
This document provides information about career opportunities and a post graduate program in Tourism and Cargo management. It describes the PGDM (Tourism & Cargo) program offered by the Indian Institute of Tourism and Travel Management Nellore. The 2-year program has specializations in areas like tour operations, tourism marketing, air cargo management, and shipping cargo management. It covers topics such as event management, hospitality, logistics, and entrepreneurship. The document also lists many career opportunities in sectors like events, airlines, hospitality, cruises, and cargo industries including roles like event coordinator, flight attendant, front office manager, and customs brokerage.
The document provides an agenda for an Infoseminar on 3PAR storage solutions. It includes an introduction, overview of 3PAR positioning and capabilities such as virtualization, high availability, efficiency, and recovery manager for VMware. There will also be a demonstration, questions and answers, and information on next steps.
White Paper: Digitalización y Captura Inteligente de DocumentosYerbabuena Software
La digitalización de documentos en papel cada vez cobra más importancia en las empresas. El interés en convertir a documentos electrónicos muchos de los documentos de la organización, está en el ahorro de costes derivados del almacenamiento, el afán de preservación de información clave y la necesidad de mantener alguna documentación accesible desde diversos puntos geográficos.
Pero, ¿es realmente la digitalización la solución para las empresas? En el siguiente whitepaper, que podéis descargar de forma totalmente gratuita, descubriréis que la digitalización en sí misma no es una solución suficiente. Necesita del respaldo de un sistema de Gestión Documental. Aún teniendo este respaldo, digitalizar documentos de forma tradicional implica mucho trabajo manual para los usuarios. Es ahí en donde aparece el proceso de captura inteligente de documentos.
Descubre cómo la captura inteligente te puede ayudar.
Erst zuhören, dann mitreden – nach diesem Prinzip entwickelt quäntchen + glück Kommunikations- und Contentstrategien. Monitoring ist der erste Schritt.
Topic: Mastering Local SEO
Google’s Venice update has changed the way online businesses need to address their local strategy. This potentially effects every online business even if you only target market is global. Everyone should now incorporate a local SEO strategy simply to safeguard their online presence.
Key takeaways:
- On-page optimisation for Local SEO
- Where you need to be listed
- Google+ Local and why you need a profile
- Local Citations – what are they and where can I get them?
- Research – Where and how to find new link building opportunities
Presentazione nuova famiglia di librerie a Overland Storage e Tandberg DataPaolo Rossi
- Overland Storage presented updates to its tape automation product line including new NEOs StorageLoader, T24, and T48 libraries.
- The new products have a new hardware platform, user interface, and tape drives compared to previous Overland and Tandberg Data products.
- The NEOs StorageLoader is a 1U 8-slot library, T24 is 1U or 2U with 12 or 24 slots, and T48 is 4U with 48 slots. They support LTO5 and LTO6 drives and SAS or FC connectivity.
Introduzione alla nuova famiglia di NAS SnapServerPaolo Rossi
Introduzione alle soluzione NAS SnapServer di Overland Storage e Tandberg Data.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni NAS del portafoglio, carattersitiche tecniche, funzionalit', configurazioni e competition.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
RDX e Windows Backup: semplice ed economica protezione dei datiPaolo Rossi
Presentazione dell`integrazione tra RDX e Windows Backup.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni RDX QuikStor e a WIndows Backup. Possibili campi di utilizzo e una Live Demo.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
El procesador de texto es una aplicación informática destinada a la creación y modificación de documentos escritos por medio de una computadora. Los procesadores de texto ofrecen funcionalidades tipográficas, idiomáticas y organizativas como formato de texto, imágenes y guardado de archivos. Algunos de los procesadores de texto más populares son Apache OpenOffice Writer, Microsoft Word y LibreOffice Writer.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Spotlight on Media & Entertainment: Future of Advertising SpendL.E.K. Consulting
In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.
The document summarizes an international ad forecast report for 2015/16. It finds that global ad spending is estimated to have increased 2.2% in 2015 in PPP terms and is forecast to rise 4.4% in 2016. Digital advertising, especially internet advertising, is growing rapidly and taking share from traditional media like newspapers and magazines. Economic uncertainties in some countries may impact future ad spending growth.
Who’s Spending, Who Isn’t - The Next 5 Years in Entertainment and MediaAchillesMedia
In collaboration with PWC, Michael Paterson discusses the 2009- 2013 Global Entertainment and Media Outlook, PricewaterhouseCoopers' independent forecast of spending for the next five years in 12 entertainment and media industry segments. In this data rich presentation you’ll understand how unprecedented economic conditions and technological change will significantly impact prospects in the near term for media companies and may expose long term weaknesses in some traditional media sectors.
Magna Global - Advertising Forecasts - Global Advertising Market | 02/20/2015Lamia Mosbah
US media suppliers' advertising revenues grew 3.0% in 2014 to $164 billion but growth excluding non-recurring political and Olympic revenues was a modest 1.6%, the smallest in 6 years. Digital media grew 15% while traditional media like television, print, and radio slowed. The report forecasts a recovery in 2015 with overall growth of 4.1% excluding non-recurring revenues as the economy improves. However, television revenues are expected to stabilize at 0.3% growth as digital continues taking share.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
Quarterly Statistics on Media, Mobile, Social Media and AdvertisingEM3
The document provides a summary of marketing data and trends from various sources. Some key findings include:
- Online news audiences grew 17% in 2010 while other platforms declined, and online ad revenues are projected to surpass print newspapers for the first time.
- Television spending saw the best growth of major media at 10.3% in 2010. Radio spending was also up 7.6% led by national spot radio. Newspaper spending declined 3.5%.
- 23% of Americans said they would pay $5 per month for online access to their local newspaper. The top print media brands also lead in online traffic.
- A survey found B2B and B2C marketers now rely
Les avantages et les conséquences des médias sociaux
Regards sur la vidéo en ligne et mobile
Quelle activité domine le temps de l'Internet mobile
taux de croissance Ecommerce
Tendances sur les dépenses des canaux
Parrainé par HubSpot, La commercialisation de données Box est publié par MarketingCharts.com, avec les données recueillies à partir des données des partenaires majeurs: La Société Neilsen, Harris Interactive, Pew Research, Kantar Media, Compete, comScore, Hitwise et Experian Mediaguide.
This document discusses television viewing trends in the UK based on data from BARB (British Audience Research Board). It makes the following key points:
1. Television viewing habits are continuing to evolve, with time-shifting becoming more popular but live viewing still the core behavior.
2. Screen sizes are trending both toward bigger screens (33 inches or larger) as well as smaller screens like smartphones and tablets. Ownership of personal video recorders has plateaued around 70% of UK homes.
3. Despite increased personalization, there were over 500 TV programs last year that attracted a live audience of at least 8 million people, showing the continued power of linear TV.
Magna Global - Advertising Forecasts - Global Advertising Market | 08/26/2014Lamia Mosbah
1. A report from Magna Global forecasts that US ad spending will increase 4.9% in 2015, the highest growth rate in 10 years, bringing total spending to $172 billion.
2. US ad spending increased 3.2% in the first half of 2014 but growth slowed from 4.6% in Q1 to 2% in Q2, partly due to some advertisers shifting budgets from Q2 to Q1 for the Winter Olympics.
3. Television was particularly impacted by the slowdown in Q2, with network TV sales down 9% due to soft ratings and budgets shifting to cable, digital, and Spanish-language TV. However, the report predicts the dip was partly circumstantial and
This document discusses using ITV (a British commercial television network) for corporate advertising and promoting social responsibility. It provides examples of companies like Accenture and BASF that have used ITV advertising successfully. ITV is highlighted as reaching a large audience of influential viewers weekly and having longer viewing sessions than other channels. Campaign coverage examples for ABC1 adults show potential millions reached and costs in the hundreds of thousands of pounds. Benefits of ITV mentioned include large commercial TV audiences, research support, and multimedia extensions of ads.
2009 advertising forecast by magnaglobalPim Piepers
This document is MAGNA Global's 2010 advertising forecast. It provides global summaries of advertising spending trends from 2000-2015. Key points include:
- Global advertising revenues declined 15% in 2009 but are forecast to return to growth in 2010 as the economy recovers.
- Developed markets will see low single-digit growth while emerging markets like BRIC countries see faster growth, leading to overall global growth of 6.7% annually from 2010-2015.
- Television will remain dominant but online advertising will grow rapidly, increasing from $6 billion in 2000 to an estimated $98 billion in 2015, taking share from print.
- Within countries, growth rates vary significantly, with double-digit increases
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Role of Digital in Media Mix: Understanding Digital Marketing and Getting it ...Capgemini
Why digital media matters
Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan.
In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.
The document discusses the rise of social media and how people are increasingly using the internet and social media for information, entertainment and communication. It notes that people spend a significant amount of time online through social platforms like YouTube, MySpace and Flickr rather than traditional websites. Advertising revenues are shifting online as people ignore traditional ads and publishers see declining print readership. The value of social media companies is driven by the relationships and user-generated content on their platforms rather than traditional assets.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
The document discusses challenges facing the online news industry's ability to finance quality journalism. It notes that while online advertising is growing rapidly, fundamental differences between traditional and online media mean online news sites see fewer readers less often. Increased online traffic does not lead to higher ad rates. Additionally, most online news revenues come from selling print classified "upsells" and the online sector depends on traditional media for content production. For the industry to be self-sustaining online, news organizations must greatly increase online revenues or risk failing as readers switch from print to online.
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...Edge Global Media Group
Topic: Internal engagement & adding value
- Internal engagement and adding value
- Where’s the value?
- Building strong internal relationships
- Sometimes you have to say no
- Processes and reporting
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...Edge Global Media Group
Topic: Being distinctive in the modern legal marketplace
- How most law firms are failing in their quest to stand out
- Exploring the disconnection between saying what you do and doing what you say
- How all legal marketing falls into one of eight groups.
- The ingredients of a distinctive market proposition
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Edge Global Media Group
Topic: How Behavioural economics can turbocharge your fundraising results
* What fundraisers and marketers can learn from leading behavioural economists (e.g. Daniel Kahneman, Robert Cialdini)
* How insight from behavioural economics can be applied to fundraising to increase conversion and average donation levels
* Examples of how charities have used principles such as social proof, reciprocity, and framing successfully in their appeals
* Practical tips for applying behavioural economics in your work - achieve quick wins today!
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Edge Global Media Group
The document discusses frameworks for optimizing donor acquisition for non-profits. It analyzes different metrics like cost per acquisition, lifetime donor value, and internal rate of return to determine which channels provide the best financial value. While online channels consistently perform best, the interplay between channels is complex, as TV advertising may drive online sign-ups. The framework emphasizes strategic value, optimizing the channel mix based on metrics, maintaining multiple channels, and exceeding the minimum donor replacement rate needed for growth.
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Edge Global Media Group
Topic: Using technology to power your online activity: A British Heart Foundation Case Study
* Discover how BHF used their content management and digital marketing platforms in creative ways to boost fundraising
* How to integrate your internal and external systems to improve data capture
* Three key steps to keep your visitors and donors engaged and interacting with your digital channels
* Why delivering a seamless, connected experience is the route to get the results your organisation deserves
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
Topic: How To Keep Your Reputation Spotless – Even During The Most Hard-Hitting Campaigns
* Changing perception for better brand reputation while campaigning on controversial issues
* How to create brilliant content for accelerated SEO rankings
* The importance of social media for monitoring sensitive issues
* What happens when campaigns go wrong?
* How to turn a crisis into an opportunity
Topic: How to inspire a meaningful connection with your community – an innocent drinks story
Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers.
* The secrets behind innocent’s success at engaging consumers
* How to implement and sustain an outstanding customer-engagement strategy
* How to combine the online vs offline interaction for optimal results
* Top 5 community development lessons that can be transferred across any industry
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghEdge Global Media Group
Topic: How Silverstone’s New Digital Approach Gained Them Pole Position
* Unlocking the data to understand customer behaviour patterns
* How to recognise, and better serve, your customer
* Why a "mobile first” strategy was crucial fro Silverstone
* Their focus on integration, responsivity and commitment to a data driven approach
* What’s next for Silverstone’s customer-centric approach
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Topic: Stories aren’t just for kids
* How you can use the power of storytelling to Connect, Energise and Re-Invent your brand.
* How story telling drove purchase consideration better than traditional demand gen activity.
* Case studies of how story telling has been used effectively, including; Ben Saunders the Polar Explorer; Girl Rising – a movement to support educating girls in developing countries; and Francois Gabart – a professional sailor who used data to make better decisions.
Topic: How you can get the most from your agencies
* The most damaging client behaviours - and how to avoid them
* Achieve superior work through a true agency partnership
* Improve your partnerships with key guiding principles
* Simple steps to effectively run a Briefing & Pitch process
Topic: Unlocking the Potential of Search
* How is your future being inhibited by a lack of imagination? How can you overcome this?
* Understand why your expectations of Search are not advancing in step with the pace of technology
* Discover the future: A world of Search with searching
* How Search stitches together the fabric of your digital life and how to re-imagine this intelligent thread
* The way we market ourselves today won’t work on the younger generation
* How can we change that and tap into the right social networks, content types and youth culture
* A look at new channels such as SnapChat, Jelly, WhatsApp and more.
This document discusses trends in mobile media usage and provides best practices for brands to engage mobile users. It notes that 20% of media time is now spent on mobile devices, with smartphones being very common. It then outlines four key strategies for brands: 1) Understand the mobile user landscape, 2) Get the basic web, social and email experiences right, 3) Focus on providing useful services rather than just apps, and 4) Prioritize engaging content over technology. The document advocates that brands learn from startups who are innovating in areas like gamification and the sharing economy to better serve mobile customers.
Topic: Email marketing best practice and why you should be investing in marketing automation
* Dealing with the F’in Email
* Why your email only has 2 seconds to live
* Making the move to marketing automation
This document outlines an agenda for a series of Buzz discussions at EdgeBrum with four 15-minute sessions on different digital marketing topics led by discussion leaders. Attendees are instructed to log on to the Wi-Fi splash page and listen for a bell to signal when to move to the next session.
Topic: Implementing SEO as part of a complex Marketing Strategy
* How to assess and implement changes to improve your SEO visibility.
* How to integrate SEO as part of a complex Marketing Strategy including PPC, Email, Social and Affiliate Marketing
* How content is the key to expanding search visibility
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
This document discusses influencer marketing guidelines and best practices for B2B brands. It covers establishing the nature and importance of influence, understanding what influencer marketing is and how B2B brands can benefit, identifying and ranking influencers, communicating with influencers, and measuring influencer marketing programs. The document provides tips on finding influencers, rating them, developing an influencer marketing plan, engaging with influencers, selecting platforms, and evaluating effectiveness. Examples of influencer marketing campaigns from trade media, distributors, and IBM are also included.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
4. 90 % of Business theory is internally
focused ( Greenfield )
10% is Marketing
Marketing delivers 3 times the value
added of any other strategy ( PA )
7. Marketing Spend
Total UK advertising is expected to rise by 2.7% thisTotal UK advertising is expected to rise by 2.7% this
year, and by a substantial 5% in 2014.year, and by a substantial 5% in 2014.
This would take spending levels back to those seenThis would take spending levels back to those seen
prior to 2007 i.e. pre-recession.prior to 2007 i.e. pre-recession.
The greater part of the rise is likely to be down toThe greater part of the rise is likely to be down to
digital and video-on-demand, but more traditionaldigital and video-on-demand, but more traditional
media such as television and print media are alsomedia such as television and print media are also
showing a strong recovery.showing a strong recovery.
Source Advertising Association and WARCSource Advertising Association and WARC
8. Marketing Spend
$170bn on direct/e- marketing in USA$170bn on direct/e- marketing in USA
3% response to mail3% response to mail
0.1%response to email0.1%response to email
Conversion to sales of online ads 0.01%Conversion to sales of online ads 0.01%
ie $165bn wasteie $165bn waste
Source Economist 25may2013Source Economist 25may2013
11. Cities
3.5 bn3.5 bn
1bn in slums1bn in slums
Middle ClassMiddle Class
2bn today to 3.2bn2bn today to 3.2bn
by 2020 and 4.9bnby 2020 and 4.9bn
by 2030by 2030
15. SKILLS FOR THE NEW AGE
BAER AND NASLUNDBAER AND NASLUND
CHARACTERISTICS :
CURIOSITY
ENTHUSIASM
INNOVATION
SELF STARTING
COLLABORATION
EXPLANATION
HUMILITY
DIPLOMACY
The frequency of correctness does not matter , it is the magnitude that counts Only 4 companies in Fortune 500 existed in 1900 ConEdison B of New York Du Pont IBM 100 One-third of the firms in the Fortune 500 in 1970 no longer existed in 1983, killed by merger, acquisition, bankruptcy or break-up