Tips voor het optimizaliseren van de online engagement en hoe dit praktisch aan te wenden is voor conversie optimalisatie. Presentatie door Geoffrey Davies op Emerce Engage
DOOH Digital is an out-of-home digital media company that provides programmatic advertising solutions across various formats including city screens, highways, shopping malls, subways, and gas stations. It aims to simplify and make digital OOH advertising more efficient, affordable, and effective for brands and agencies. The company has a global reach with over 130,000 screens in 52 countries delivering 360 million daily ad impressions. It also offers self-service dashboard accounts to agencies for direct access to its technology and premium publishers.
This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Inspired by the immutability containerization provides us we applied the same concepts to our legacy Windows stack. This puts control in the hands of developers and as a side-effect guarantees fast recovery after disaster.
E-Business in the Airline Ticketing Industry (E-Business)Shabbir Akhtar
[ animated presentation at: http://bit.ly/mmt-ppt ] Presentation on "E-Business in the Airline Ticketing Industry -- Make My Trip Case Study" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "E-Business" online travel market
This document provides definitions and explanations of a data management platform (DMP). It summarizes that a DMP is a centralized system that collects proprietary and third-party data, integrates that data, and applies it to advertising strategies. It allows users to create custom segments, predict volumes, and synchronize segments across sources for advanced analytics and integration with demand-side platforms. The core elements of a DMP include data integration, management capabilities for segmentation, data labeling for flexibility, a self-service interface, and connections to relevant marketing channels. A DMP's main functions are to record, save, analyze, and identify targets from collected data to provide customized ad delivery and enhance customer relationship management through more accurate advertising.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
10 Tips for Creating Great User StoriesRoman Pichler
Roman Pichler provides 10 tips for creating effective user stories: 1) Write from the user's perspective; 2) Use personas to understand user needs; 3) Collaborate to create stories; 4) Keep stories simple; 5) Start with epics before detailing; 6) Refine stories based on feedback; 7) Add acceptance criteria; 8) Use paper cards to facilitate collaboration; 9) Visualize stories on a wall; 10) Don't write stories for complex interactions or architectural elements. The tips are meant to help product teams develop user stories that effectively capture user requirements.
DOOH Digital is an out-of-home digital media company that provides programmatic advertising solutions across various formats including city screens, highways, shopping malls, subways, and gas stations. It aims to simplify and make digital OOH advertising more efficient, affordable, and effective for brands and agencies. The company has a global reach with over 130,000 screens in 52 countries delivering 360 million daily ad impressions. It also offers self-service dashboard accounts to agencies for direct access to its technology and premium publishers.
This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Inspired by the immutability containerization provides us we applied the same concepts to our legacy Windows stack. This puts control in the hands of developers and as a side-effect guarantees fast recovery after disaster.
E-Business in the Airline Ticketing Industry (E-Business)Shabbir Akhtar
[ animated presentation at: http://bit.ly/mmt-ppt ] Presentation on "E-Business in the Airline Ticketing Industry -- Make My Trip Case Study" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "E-Business" online travel market
This document provides definitions and explanations of a data management platform (DMP). It summarizes that a DMP is a centralized system that collects proprietary and third-party data, integrates that data, and applies it to advertising strategies. It allows users to create custom segments, predict volumes, and synchronize segments across sources for advanced analytics and integration with demand-side platforms. The core elements of a DMP include data integration, management capabilities for segmentation, data labeling for flexibility, a self-service interface, and connections to relevant marketing channels. A DMP's main functions are to record, save, analyze, and identify targets from collected data to provide customized ad delivery and enhance customer relationship management through more accurate advertising.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
10 Tips for Creating Great User StoriesRoman Pichler
Roman Pichler provides 10 tips for creating effective user stories: 1) Write from the user's perspective; 2) Use personas to understand user needs; 3) Collaborate to create stories; 4) Keep stories simple; 5) Start with epics before detailing; 6) Refine stories based on feedback; 7) Add acceptance criteria; 8) Use paper cards to facilitate collaboration; 9) Visualize stories on a wall; 10) Don't write stories for complex interactions or architectural elements. The tips are meant to help product teams develop user stories that effectively capture user requirements.
Interact Congress 2016 - Startup Contest - RealyticsCristal Events
This document discusses an advertising technology company that helps connect offline advertising to online strategies. It offers three pillars: 1) measure the impact of TV ads through viewer engagement on second screens, 2) optimize campaigns based on insights, and 3) amplify TV ads by retargeting viewers online. The company claims its solution provides precise data and insights in real time to improve campaign performance and lower acquisition costs for advertisers.
MercadoLibre presentation; Stanford Graduate School of Business. March 2011Marcos Galperin
MercadoLibre was founded in 1999 to build an online marketplace in Latin America. It has since expanded to become the leading internet ecosystem in the region. It operates transactional marketplaces, payments processing services, online advertising, and web stores across most countries in Latin America. MercadoLibre has experienced strong growth, with over 50 million registered users, $3.4 billion in gross merchandise volume in 2010, and robust financial performance. It aims to continue growing by expanding into new categories and services both on and off its platform.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
2015 Advance Visibility Summit - Attribution Strategy and How to Make it WorkKevin Bekker, MBA
To me, attribution is an art form. It's about understanding how digital channels traffic can be isolated to further understand what part that channel plays within a consumers buying process. It's about using creative and controlling what creative is seen based on what type of creative and channel brought them to your brand. It helps to have a DMP on your side.
Expert ABM: Solving Your Biggest B2B Marketing PainsDemandbase
Many organisations are building marketing strategies based purely on guesswork and cannot answer the following questions:
1. Do you have insight into your anonymous website visitors?
2. Is your content being seen by the right people?
3. Are your target accounts following your preferred buyer journey?
Take the guesswork out of strategy planning and solve your marketing pains. This presentation covers how to identify, target and close bigger deals with your key accounts.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
This document discusses holistic media planning and evaluation. It emphasizes the importance of understanding the full media ecosystem, including traditional and digital channels, and how consumers interact with multiple devices. To maximize results, media planners must take a holistic view that considers the entire customer journey across channels and measures impact on all business metrics, not just direct response. This requires employing attribution techniques like econometric modeling to understand complex channel interactions and accurately quantify total ROI from advertising.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Is Affiliate Marketing Just an Alternative? (Basics, Size, Trends, Opportunit...Evgenii Prussakov
The document discusses affiliate marketing and its current state. It defines affiliate marketing as performance-based marketing where affiliates promote products and services and earn commissions based on sales or leads generated. The size of the industry is estimated to be over $3 billion in the US with over 10,000 merchants and 1 million affiliates. Trends in the industry include improvements in attribution tracking and opportunities in mobile, social media, and local marketing as these channels continue growing. The document emphasizes the importance of affiliates adapting to new opportunities to survive and succeed in the evolving affiliate marketing landscape.
Find out how the e-comm division of MADOGZ supports European e-commerce brands in entering the Polish market. We are talking about the market with nearly 30 million e-consumers and the dynamic, double-digit growth of e-sales y / y.
#1 You get deep-dive local market analysis in your product category
#2 You get a marketing strategy to achieve your sales goals and minimize cost
#3 You get local language support and legal advisory to fulfil all PL market obligations
#4 You get UX and UI consulting
#5 You get ongoing marketing support of top-notch performance & creative team
This document summarizes Timberland's F17 media plan presented by media agency Assembly. It includes an overview of Assembly and their approach to using data and analytics to inform media strategies. It then reviews Timberland's current business situation and key learnings from previous media campaigns. The proposed F17 strategy focuses media spending on SensorFlex, Aerocore and supporting Foot Locker, with details on digital, social, print and other tactics for each. The goal is to efficiently drive awareness, engagement and sales across channels.
Introduction to Online Marketing for early-stage Startup Ventures MichalGromek
Introduction to SEO, SEM, Affiliate Marketing, terms like CPM, CTC, CPC, CPE and Programmatic. Explanation of terms like retention, conversation, explanation of partnership models in Affiliate Marketing and their networks.
What is standing in your way to getting to ABM success or even getting your ABM initiative off the ground? Alignment? Orchestration? Change Management? Fortunately, it is not as hard as you think to get started!
Whether you spent your summer perfecting your target account list or sipping piña coladas in Cabo, this webinar will provide you with practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy for the year ahead!
Account-based Marketing is a B2B strategic approach that focuses sales and marketing efforts on targeted accounts.
Don’t miss out on learning more about this new B2B trend.
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Julia Grosman
I. Multi-Touch Attribution (MTA) aims to allocate proportional credit across marketing touchpoints using advanced analytics on user-level data to measure their impact on desired outcomes. However, adoption of MTA is currently only around 34% due to issues with data quality, provider fragmentation, and lack of marketer expertise.
II. Studies by the Mobile Marketing Association (MMA) have found mobile marketing often delivers higher returns when optimized in the marketing mix compared to traditional allocations. However, the lack of a consistent methodology among MTA providers makes results difficult to compare and apply.
III. In response, the MMA launched the Marketing Accountability and Transparency Taskforce (MATT) to increase marketer confidence and
The document discusses the importance of a customer relationship center (CRC) for improving sales, profitability, and customer satisfaction. It outlines seven key processes for a CRC to focus on, including phone, internet, and in-person sales as well as follow up processes for both sold and unsold customers. Data from one dealership shows how implementing a CRC improved website traffic, leads, sales, and overall market performance compared to the previous year. The document emphasizes that full dealership support and defining success metrics are critical to overcoming obstacles when implementing a successful CRC.
This document provides information on Wayin and its leadership team. It introduces Lee Shepstone as CTO and his experience of 12 years at Vignette. It also lists the CEO, CRO, CPO and Chief Architect of Wayin and their relevant experiences. It then provides statistics on campaigns run through Wayin and lists some brands that use Wayin to deliver interactive experiences.
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
This document discusses the convergence of display and paid search advertising. It notes that marketing budgets are no longer always separated for these channels, and the same teams are increasingly managing both. It highlights ways the convergence is visible like bidding systems carrying over to display from search, retargeting beginning in display and moving to search, and search engines enhancing their visual presence with display solutions. The convergence is happening due to advertiser education in online channels, new technology allowing improved tracking across channels, and channels both being used for performance goals. It warns against siloed approaches and notes the future may include more omnichannel strategies and growth of native ads.
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Interact Congress 2016 - Startup Contest - RealyticsCristal Events
This document discusses an advertising technology company that helps connect offline advertising to online strategies. It offers three pillars: 1) measure the impact of TV ads through viewer engagement on second screens, 2) optimize campaigns based on insights, and 3) amplify TV ads by retargeting viewers online. The company claims its solution provides precise data and insights in real time to improve campaign performance and lower acquisition costs for advertisers.
MercadoLibre presentation; Stanford Graduate School of Business. March 2011Marcos Galperin
MercadoLibre was founded in 1999 to build an online marketplace in Latin America. It has since expanded to become the leading internet ecosystem in the region. It operates transactional marketplaces, payments processing services, online advertising, and web stores across most countries in Latin America. MercadoLibre has experienced strong growth, with over 50 million registered users, $3.4 billion in gross merchandise volume in 2010, and robust financial performance. It aims to continue growing by expanding into new categories and services both on and off its platform.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
2015 Advance Visibility Summit - Attribution Strategy and How to Make it WorkKevin Bekker, MBA
To me, attribution is an art form. It's about understanding how digital channels traffic can be isolated to further understand what part that channel plays within a consumers buying process. It's about using creative and controlling what creative is seen based on what type of creative and channel brought them to your brand. It helps to have a DMP on your side.
Expert ABM: Solving Your Biggest B2B Marketing PainsDemandbase
Many organisations are building marketing strategies based purely on guesswork and cannot answer the following questions:
1. Do you have insight into your anonymous website visitors?
2. Is your content being seen by the right people?
3. Are your target accounts following your preferred buyer journey?
Take the guesswork out of strategy planning and solve your marketing pains. This presentation covers how to identify, target and close bigger deals with your key accounts.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
This document discusses holistic media planning and evaluation. It emphasizes the importance of understanding the full media ecosystem, including traditional and digital channels, and how consumers interact with multiple devices. To maximize results, media planners must take a holistic view that considers the entire customer journey across channels and measures impact on all business metrics, not just direct response. This requires employing attribution techniques like econometric modeling to understand complex channel interactions and accurately quantify total ROI from advertising.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Is Affiliate Marketing Just an Alternative? (Basics, Size, Trends, Opportunit...Evgenii Prussakov
The document discusses affiliate marketing and its current state. It defines affiliate marketing as performance-based marketing where affiliates promote products and services and earn commissions based on sales or leads generated. The size of the industry is estimated to be over $3 billion in the US with over 10,000 merchants and 1 million affiliates. Trends in the industry include improvements in attribution tracking and opportunities in mobile, social media, and local marketing as these channels continue growing. The document emphasizes the importance of affiliates adapting to new opportunities to survive and succeed in the evolving affiliate marketing landscape.
Find out how the e-comm division of MADOGZ supports European e-commerce brands in entering the Polish market. We are talking about the market with nearly 30 million e-consumers and the dynamic, double-digit growth of e-sales y / y.
#1 You get deep-dive local market analysis in your product category
#2 You get a marketing strategy to achieve your sales goals and minimize cost
#3 You get local language support and legal advisory to fulfil all PL market obligations
#4 You get UX and UI consulting
#5 You get ongoing marketing support of top-notch performance & creative team
This document summarizes Timberland's F17 media plan presented by media agency Assembly. It includes an overview of Assembly and their approach to using data and analytics to inform media strategies. It then reviews Timberland's current business situation and key learnings from previous media campaigns. The proposed F17 strategy focuses media spending on SensorFlex, Aerocore and supporting Foot Locker, with details on digital, social, print and other tactics for each. The goal is to efficiently drive awareness, engagement and sales across channels.
Introduction to Online Marketing for early-stage Startup Ventures MichalGromek
Introduction to SEO, SEM, Affiliate Marketing, terms like CPM, CTC, CPC, CPE and Programmatic. Explanation of terms like retention, conversation, explanation of partnership models in Affiliate Marketing and their networks.
What is standing in your way to getting to ABM success or even getting your ABM initiative off the ground? Alignment? Orchestration? Change Management? Fortunately, it is not as hard as you think to get started!
Whether you spent your summer perfecting your target account list or sipping piña coladas in Cabo, this webinar will provide you with practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy for the year ahead!
Account-based Marketing is a B2B strategic approach that focuses sales and marketing efforts on targeted accounts.
Don’t miss out on learning more about this new B2B trend.
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Julia Grosman
I. Multi-Touch Attribution (MTA) aims to allocate proportional credit across marketing touchpoints using advanced analytics on user-level data to measure their impact on desired outcomes. However, adoption of MTA is currently only around 34% due to issues with data quality, provider fragmentation, and lack of marketer expertise.
II. Studies by the Mobile Marketing Association (MMA) have found mobile marketing often delivers higher returns when optimized in the marketing mix compared to traditional allocations. However, the lack of a consistent methodology among MTA providers makes results difficult to compare and apply.
III. In response, the MMA launched the Marketing Accountability and Transparency Taskforce (MATT) to increase marketer confidence and
The document discusses the importance of a customer relationship center (CRC) for improving sales, profitability, and customer satisfaction. It outlines seven key processes for a CRC to focus on, including phone, internet, and in-person sales as well as follow up processes for both sold and unsold customers. Data from one dealership shows how implementing a CRC improved website traffic, leads, sales, and overall market performance compared to the previous year. The document emphasizes that full dealership support and defining success metrics are critical to overcoming obstacles when implementing a successful CRC.
This document provides information on Wayin and its leadership team. It introduces Lee Shepstone as CTO and his experience of 12 years at Vignette. It also lists the CEO, CRO, CPO and Chief Architect of Wayin and their relevant experiences. It then provides statistics on campaigns run through Wayin and lists some brands that use Wayin to deliver interactive experiences.
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
This document discusses the convergence of display and paid search advertising. It notes that marketing budgets are no longer always separated for these channels, and the same teams are increasingly managing both. It highlights ways the convergence is visible like bidding systems carrying over to display from search, retargeting beginning in display and moving to search, and search engines enhancing their visual presence with display solutions. The convergence is happening due to advertiser education in online channels, new technology allowing improved tracking across channels, and channels both being used for performance goals. It warns against siloed approaches and notes the future may include more omnichannel strategies and growth of native ads.
Similar to Tips for engagement and conversion optimization - geoffrey davies (20)
12. CHANNEL STRATEGIE
KEUZE EN INZET VAN ELK KANAAL
HANGT AF VAN CHANNEL CONTRIBUTIE
ELK KANAAL DIENT EEN EIGEN DOEL
MAAR IS AAN ELKAAR GERELATEERD.
12
A
C
D
E
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13. CHANNEL STRATEGIE – BEREIK
13
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14. CHANNEL STRATEGIE – PRIJS OF MERK?
14
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* **
Email marketing ** **
15. CHANNEL STRATEGIE – DOELSTELLINGEN
15
MARKETING DOELSTELLING
Sales volume Branding Traffic
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16. CHANNEL STRATEGIE – TERMIJN
16
RESULTAAT TERMIJN
Korte termijn Lange termijn
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