SlideShare a Scribd company logo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations 101
Public Relations for Bloggers ,[object Object],[object Object]
What is Public Relations? ,[object Object],[object Object],[object Object]
Ummm… there’s this thing? Its called the World Wide Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object]
What’s a Media Kit? ,[object Object],[object Object],[object Object]
What’s an Ad Card/Blog Package? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What PR Professionals Really Want From Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of a  PR Friendly Blogger PR Friendly Blogger Recognizes the difference between PR and Advertising Respects the limits of a Public Relations Professional Responds to pitches, briefly is fine Makes relevant pitches that help both the blogger and the agent Has a strong following of other influencers & a rapport with her audience Is influential, and recognizes her areas of influence Engages consistently in social media and has a clear understanding of acceptable standards
[object Object],[object Object],[object Object],Engaging with PR Professionals
“ Think Globally, Act Locally” -Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],Working with PR from  local/regional perspective
“ Think Globally, Act Locally” - Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],[object Object],Working with PR from local/regional perspective (cont)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Think Globally, Act Locally” -Sarah Pinnix (@RealLifeSarah) via Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on Connecting with Local Companies
PR & Monetization ,[object Object],[object Object],[object Object],[object Object]
Monetization Basics ,[object Object],[object Object]
Know your value ,[object Object],[object Object],[object Object]
PR Etiquette ,[object Object],[object Object],[object Object],[object Object]
Thank You!

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PR and Blogging from Bloggy Boot Camp

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  • 9. Characteristics of a PR Friendly Blogger PR Friendly Blogger Recognizes the difference between PR and Advertising Respects the limits of a Public Relations Professional Responds to pitches, briefly is fine Makes relevant pitches that help both the blogger and the agent Has a strong following of other influencers & a rapport with her audience Is influential, and recognizes her areas of influence Engages consistently in social media and has a clear understanding of acceptable standards
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