You acquire many new customers during the holiday season, but what can you do after the holidays to keep those customers engaged and purchasing? Slides from our webinar cover customer churn: what it is and how you can predict (and prevent) it.
This was an award winning presentation from TEC (The Executive Committee) a global organization of CEOs. Duane presented this seminar to CEOs throughout the country, who gave it rave reviews for simple techniques to grow their businesses.
You will learn the principles of customer retention and formula for calculating the lifetime value of a customer.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
5 Tips to get success in Bulk SMS Marketing campaigneasysmsgateway
Thanks for watching the presentation. This presentation is being prepared and published by Easysms Gateway - one of the fastest-growing bulk sms service provider in Jaipur.
EasySMSGateway a Bulk SMS Company in Jaipur is one of the fastest-growing bulk SMS service provider in India that excels in providing services at unbelievable prices.
Presentation Synopsis includes an introduction, statistics, benefits, and top five tips for bulk sms campaign.
For Bulk SMS Query and Price, visit the website: www.easysmsgateway.com
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
This was an award winning presentation from TEC (The Executive Committee) a global organization of CEOs. Duane presented this seminar to CEOs throughout the country, who gave it rave reviews for simple techniques to grow their businesses.
You will learn the principles of customer retention and formula for calculating the lifetime value of a customer.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
5 Tips to get success in Bulk SMS Marketing campaigneasysmsgateway
Thanks for watching the presentation. This presentation is being prepared and published by Easysms Gateway - one of the fastest-growing bulk sms service provider in Jaipur.
EasySMSGateway a Bulk SMS Company in Jaipur is one of the fastest-growing bulk SMS service provider in India that excels in providing services at unbelievable prices.
Presentation Synopsis includes an introduction, statistics, benefits, and top five tips for bulk sms campaign.
For Bulk SMS Query and Price, visit the website: www.easysmsgateway.com
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
This Presentation is all about the ideal customer acquisition in Indian Market and the Strategies which can be taken care of by "Mera Medicare" from the indian customer point of view.
The document discusses strategies for customer retention. It notes that acquiring new customers costs 10 times more than retaining existing customers. The company analyzed its customer base and found it gained 1,000 net new customers after acquiring 5,000 but losing 4,000. The document then outlines four key retention strategies: 1) test messaging to find what resonates best with customers, 2) reduce pain points and friction in the customer experience, 3) educate customers rather than just selling to them, and 4) use thank you messages which can significantly improve engagement metrics like opens and clicks.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
Today’s customers prefer small, instant rewards over the larger yet delayed ones. Check out this slidedoc for Regan Yan’s explanation why customers choose ‘now’ over ‘tomorrow’!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
This document discusses analytics in cross-selling in the retail banking sector. It outlines different approaches to cross-selling that leverage analytics, such as predictive analytics based on customer data models, rules-based approaches, and value-based approaches. It also discusses challenges in using analytics for cross-selling like lack of expertise, need for clean data, and operational difficulties. Emerging trends in analytics that could improve cross-selling are discussed, such as demand for packaged analytic applications and interest in real-time and advanced analytics.
Customer retention strategies refers to the activities companies use to reduce customer defections and increase loyalty. The goal is to retain as many customers as possible through loyalty programs. Some key strategies discussed are to set sales goals, communicate regularly with customers to engage them, educate customers with helpful content, understand customer pain points, implement a loyalty program to reward repeat customers, train employee teams on retention, and solicit feedback to improve the customer experience. The overall aim is to increase the profitability of existing customers and reduce acquisition costs by focusing on keeping current customers happy and coming back.
How businesses are opening to the new email marketing trends Bizkonnect
Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
Introducing Sales Campaigns by Freshsales Freshsales
Sales Campaigns allows companies to create, send, and track personalized outbound email campaigns to start meaningful conversations with customers. Some key benefits include:
1) Knowing customers better by identifying likely customers and communicating systematically to drive conversions.
2) Building relationships by nurturing buyers at every stage of the sales funnel.
3) Improving the product experience through customized onboarding emails.
4) Maximizing revenue potential by staying engaged with customers and enabling upsells.
D4 Wu 3 Ways To Ignite Growth Editable(1)Becky Kimes
This document outlines three secrets to explosive business growth: 1) Get more customers by improving marketing through SEO, email, social media, and mobile. 2) Get existing customers to buy more often through relationship building, promotions, and service. 3) Get customers to spend more by upselling, bundling products, and payment plans. Implementing small improvements in each area can lead to large compound growth without seeming flashy. The document provides specific tactics for each secret and encourages leveraging technology and coaching to successfully apply the strategies.
How to make returns your competitive edgeRaff Paquin
The definitive guide to making returns your competitive edge. In this guide you will learn tons of insights such as:
1) The state of returns in 2017 based on a survey of over 1,000 consumers globally
2) How merchants win with returns, growing revenue and profit
3) 11 tips and tools to make your returns magical
The document discusses strategies for customer acquisition and retention. It emphasizes using data to continuously test and optimize tactics across the customer journey from awareness to advocacy. The goal is to lower customer acquisition costs while increasing lifetime value through a balanced approach of learning customer needs, testing strategies, and promoting insights gained.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
Every email marketer knows that subject lines can make a huge difference to results, but finding the magic formula for writing subject lines is notoriously elusive. With so many variables to take into account; the length, word count, number of propositions, offer positioning, word choice – writing a subject line test plan can be a daunting task. This presentation from Alchemy Worx CEO Dela Quist, reveals how what you test, when you test and how you measure success can have a profound impact on your results.
The Wanamaker Dilemma is a very real problem for most marketers. Here I answer the most common issues related to solving this dilemma. I'd love your feedback @marcbinkley or via my blog at blog.marcbinkley.ca
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
Best Lead Distribution Methods for Optimal Sales PerformanceVelocify
New research has uncovered that organizations that utilize at least one automated distribution method experience a conversion rate that is 87% higher than that of customers who choose to manually distribute leads.
What you will learn:
- How does speed-to-contact improve conversion rates
- Auto distribution methods that improve response speed
- What distribution method has the highest impact on response speed and contact rates
- The impact of using multiple auto distribution methods concurrently
- What impact does using multiple auto distribution methods have on conversion
Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing.
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide: http://www.weareoctopusgroup.net/the-long-short-of-it-should-marketers-prioritise-leads-or-brand-strategy/#sthash.jY2x0u9e.dpuf
This document provides seven tips for energizing sales when revenue hits a rut. The tips include reestablishing listening posts to understand customers, announcing special promotions, polishing lead management practices, focusing on fresh ideas, renewing retention campaigns, enhancing giving efforts, and freshening website and marketing content.
This document discusses customer lifecycle and lifetime value (LTV). It explains that LTV is calculated by multiplying a customer's order value, order frequency, and lifetime as a customer. It also discusses the five stages of the customer lifecycle according to Dave McClure's AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. The document advises quantifying and prioritizing growth ideas according to factors like cost, impact, and time in order to optimize the cost per acquisition to LTV ratio. It provides a process for growth including defining metrics and channels, brainstorming and prioritizing ideas, implementing tests, analyzing outcomes, and optimizing.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
This Presentation is all about the ideal customer acquisition in Indian Market and the Strategies which can be taken care of by "Mera Medicare" from the indian customer point of view.
The document discusses strategies for customer retention. It notes that acquiring new customers costs 10 times more than retaining existing customers. The company analyzed its customer base and found it gained 1,000 net new customers after acquiring 5,000 but losing 4,000. The document then outlines four key retention strategies: 1) test messaging to find what resonates best with customers, 2) reduce pain points and friction in the customer experience, 3) educate customers rather than just selling to them, and 4) use thank you messages which can significantly improve engagement metrics like opens and clicks.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
Today’s customers prefer small, instant rewards over the larger yet delayed ones. Check out this slidedoc for Regan Yan’s explanation why customers choose ‘now’ over ‘tomorrow’!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
This document discusses analytics in cross-selling in the retail banking sector. It outlines different approaches to cross-selling that leverage analytics, such as predictive analytics based on customer data models, rules-based approaches, and value-based approaches. It also discusses challenges in using analytics for cross-selling like lack of expertise, need for clean data, and operational difficulties. Emerging trends in analytics that could improve cross-selling are discussed, such as demand for packaged analytic applications and interest in real-time and advanced analytics.
Customer retention strategies refers to the activities companies use to reduce customer defections and increase loyalty. The goal is to retain as many customers as possible through loyalty programs. Some key strategies discussed are to set sales goals, communicate regularly with customers to engage them, educate customers with helpful content, understand customer pain points, implement a loyalty program to reward repeat customers, train employee teams on retention, and solicit feedback to improve the customer experience. The overall aim is to increase the profitability of existing customers and reduce acquisition costs by focusing on keeping current customers happy and coming back.
How businesses are opening to the new email marketing trends Bizkonnect
Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
Introducing Sales Campaigns by Freshsales Freshsales
Sales Campaigns allows companies to create, send, and track personalized outbound email campaigns to start meaningful conversations with customers. Some key benefits include:
1) Knowing customers better by identifying likely customers and communicating systematically to drive conversions.
2) Building relationships by nurturing buyers at every stage of the sales funnel.
3) Improving the product experience through customized onboarding emails.
4) Maximizing revenue potential by staying engaged with customers and enabling upsells.
D4 Wu 3 Ways To Ignite Growth Editable(1)Becky Kimes
This document outlines three secrets to explosive business growth: 1) Get more customers by improving marketing through SEO, email, social media, and mobile. 2) Get existing customers to buy more often through relationship building, promotions, and service. 3) Get customers to spend more by upselling, bundling products, and payment plans. Implementing small improvements in each area can lead to large compound growth without seeming flashy. The document provides specific tactics for each secret and encourages leveraging technology and coaching to successfully apply the strategies.
How to make returns your competitive edgeRaff Paquin
The definitive guide to making returns your competitive edge. In this guide you will learn tons of insights such as:
1) The state of returns in 2017 based on a survey of over 1,000 consumers globally
2) How merchants win with returns, growing revenue and profit
3) 11 tips and tools to make your returns magical
The document discusses strategies for customer acquisition and retention. It emphasizes using data to continuously test and optimize tactics across the customer journey from awareness to advocacy. The goal is to lower customer acquisition costs while increasing lifetime value through a balanced approach of learning customer needs, testing strategies, and promoting insights gained.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
Every email marketer knows that subject lines can make a huge difference to results, but finding the magic formula for writing subject lines is notoriously elusive. With so many variables to take into account; the length, word count, number of propositions, offer positioning, word choice – writing a subject line test plan can be a daunting task. This presentation from Alchemy Worx CEO Dela Quist, reveals how what you test, when you test and how you measure success can have a profound impact on your results.
The Wanamaker Dilemma is a very real problem for most marketers. Here I answer the most common issues related to solving this dilemma. I'd love your feedback @marcbinkley or via my blog at blog.marcbinkley.ca
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
Best Lead Distribution Methods for Optimal Sales PerformanceVelocify
New research has uncovered that organizations that utilize at least one automated distribution method experience a conversion rate that is 87% higher than that of customers who choose to manually distribute leads.
What you will learn:
- How does speed-to-contact improve conversion rates
- Auto distribution methods that improve response speed
- What distribution method has the highest impact on response speed and contact rates
- The impact of using multiple auto distribution methods concurrently
- What impact does using multiple auto distribution methods have on conversion
Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing.
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide: http://www.weareoctopusgroup.net/the-long-short-of-it-should-marketers-prioritise-leads-or-brand-strategy/#sthash.jY2x0u9e.dpuf
This document provides seven tips for energizing sales when revenue hits a rut. The tips include reestablishing listening posts to understand customers, announcing special promotions, polishing lead management practices, focusing on fresh ideas, renewing retention campaigns, enhancing giving efforts, and freshening website and marketing content.
This document discusses customer lifecycle and lifetime value (LTV). It explains that LTV is calculated by multiplying a customer's order value, order frequency, and lifetime as a customer. It also discusses the five stages of the customer lifecycle according to Dave McClure's AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. The document advises quantifying and prioritizing growth ideas according to factors like cost, impact, and time in order to optimize the cost per acquisition to LTV ratio. It provides a process for growth including defining metrics and channels, brainstorming and prioritizing ideas, implementing tests, analyzing outcomes, and optimizing.
The document discusses online sales promotion and various methods used. It provides 15 different online sales promotion strategies such as free gift with purchase marketing, flash sales, contests, clearance discounts, and birthday discounts. Some key advantages of online sales promotion mentioned are helping to differentiate, creating communication opportunities, promoting word-of-mouth, and giving customers a reason to buy. Potential disadvantages include short term effects, hidden costs, decreased brand loyalty, and increased price sensitivity. The future of online sales promotion is also briefly discussed.
Lifecycle marketing is a customer-centric approach that leverages customer behavioral data and past purchase patterns to predict future behaviors and develop targeted communications. It aims to maximize customer lifetime value through relevant communications sent at key points in a customer's journey. The document discusses the foundation and benefits of lifecycle marketing, providing examples of how behavioral data can be used to incent desired purchases or re-engage lapsed customers. It also notes that lifecycle marketing works best for industries with frequent customer interactions and purchase data.
The document discusses various strategies for customer retention, including rewarding customer behavior, establishing loyalty programs, using transactional emails, surprising customers, and being active on social media. The goal of these strategies is to encourage customers to repeat purchases and refer others by adding value at every step of the customer journey. The most effective retention strategies stand for a clear value proposition, use social proof from other customers, position their product to solve customer needs, and focus on continually improving the customer experience through easy problem solving and gratitude.
Customer Retention Strategies for Companies
This 10-page document outlines 9 key strategies for retaining customers: 1) Build trust through relationships using customer data, 2) Leverage customer feedback surveys, 3) Add valuable content consistently to the sales funnel, 4) Serve customers rather than sell to them, 5) Overdeliver on promises, 6) Train customers with educational emails, 7) Improve key performance indicators around customer service like response time and conversion rate, 8) Measure customer lifetime value, 9) Set clear customer expectations. The document emphasizes using customer data and feedback to continuously improve products and services and build long-term trust and loyalty.
Customer intimacy as recession proof strategyRemco Kroes
1) Maintain a centralized view of customer data from all departments to better understand customers and personalize marketing messages.
2) Use drip marketing by sending a thoughtful series of communications to customers and prospects over time to convert more leads into loyal customers.
3) Track customer behavior and responses to marketing messages and automatically trigger sales to follow up on clicks or other interactions.
How to get your lost customers back- Win Back Campaigns!FellaFeeds
There are plenty of reasons why a customer would stop visiting your restaurant. It could be the bad quality of food, inconsistent taste of food, a bad customer service experience, unpleasant ambience or they, unfortunately, switched to a competitor due to better pricing. Running a restaurant includes both winning and losing of customers all the time but if you’re not putting enough effort into winning back your lost customers, you’re missing out on a significant amount of revenue-making opportunity.
Learn How to Win Back Lost Restaurant Customers through Win-Back Campaigns.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
In order to build a successful marketing funnel, it is crucial to have a deep understanding of your target audience. We are to help in building the best marketing strategies...
This document provides an overview of developing an effective customer marketing strategy. It discusses defining goals, understanding target audiences through customer personas and segmentation, mapping products to customer segments, and designing a demand generation strategy. The strategy aims to increase retention, cross-sell, and upsell existing customers by delivering personalized experiences across the customer lifecycle. An effective strategy requires alignment between various teams like marketing, sales, success, and understanding each customer's journey.
This document discusses strategies for improving customer loyalty. It suggests understanding customer segments, delivering excellent customer service, encouraging employee engagement, gathering customer feedback, communicating regularly with customers, and developing loyalty programs. The key ideas are focusing on customer needs, building relationships through personalized attention, and giving valuable customers extra benefits and recognition to encourage repeat business and word-of-mouth recommendations.
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...Aggregage
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019Mahmoud Bahgat
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
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جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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The document discusses common marketing mistakes businesses make and provides strategies to prevent customer churn and increase profits. It identifies the top mistakes as: 1) relying on untargeted "pay and pray" advertising, 2) treating all customers equally, 3) serving anonymous customers, 4) passively losing customers, and 5) not having a marketing system. The document recommends implementing a customer loyalty program to gather customer data, segment customers, and send targeted automated messages to increase visits, communicate with segments, and send retention alerts if purchasing patterns change to prevent customer drift.
This presentation discusses customer loyalty programs and how to build customer loyalty. It defines customer loyalty as behavior of repeat customers and those who provide positive reviews. The presentation outlines 10 main tips to build customer loyalty, which include communicating with customers, providing good customer service, ensuring employee loyalty, offering customer incentives and rewards programs, being reliable, flexible, and knowing customers by name. Customer loyalty programs are valuable as they increase purchase volumes and sales through word of mouth. The presentation evaluates factors like ease of earning and redeeming rewards to engage customers. Building loyalty helps retain customers and increases company growth.
The Power of Moments: Creating a Hyper-Personalized Customer ExperienceSogolytics
We all know that personalization is critical in attracting customers, but today's rapidly evolving technologies enable a hyper-specific level of customization that allows you to learn and connect at the right moments in the right ways with the right prospects and customers. How hyper is your personalization?
Building a profitable onboarding programDoxim Inc.
1) Effective onboarding programs focus on engaging customers in the first 3 months through digitizing account opening, building loyalty, and targeted offers.
2) Onboarding success is achieved through a 3 phase process: account opening, building loyalty in the first 3 weeks, and value-added communications and offers in the first 3 months.
3) Data-driven customer segmentation and personalized cross-selling based on individual customer needs uncovered during onboarding are key to increasing customer satisfaction, products per household, and lifetime value.
Similar to Predicting and Preventing Customer Churn After the Holiday Season (20)
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
If you’re at all interested in digital
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
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Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
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2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
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• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
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Slide 5: Mailchimp’s AI-Powered Campaigns
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Slide 6: Canva’s AI Design Tools
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Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
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• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
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These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
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Predicting and Preventing Customer Churn After the Holiday Season
1. 2601 Ocean Park Blvd #104 Santa Monica, CA 90405 | 310-598-6658 | RetentionScience.com
How to keep your holiday customers
long after the season is over
#holidaychurn
+ Present:
2. Matthew Michelson, Ph. D.
Director of Data Science
Retention Science
Today’s speakers
Cara Klewin
Sr. Email Marketing
& CRM Manager
ALOHA.com
Jon Fox
Client Success Manager
Retention Science
4. 2015 Holiday season sales
are predicted to be as much
as $965 billion, a 4%
increase over last year’s
shopping season.
Agenda
1. What is churn?
2. Reasons Customer Churn
3. Predicting Churn
a) Calculating Churn
b) Predictive Models
4. How to Prevent Customer Churn
5. Campaigns That Work
Deloitte Report
#holidaychurn
6. Churn is…
#holidaychurn
When a customer unsubscribes from your service, ceases to purchase
from you, or simply stops engaging with your brand.
• Many companies, however, focus on acquisition rather than churn,
even though research shows it costs five times as much to acquire a
new customer than to keep an existing one.
To take the proactive approach of nurturing customers before they churn
to keep them engaged and purchasing, you need to look at why
customers churn in the first place.
8. #holidaychurn
1. Poor customer service
Of customers who decide to leave a
company, 70% of them to so because of
poor service.
How to prevent it:
Though the holidays are a busy time, it’
s important to remember to take
the time to make customer service a
top priority. When customers feel a
company really cares about their
needs, they are more likely to return
the favor.
9. • Lifecycle Stages
Overview
#holidaychurn
2. Not enough value
When customers don’t feel they’re
getting value from your brand, they’re
quick to try another brand.
How to prevent it:
Value is a subjective term for
customers, so it’s important to find
out what each customer considers
valuable. For example, some
customers may find free shipping
valuable while others want unique
product recommendations.
10. #holidaychurn
3. Poor quality communications
You can no longer expect to batch and
blast your customers and get solid results.
Customers want -- actually demand --
quality communications from brands.
How to prevent it:
Give your communications a purpose, m
ake them relevant to the individual
and engage your customers in
conversations to improve your overall qu
ality.
11. • Lifecycle Stages
Overview
#holidaychurn
4. No brand loyalty
During the holiday season, many
customers buy from brands they don’t
usually purchase from when getting gifts.
How to prevent it:
Give new customers a reason to be
loyal to your brand. Create a
memorable experience: offer
assistance when making first
purchases or give incentives for the
user to get to know your brand more by
following you on social media.
12. When a customer feels you’ve let them
down, they’re quick to head to the door.
And with all the online outlets, they’re
even quicker to let their networks know
about it.
#holidaychurn
5. Unmet expectations
How to prevent it:
Underpromise and overdeliver.
Customers are delighted when you
exceed their expectations, especially
during the hectic holiday season. If
you are unable to fulfill a promise, be
transparent and remember churn
reason #1 – customer service can
make all the difference.
14. v
Now that you know why customers churn, it’s
time to look at how to predict which of your
customers are at risk of churning or who have
already churned.
#holidaychurn
15. Basic Churn Calculation
You can use Churn Rate to calculate:
• Number of customers lost
• Value of recurring business lost
• Percentage of recurring revenue lost
#holidaychurn
Churn can be tricky to calculate. This is the most basic calculation:
16. Using Data Science to Predict Churn
We assign a churn score to each customer that tells us their probability of
churning.
Based on scores, users are put into 3 buckets:
#holidaychurn
1. Low churn score = “Ready to Buy”
- These customers will make a purchase at some point
2. Medium churn score = “At Risk”
- These customers might make a purchase, or might churn
3. High churn score = “Churned”
- These customers are likely to not purchase again
17. Using Data Science to Predict Churn
#holidaychurn
Retention Science updates 100 million users per day to determine where they fall on
the churn spectrum.
20. Tips for Preventing Churn
• Know who your customer is and if they change throughout the year.
For example, jewelry companies may target women most of the year, but need to
change their messaging around Valentine’s Day to target men.
• Provide a smooth customer journey from start to finish.
Test each stage of the purchasing process yourself to make sure it’s intuitive and easy
to follow.
• Reward your advocates as they are the most valuable customers you’ll have.
Advocates promote your brand to their friends, family, and networks – reward them
for providing reviews and getting their friends to become customers.
• Time is of the essence when it comes to recapturing customers.
The window to recapture interest is smaller than ever, make sure you have a reaction
strategy in place to address customer actions.
22. Win-Back Campaigns
A series of marketing messages with
the core function of bringing a lapsed
customer back into the purchasing
cycle.
Two main components:
– Messaging that addresses the
reason for lapse
– An enticing offer – i.e. a
discount on a future purchase or
a free month (if dealing with a
subscriber)
23. Free Shipping or Percentage Off
• Win-Back offer is
dynamically inserted into
emails
• Customers with highest
CFV (Customer Future
Value) get best offer
#holidaychurn
25. Give Customers a Choice
#holidaychurn
Giving customers a choice to
discover new products via free
samples is a great way to re-engage
customers for the new year.
27. Avoid Churn this Holiday Season:
#holidaychurn
• There are many reasons your
customers may churn like poor
customer service and not providing
enough value.
• Knowing churn rate is useful in
calculating the value of recurring
business lost
• Data science helps predict churn by
calculating churn score and
bucketing customers into three
categories: Ready to Buy, At Risk,
and Churned
• The Markov model is one model
Retention Science uses to predict
the probability a customer will make
another purchase.
• To prevent churn: Know your
customer, provide a smooth
customer journey, reward your
advocates, & timing is everything
• Win-Back campaigns are a great
way to re-engage customers who
have churned
28. 2601 Ocean Park Blvd #104 Santa Monica, CA 90405 | 310-598-6658 | RetentionScience.com
Questions?
#holidaychurn