How to Avoid Revenue Ups and Downs Most lead generation seems to revolve around finding late stage leads that will close quickly. It's the universal language of potential business. "Time-to-close" is our measure of sales success. Or, is it a reminder of our failure to generate awareness and interest? Think about this: The customer is doing extensive research and working through their needs and wants. Then you get involved and put your experience, knowledge, and insights into a proposal. What could go wrong? Other than the fact that you're working in independent silos. And yet, we expect the outcome is going to be amazing? What if you could get to the buyer before they devised their RFP or made a price request? That would be a game-changer wouldn't it? Join us on our next webinar, "Predictable B2B Lead Generation Strategies That Work No Matter What Your Budget" to learn how we approach B2B lead generation and take our process to our customer's businesses, regardless of their industry., Attendees are encouraged to bring their questions and challenges with consistent lead generation. Greg Chambers will use client stories and personal experiences to illustrate his concepts and tactics. Registrants will receive a recording of the webinar, a copy of Greg's book, "The Human Being's Guide to Business Growth," Bill Mattern's booklet, "The Perfect Growth Formula," and an invitation to learn about our new lead generation product/service, tentatively titled Lead Gen Compass.

1. Predictable
B2B Lead Generation Strategies
That Work No Matter Your Budget

2. TODAY’S AGENDA
• Definitions
• MQL/SQL Grid
• Working Future to Today
• Q&A and First Steps
. . .before we get started

3. QUICK SURVEY
• Who is responsible for your company’s
lead generation efforts?
• On a scale of 1-10, (1 = terrible, 10 = perfect) score your
company’s lead generation.
• If I asked you to predict the number of good leads you’ll
get next month, how accurate will you be?

4. DEFINING TERMS
• Lead Generation
• Rule of 30

5. WORKING THE LINES

6. STARTING POINT

7. STARTING POINT

8. STARTING POINT

9. WORK BACKWARDS

10. WORK BACKWARDS

11. IT ALL COMES BACK TO THE CUSTOMER
• Survey in Person
• Survey on Phone
• Survey Online
• Find 3rd Party Information
• Check your Assumptions
• Go slow to go fast

12. SUMMARY
• Lead Generation starts on paper, but answers are
outside the office
• List everything you would love to know,
then go ask about it
• Don’t get stuck improving today’s results,
work on reaching tomorrow

13. Q&A

14. EVERYONE LOVES FREEBIES
The Human Being’s Guide
to Business Growth
A simple process for unleashing the
power of your people for growth
The Perfect Growth Formula
A Balanced Approach to Growing Your
Business Without Stress or Strain
Lead Gen Compass
Learn more