A tell-all, inside look at what it takes to qualify for our 2017 Best Places to Work lists. Lisa Holden, Employer Communications Manager at Glassdoor

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Get in the Running for
Glassdoor’s Best Places to Work 2017:
What You Need to Do Now
Glassdoor is a registered trademark of Glassdoor Inc.

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Featured Speaker
Lisa Holden
Employer Communications Manager
Linkedin.com/in/holdenlisa
@LisaAHolden

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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A

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How It Started

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2016 List

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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A

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Methodology

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Methodology: Reviews
U.S. Large Companies:
at least 75
Glassdoor-approved reviews
U.S. SMB:
at least 25
Glassdoor-approved reviews
Canada and UK:
at least 25
Glassdoor-approved reviews
*Methodology changes annually

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Methodology: Analyzing the Data
QUALITY QUANTITY CONSISTENCY1 2 3

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3 Common Myths
I need to be in tech to be on the list
I need to be a large company to be on the list
I can’t be on the list because my company
doesn’t provide extravagant perks
1
2
3

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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A

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Traits of Winners

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Becoming Irresistible, Deloitte, February 2015

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Pros
REI is very supportive of employees getting out and spend time traveling.
Amazing coworkers and supervisors.
REI attracts some really cool employees.
Mission Spotlight: REI
#45 2016 Large Glassdoor Best Places to Work
Mission:
At REI, we inspire, educate, and outfit for a lifetime
of outdoor adventure and stewardship.

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82% of leaders believe company culture
gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)

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#16 2016 SMB Glassdoor Best Places to Work
Pros
No doubt about it, it’s challenging as we are growing fast.
Eventbrite has an incredible focus on culture. Best aspect is the
focus on continued education. They truly want you to grow, and
provide an environment in which you can.
Culture Spotlight: Eventbrite

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High-Performing companies spend 1.5X to 2X
more on leadership than other companies, and reap
results that are 3X or 4X the levels of their competitors.
Source: Global Human Capital Trends, Deloitte, February 2015

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Power to the People: Twitter
#26 2016 Large Glassdoor Best Places to Work
Pros
Fast-paced, fun place to work. The people that work here are
amazing! Our environment thrives on reciprocation of employees
teaching and learning from each other. I am empowered to make
the decisions needed to help make an impact on the company.
I’ve worked in the tech recruiting industry for 8+ years and Twitter
is by far my favorite place I’ve worked so far!

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A View Inside: Venterra Realty
#6 2016 SMB Glassdoor Best Places to Work
“We always aim to paint a clear picture of our expectations and what it takes to succeed at our
organization. Glassdoor helps us with this by allowing us to display our company culture and
our employees’ experience with Venterra which attracts amazing people to join our team!”~ Venterra Realty

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Findings
Glassdoor Economic Research, 2015

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Findings
Glassdoor Economic Research, 2015

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Glassdoor’s “Best Places
to Work” list outperformed
the S&P by 122%
Lowest rated companies
underperform S&P by
29.5%
Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.
Beat the Competition with Happier Employees

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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A

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What You Can Do Now

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Understand Your Reputation
Look at quantity and
content of reviews.
Identify trends.
1 2

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Invite Feedback: Set a Baseline
• Solicit honest feedback from your
employees
• Use Glassdoor data to identify trends
and monitor employee sentiment
Download Glassdoor’s Employee Engagement Toolkit

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Invite Feedback: Monitor & Respond
Glassdoor U.S. Site Survey, January 2015

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Implement a Feedback Loop
Use Feedback to Inform New Programs to Engage Employees
Invest in Employee’s Growth:
• New hire orientation
• Educational budget
• Clear growth paths
• Performance Evaluations
• Leadership training
Support Work-Life Integration:
• Flexible work time
• Remote options
• Health and wellness program
• Peer recognition programs
• Team building off-sites

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Glassdoor’s Feedback-Rich Culture
• Pump up new hires
• Address concerns at all hands meetings
• Team leaders encourage by department
• Signs and stickers around the office
• Respond to reviews by department
• Wagl Surveys

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Rally Behind Mission and Goals
• Make it clear how employees
contribute
• Provide insight into key business
objectives
• Revisit goals regularly

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Highlight How Employees Contribute
Aberdeen, October 2015

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Celebrate What Makes Your Culture Great
• Provide opportunities for employees to connect on a human level
• Wellness programs
• Town hall meetings
• Team offsites
• Company celebrations
• Acknowledge milestones
• Work anniversaries
• Promotions
• Team and personal achievements

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agenda
how it started
methodology
traits of winners
what you can do now
key takeaways
Q&A

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Key Takeaways
• Encourage employee feedback to get in the running
for Best Places to Work
• Be clear on what makes your culture unique and
celebrate it
• Consistently analyze your reputation and culture in order
to build an effective engagement campaign

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Lisa Holden
Employer Communications Manager
Linkedin.com/in/holdenlisa
@LisaAHolden

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