Pranam Kisan is an organization that aims to build a sustainable agricultural system in India by connecting farmers directly to consumers. Its objectives are to provide fair compensation to farmers and secure them financially, while also providing fresh, organic products to customers at affordable prices. Pranam Kisan's vision is for a secure food system where farms are viable and communities have access to fresh food. It works to facilitate local food systems through activities like farmers markets and food hubs. The organization offers farmers services like financial support, advice on crops and technology, and help connecting directly to consumers. For consumers, it aims to reduce food travel distances and costs while increasing access to healthy, local produce.

1. Pranam Kisan “ Approach towards sustainable
agriculture”
Presented By- ANUJ KUMAR
16-PGDM-ABPM-49

2. About Pranam Kisan
 Pranam Kisan is an independent agripreneurial organization working in the niche areas
of agricultural financing support systems and providing value-added services in the area of
land cultivation, marketing, knowledge initiative, IT application, e-trading, decision support
system, out sourcing service, capacity building functional areas relevant to farmers and
lending institutions.
 Fresh Farm Products reached directly from Farmers to the Consumers at Best Price.
OJECTIVE OF PRANAM KISAN
The main objective of this project is to build such a system for farmers & customers which
would be able to provide the best compensation to the Farmers for their efforts and to
secure them financially and economically and to provide fresh & organic products to the
customers at best prices.

3. Vision & Mission
VISION
Pranam Kisan envision a secure and sustainable food system as one in which farms are
economically viable, agricultural lands are supporting a much larger percentage of food
needs, and all members of community have access to fresh foods.
Pranam Kisan believe that a strong local food system contributes to the integral health of
entire community and work to facilitate greater understanding of the social, economic,
and environmental impacts of food choices.
MISSION
Pranam Kisan Farm and Food Coalition facilitates and supports the development of a secure
and sustainable food system in India.

4. Goal
A stronger, more
vibrantlocal
economy
A healthier,
morefood secure
community
Healthier
ecosystems
Morevibrant,
attractiveand unique
agribusiness
community
Lessenergy,
emissions and
waste

5. BUSINESS OPPORTUNITY
 Pranam Kisan seeks to reduce the distance products travel
between producer and consumer and connect consumer with
farmer. This re-localization of food system will keep rupees close
to home by direct farm to folk purchasing.
 Pranam Kisan works to provide a better return on the investment
of our food and make savings by building direct supply for farm
foods.
 Pranam Kisan a community resource for farmers, consumers and
agripreneurs.
 Pranam Kisan promotes the purchase of locally grown and
produced foods.

6. Farmer's Revolution
 Increase in farm income through direct marketing.
 A farmer’s income is the difference between input cost and selling price of his produce.
Since the cost of inputs, including seeds, fertilizers, pesticides, fuel to draw out water
and machines, is rising, the profit made from sale of crops is declining.
 In contrast, income from non-farm employment has been on the rise thus turning
farmers into one of the most deprived sections of India.
 If you choose direct from farms, then that’s what you create, The only way Pranam kisan
is going to change this modern food system is to shift the demand curves.
Farmer's Revolution

7. Services to the Farmers
 Fresh Farm Products reached directly from Farmers to the Consumers at Best Price.
 Arranging funds to provide financial support.
 To grow market oriented crops.
 Introducing new farming practices.
 Providing access to high-end machinery and technology.
 Spreading awareness about the various applications and benefits of IT in the farming sector,
Agricultural Environment and various soil retentive crops to increase yield.
 They should be brought back towards Organic and Natural Farming with Economic
Independence.
 Use of Fertilizers must be reduced in order to retain soil nutrients.
 Bringing Farm Products directly to consumer from farmers in order to increase income.

8. Services to Consumers
 Fresh Farm Products reached directly from Farmers to the Consumers at Best Price.
 Pranam Kisan seek to reduce the distance products travel between producer and
consumer.
 Save money by reducing overhead; driving, parking etc.
 Serving Fresher, seasonal and healthy farm product because Consumers health is Pranam
Kisan final sentence.
 Best food quality for healthier life.
 *Building Marketing Linkage to Improve Livelihood.*

9. A sustainable food system
A sustainable food system is one that:
 Ensures that all residents have access to healthy, affordable food options;
 Minimizes the environmental impact of food production and transport;
 Facilitates and encourages local food production and processing;
 Creates local jobs that provide fair working conditions and a living wage;
 Benefits local economies by supporting local food producers/farmers.
Examples of activities that support sustainable food systems:
 Farmers’ markets
 Community gardens
 Regional food hubs
 Healthy corner store initiatives and/ or
programs to increase access to
supermarkets
 Food policy and/or security councils
 Local food procurement policies
 Food waste collection programs

10. Success Factors
 Satisfied clients and stakeholders because of Best quality services.
 Pranam Kisan provide services to People 24/7. People only need to place a request and
Pranam kisan will fulfill all requirements as On Demand.
 On Demand Delivery (Demand-Anything, Supply-Anywhere, Reach-Anytime to consumer).
 Very few companies in this business and all in metro cities which is around 1% of the market
share, this market is open for rest 99%.
 The balance between Demand and Supply with best services.
 Pranam Kisan is building the future of on-demand logistics.
 Pranam Kisan is building a network that helps consumers get any product from their local
market at their doorstep.

11. Thank you