This presentation summarizes Huawei's marketing mix strategies. It discusses the 4Ps of marketing - product, price, place, and promotion. For product, it describes Huawei's portfolio including phones, networking equipment, and cloud services. For price, it notes Huawei's lower costs due to its Chinese origins allow competitive pricing. For place, it outlines Huawei's global presence through offices, partners, and joint ventures. Finally, for promotion it discusses Huawei's advertising, partnerships, and online promotional activities. The presentation concludes that Huawei is a leading global ICT provider committed to connecting the world.

2. {PRESENTATION}
on
Marketing Mix Strategies
{Huawei Mobile Phone Company}

3. Submitted to:
Shirin Akhtar
Senior Lecturer, Department of
Business Administration {NUB}
Presented by Errorgroup:
 Khaladha Nasrin Mitu {ID:160170991}
 Al Mamun {ID:160170993}
 Sumaiya Binta Siddiqua {ID:160170995}
 Md.Rahad Kabir {ID:160171015}
 Khaled Md.Saifullah {ID:160171031}

4.  In the late 1940, Marketer E. Jerome Mc Carthy came
up with the first of the theories for marketing mixes.
 The 4Ps make up a typical marketing mix - product,
price, place and promotion
 The marketing mix refers to the set of actions or tactics,
that a company uses to promote it’s brand or product in
the market.
Marketing Mix

5. The basic major marketing management
decisions can be classified in one of the
following four categories,
 However, nowadays, includes several other Ps like
Packaging, Positioning, People and even Politics
as vital mix elements.

6. The Huawei ompany was founded in
1987 by Ren-Zhengfei
The company has around
140,000 employees working.
The products and services of
the company are deployed in
around 140 countries all over the
world.It started providing fixed line networks
products to a company in Hong Kong.
Introductionof Huawei

7.  In 1999, Huawei set up its first
R&D center in Bangalore, India.
It is the first company to deliver
LTE/EPC commercial network for
TeliaSonera in Norway in the year 2009.
 In 2013, the company opened
its new office in Canada.

8. Marketing Mix of Huawei
Huawei is a private company of Chinese origins and has its headquarters in
Shenzhen situated in china. This multinational corporation is associated
with telecommunication industry and deals in networking and equipment.
Currently, it is the largest equipment manufacturer in telecom industry
after overtaking Ericsson in the year 2012.
 Some of the prominent partners include
Motorola, Vodafone, Talk Talk, T-mobile, Clear wire,
Bell Canada, etc.
 The year 2010, 80%of the top 50 telecom
companies workedwith Huawei.

9. The 4 P’s of Marketing mix of Huawei
1) Product Mix in the marketing mix of Huawei
 Huawei started its product line by
making phone switches and later
it earned a contract to build
telecommunication network for
an army.
 In the year 1997 company was
able to gain its first contract in
overseas market and provided
fixed-line networking products.
 Device division of Huawei offers to its content service provider
white-label products that include wireless modems, USB
modems and wireless routers for connectivity through mobile
Wi-Fi, wireless gateways, embedded modules, mobile
handsets, set-top boxes and video products.

10.  Telecom networks that include solutions and technologies
like fixed and mobile soft-switches, Internet-protocol-
Multimedia-Subsystems and home location register.
 In the year 2011 company announced that it would be providing
cloud-computing solutions, data centre, wireless and fixed
communication and network infrastructure for global customers.
 The company also sells devices under its own brand
names like smartwatch, tablet PCs and smartphones.

11.  Services and products of Huawei are
deployed in nearly one hundred and
forty countries across the globe.
 The company has 170,000 employees
to provide efficient working
 Huawei has 21 institutes of R&Din
various countries like China, Canada,
Pakistan, Germany etc.
Providing an accurate number of products
on a given day at a particular place has
become very important for the company.
It has two vital channels.
1. First is seller’s cannel.that set up an
office in target markets for direct sales
of products .
2. second is a joint venture for building
further brand channels.
Place in the marketing mix of Huawei

12. Price in the marketing mix of Huawei
The company has decidedto follow a product
pricingpolicyfor some of its products.
It is dependent upon corporatebrandstrategyas it
has launched numerous products withvariable prices.

13. Huawei is blessed in earning great revenues as it is a
Chinese company and its labour cost is minimum compared
other countries. Cheap labour is one of the important
reasons for forming reasonable pricing policies that help in
earning greater revenues as its low-priced and qualitative
products are in great demandin international markets.

14. Huawei has undertaken various promotional activities to attract
and maintain a healthy consumer base. Its marketing policies
include high-level advertising on a large scale.
It has also taken help of print media like magazines
andnewspapers to print about its products.
Online marketing has provedvery profitable for this
international brand as its flash sales of various
products have been appreciatedby consumers.
Promotions in the marketing mix of Huawei

15. Nowadays people tend to buy through online sites
and hence Huawei has maximised its promotional
activities through online channels.
It has announced sunshine mileage club for members who are
dedicated and who have proven their worth by earning extra points.
Based on individual performances they earn points and are
rewarded accordingly.

16. Conclusion
Huawei is a leading global information and communications
technology (ICT) solutions provider. Our ICT solutions, products,
and services are used in more than 170 countries and regions, serving
over one-third of the world's population. With more than 170,000
employees, Huawei is committed to enabling the future information
society, and building a Better Connected World

17. Thank You Everyone for Your
Attention