PRAN-RFL Group Presentation on Product Lines, Life Cycle and SWOT Analysis
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Presentation on pran group product about product line,Mix,product life cycle etc.
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PRAN-RFL Group Presentation on Product Lines, Life Cycle and SWOT Analysis
- 1. M MD. Shifuddin Nishad BBA 00805574 Farhan Naim Oni BBA 00805592 Rifat Karim BBA 00805567 Sazzad Samrat BBA 00805546 Reeyad Rahman BBA 00805592 Sajjad Islam BBA 00805544 Group Member
- 5. R = Rangpur F = Foundry L = Limited RFL Stands For
- 6. PRAN-RFL At A Glance Company Name PRAN-RFL Group Started its operation Invented By 1981 A K M Amjad Khan Chowdhury Brand Mantra Eat delicious. Live healthy Business Type Manufacturer, Trading Company, Buying Office, Distributor/Wholesaler Mission Is to generate employment and earn dignity and self respect for competitors through profitable enterprises. Vision Improving livelihood Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic Snacks, Powder Packed Spices, Plastic item , Electric & Electronics item, Building Matterial , Lifts, Accessories ETC. Headquarter Rajshahi ,Bangladesh Export Inception 1991 First Export Country France Total Export Countries 82 Total Customer Reach 300 million (approx)
- 7. Product Line of Pran Juice Returnable Glass Bottle, Hot Filled Pet Bottles Aseptic Pack Tin Canned Drink Pure Drinking Water Fruit Drink Instant Powder Drink Dairy Liquid Milk Powder Milk Dairy & Allied Products Biscuits & Bakery Biscuits , Bread Wafer, Toast Cakes
- 8. Confectionary Chewing Gum Candy , Chocolet Lollipop, Edible Gell Culinary Spice, Mix Spice, Pickle & Chatni, Sauce , Ketchup & Paste, Jam & jelly, Noodles, Rice, Mustard Oil etc. Snacks Fried Snacks Pallete Other Ethnics Product Line of Pran
- 9. Width 10 lines Length 200 products Depth Juice : Aseptic Packs, PET bottle, Tin Cans, Glass Bottles Consistency Excillent Product Mix of pran
- 12. Strength . Wide Distribution Network . Existence in related categories and therefore a large basket of product . Different flavored fried snacks . Price point Opportunities . More spending power . Declining share of Bombay Sweets . Reputation . Loosing Market Share Threats . Competition can come with different flavors in similar product Weakness