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Practice Area - Application Development - Overview
- 1. Practice Areas 1) What? 2) Why? 3) Selling to Enterprise 4) Networking Topics Russell Sarder Author, Entrepreneur & CEO of Learning Networking Cloud Security Application Development Data & AI Design & Multimedia Business Process Business Application Business & Leadership
- 2. Overview Opportunities Job roles Vendor & Product Instructors Information Location Sales Tools Case Study Learning Plan Framework Targets Value proposition Competitors Application Development Practice Area
- 3. Elevator Pitch What’s our elevator pitch?
- 4. Smarter Workforce Adapt to Change Drive Growth Teach Technology Teach Business Manage Learning SolutionsServices
- 5. Broad Offerings 5 Pillars of Services 9 Practice Areas Modified Constantly Custom Learning Plan Business Outcome Blended Learning Learning Framework Global Delivery Capability Complex Project Flexibility & Localization 24X7 Operation Learning CMS Trust 17+ Years in business Fortune 1000 Customers Recognitions & Awards Value Proposition What’s our value proposition?
- 6. Networking Cloud Security Application Development Data & AI Design & Multimedia Business Process Business Application Business & Leadership Practice Areas What’s our 9 Practice areas?
- 7. Networking Networking Cloud Security Dev & Design Application Development Data & AI Design & Multimedia Business Business & Leadership Business Process Business Application PracticeAreas 3LogicalGroups
Editor's Notes
- Stories How can we increase our revenue? (I asked myself) Product, Process, People (3 Ps) Management, Model, Marketing (3 Ms) What made apple, Microsoft and Bill Gates successful? (Great product) Steve Jobs, Google Founders, Bill Gates success is result of great products, not some specific gene All of them are marketing Guru All of them had great marketing team to refine the product What I plan to cover today What is Practice Area? It’s a term is usually used by attornies to define the their areas of expertise. Immigration Lawyer, Employment Lawyer etc. Large organizations like IBM, Accenture, KPMG started to use the word “Practice Areas” Why Practice Area Vs. Vendor or Products or Courses We want to attract Large Enterprises, Federal Government and Foreign Governments It will hep us transform NetCom Learning (We teach technology & Business and we manage learning) We want to use the languages big corporations and industry experts Organization Learning Plan (Practice Areas), Team Learning Plan, Learning’s Learning Plan 3) Selling to Enterprise – how we plant to sell to Large organizations using practice area concepts? 4) Design and Multimedia – Practice area Presenters Russell (Moderator and Presenter) Shilpi (Product / Marketing) Leticia (Sales Tools / Marketing) Daniel (Case Study / Sales) Sarah & Anand (SME / Operation) Design & Multimedia Practice Area related topics Big picture Overview Market Share – how big this the design and multimedia training industry? Job roles – who uses design and multimedia software's? Products & Services – what types of products and service NetCom Learning offers? Instructors – who are our core subject matter experts? What’s their background? Information Location – how can I find related information in website and intranet? Sales Tools – what types tool is available for you? Case Study – how did we solve customers problems in the past? Learning Plan Framework – how did we apply our framework to solve customer problems? Targets – who should you call? Value proposition – what’s our value proposition? Competitors – who is our competitors in design and multimedia area? Research Vendor website NetCom Learning website Competitors website Product related book Product related white papers and articles Audit all classes – 1 hr Talk to instructors
- Presenters Russell (Moderator and Presenter) Shilpi (Product / Marketing) Leticia (Sales Tools / Marketing) Daniel (Case Study / Sales) Sarah & Anand (SME / Operation) Design & Multimedia Practice Area related topics Big picture Overview Market Share – how big this the design and multimedia training industry? Job roles – who uses design and multimedia software's? Products & Services – what types of products and service NetCom Learning offers? Instructors – who are our core subject matter experts? What’s their background? Information Location – how can I find related information in website and intranet? Sales Tools – what types tool is available for you? Case Study – how did we solve customers problems in the past? Learning Plan Framework – how did we apply our framework to solve customer problems? Targets – who should you call? Value proposition – what’s our value proposition? Competitors – who is our competitors in design and multimedia area? Research Vendor website NetCom Learning website Competitors website Product related book Product related white papers and articles Audit all classes – 1 hr Talk to instructors
- Who’s got the best Elevator Pitch? NetCom Learning helps our customers build an innovative learning organization to achieve a smarter workforce, adopt to change, and drive growth. We provide Managed Learning Services, and Technology and Business training. Our purpose is to promote the value of lifelong learning.
- The Elevator Pitch Don’t talk about what your product does; talk about what it does for your customer. What our product does We teach technology & business! We manage learning! What our product does to our customer We help companies to build an innovative learning organization. We provide solutions to build a smarter workforce, adapt to change and drive growth. Key words Smarter workforce - https://www.linkedin.com/pulse/20141010151715-16149628-ibm-smarter-workforce-lunch-learn-in-dc-is-quickly-approaching-hiring-developing-talent-in-a-changing-world Adapt to Change – it’s not the strongest of the species survives, not the most intelligent… Drive growth -