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Practice Area - Application Development - Sales Tools
- 1. SALES TOOLS
- 2. Capability
- 4. Website
- 10. Contacts LinkedIn Discovery Rain king Events LC Generated Other Lead: Incoming Search - Paid Search - SEO Vendor - Partners Vendor – Paid Webinar - New Other Lead: Nurtured Webinars Seminars Repeat Quiz Taken Clickers Lead Collaboration Customer Individual Corporate Government Leads
- 12. Book Whitepapers Case Study Testimonials Awards NetCom Overview – Video NetCom Overview – Onepager NetCom Overview – Talking Points NetCom Capability Brochure Course Catalog Category and vendor Flyers Webinars CLO insight Summit Corporate Learning Week Sarder TV interview Learning Movement LinkedIn Sales navigation License Discovery.Org Assessment Quiz CRM Email Templates Student Portal Corporate Portal Learning CMS Learning Pass Promotions Website Blog Social Media Leads Inside Sales AMB Contacts Call List Instructor/SME Management Sales Tools
- 13. Sales Tools 1. What 2. Why 3. How 4. Who 5. When 6. Where 7. Q&A Contents Russell Sarder Author, Entrepreneur & CEO of Learning
Editor's Notes
- Instructor Talking Points # of Trainers Size of Database Average Experience Business model designed for Enterprise Customer
- What Why Who When Where How Example
- What Why Who When Where: https://www.netcomlearning.com/catalogs/ How Example
- What Why Who When Where How Example
- What Why Who When Where How Example
- What Why Who When Where: https://www.netcomlearning.com/ How Example
- Discussion Topics Territory Management Opportunity Management Lead balancing Incoming Vs Nurtured Lead We brainstormed the names yesterday during our meeting. New - incoming - this is all new leads being assigned to EC's, entering the CRM thru' the Lead Distributor tool New - Direct - this is all new leads being assigned to EC's, entering the CRM thru' a mass import, excel upload, assigned to ECs by a human before lead is entered in CRM, or manually created by EC Returning - this is all leads that already exist in the system are being reassigned from another EC who may have left, or may be part of NetCom Account and is nurtured / recycled based on recent activity.
- What Why Who When Where How Example
- Stories Conversation with Peter about (Marketing Degree + Sales Experience, Thank Peter, Thank Jamie / already impactful (Lessons – Marketing Acumen) NetCom Learning CMO’s background – 2 graduate degrees (Master of science, Pharmaceutical Marketing, Sales Role in AstraZenica) (Lesson – Marketing and Sales Acumen) Customer Journey – Marketing role + sales role (Learn to connect the dots), Develop your marketing acumen, sales acumen and business acumen Leticia and Yang requested me to moderate and present today. Thank you for trusting me to communicate on your behalf. I Love marketing. Marketing is too important to be left to marketing department. (HP founder) What I plan to cover today What What types of sales tool have we build for the sales team? Why Why did we build those tools? How those tools is going to help you attract, retain and grow your customer base? How those tools is going to help you to reach your input an output target? How How to use those tools effective? How can you maximize the value out of those tools? Who Which tool is relevant for what target group? (Individual, Corporate, Government) Which tools are for enterprise customer? When When to use the tool during your sales cycle? (Visits, prospecting, upselling, events etc.) 6) Where Where are the located? 7) Example 30+ Tools It’s requires 8 hours of training to cover all the topics We will focus on 3 tools only It’s easy to conduct 8 hours session, but difficult to deliver one hour session Imagine 20 minutes TED talks