Tap Into Social Media To Grow Your Business

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This is a presentation that was given by James Burnes, VP of Strategy for MediaSauce to the Greenwood Chamber of Commerce on August 4th 2009.

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  • Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)‏
  • Clock or Open 24 hours sign
  • Clock or Open 24 hours sign
  • Image: Lots of billboards/signs/advertisements
  • Soldiers Marching  
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • We want to showcase the size of the network as being large
  • Tap Into Social Media To Grow Your Business

    1. 1. IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy
    2. 2. “The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
    3. 3. 2001 2005 2009 2012 The Pipe
    4. 4. 5 channels
    5. 5. Millions of “channels”
    6. 6. Control what people see
    7. 7. Everyone has a voice
    8. 8. INFORMATION AGE
    9. 9. INTERCONNECTED AGE
    10. 10. Customers have constant access to information
    11. 11. They can make decisions 24/7
    12. 12. They are overwhelmed by advertising
    13. 13. Our competitors are ready to do battle...
    14. 14. Our future customers are surrounded by influencers
    15. 15. Social Media Has Shifted Who People Trust To Influence Their Decisions Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
    16. 16. The More You Connect, The More Opportunities for Business YOU
    17. 17. The More You Connect With, the Faster Deals Can Move YOU
    18. 18. Connect more
    19. 19. Sell more
    20. 20. A few examples of companies engaging in social media effectively
    21. 21. MEDIA SUCCESS
    22. 22. Rule #1 Define Your Personal And Business Brand
    23. 23. Rule #2 Create Accounts For Your Business & You (with a photo!)
    24. 24. Rule #3 Speak to Your Target Audience
    25. 25. Rule #4 Commit to 15 Minutes A Day To ‘Pearl’ Dive
    26. 26. Rule #5 Demonstrate experience through sharing knowledge, ideas and insight
    27. 27. Rule #6 Listen More Than You Speak. Respond Frequently & Win!
    28. 28. Rule #7 Reward your customers who connect to you
    29. 29. Any questions?
    30. 30. How will you connect?
    31. 31. Connect with me
    32. 32. THANK YOU!
    33. 33. IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy

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