Big dot presentation


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My 10 minute presentation for BNI intrepid

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Big dot presentation

  1. 1. Big Dot Online 10 Minute Presentation January 14 th 2011 Robert Robinson
  2. 2. Who is Big Dot Online? <ul><li>Internet Marketing Business established in September 2010 </li></ul><ul><li>Work under the umbrella of Wizzin Ltd – A project consultancy, established since 2005 </li></ul><ul><li>In total we are a 3 person team </li></ul><ul><li>We are based in Bridgend </li></ul><ul><li>Our most experienced team member has over 20 years experience in the I.T industry </li></ul>
  3. 3. What do we do? <ul><li>Promote businesses online using :- </li></ul><ul><li>Social Media Optimisation (SMO) </li></ul><ul><li>Video Marketing </li></ul><ul><li>Social Bookmarking </li></ul>
  4. 4. What is SMO? <ul><li>SMO or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content. “wikipedia” </li></ul><ul><li>In layman’s terms </li></ul><ul><li>To increase your online presence by driving traffic to your website through direct web links and search engine results. </li></ul>
  5. 5. What is SMO? <ul><li>Easy to get wrong – difficult to get right. </li></ul><ul><li>You don't need 10,000 “friends” or “followers” for SMO to be successful </li></ul><ul><li>You do need patience, determination and a “can do” attitude. </li></ul><ul><li>SMO is relationship building, think of it as online BNI, givers gain does work! </li></ul>
  6. 6. Social Media <ul><li>Literally hundreds of social media communities exist. </li></ul><ul><li>Some of the most popular ones are now household brands </li></ul><ul><li>Most of you would have heard of </li></ul><ul><li>Facebook – Twitter – Linkedin </li></ul>
  7. 7. Social Media <ul><li>Some of the Social Media Communities available to businesses and consumer's. </li></ul>
  8. 8. Social Media <ul><li>Facebook is the worlds number 1 website. </li></ul><ul><li>Youtube is the worlds second largest search engine – its just about videos right? </li></ul><ul><li>Delicious is no longer a word used to describe tasty food – its also one of the worlds largest social bookmarking websites! </li></ul>
  9. 9. Video Advertising <ul><li>30 seconds of video advertising, if done correctly, is one of the most powerful advertising tools available today. </li></ul><ul><li>Some of the best adverts are sometimes the most odd. Just think of television adverts, who remembers the cadbury eyebrows advert? </li></ul>
  10. 10. Social Bookmarking <ul><li>Social bookmarks are like online testimonials that have a massively positive effect with search engines. </li></ul><ul><li>This is because search engines pay attention to human orientated content, for example in this case a person is bookmarking or saving this website because its of use to them, its interesting, entertaining and so on. </li></ul>
  11. 11. Social Bookmarking <ul><li>This aids with search engine rankings and also enables other social book markers the opportunity to look at your website. </li></ul><ul><li>Its similar to someone recommending you use a particular person/business – again just like BNI! </li></ul>
  12. 12. How to spot a referral? <ul><li>Iv just had my website built </li></ul><ul><li>My websites been the same for 5 years </li></ul><ul><li>Whats bookface? </li></ul><ul><li>I dont need to advertise </li></ul><ul><li>I never get any enquiries from my website </li></ul>
  13. 13. Ideal Client <ul><li>Is open minded </li></ul><ul><li>Has plenty of spare cash </li></ul><ul><li>Is looking for long term relationship </li></ul><ul><li>Likes cinema and occasional trips to the park </li></ul><ul><li>Enjoys listening – I talk alot! </li></ul>
  14. 14. Ideal Client <ul><li>This is very difficult to profile for my industry. </li></ul><ul><li>However, small to medium enterprises </li></ul><ul><li>With an advertising budget </li></ul><ul><li>A website </li></ul><ul><li>And no spare time would be perfect! </li></ul>
  15. 15. To Re-Cap <ul><li>The company name is Big Dot Online </li></ul><ul><li>We are based in Bridgend </li></ul><ul><li>We work over the internet </li></ul><ul><li>We use Facebook and other social media websites to drive traffic to your business </li></ul><ul><li>We pride ourselves on achieving results </li></ul>
  16. 16. Big Dot Online <ul><li>ANY QUESTIONS? </li></ul>