Ashley Furniture Marketing Show Sales in the Digital Age Miranda McCage, MediaSauce
 
A limited number of  channels
Millions   of channels
Control  what people see
Everyone  has a voice
 
 
Whether you request feedback  or not...it’s online <ul><li>69% of people have provided feedback to a brand online, either ...
Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, Apri...
The Good News  <ul><li>Consumers are more receptive and actively engaged with brands than ever before. </li></ul>
<ul><li>65% of consumers say that their digital experience either positively or negatively changed their opinion about a b...
5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul>
 
5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook  </li></ul><ul><li>Leverage Twitter to push inventory...
 
5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook  </li></ul><ul><li>Leverage Twitter to push inventory...
 
5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook  </li></ul><ul><li>Leverage Twitter to push inventory...
 
5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook  </li></ul><ul><li>Leverage Twitter to push inventory...
 
Engagement = Brand Affinity
WHAT DO YOU NEED TO DO  NOW?
Recognize the Importance of Search There are  31 BILLION  searches on Google every month.
Understanding Search Basics PAID RESULT PAID RESULT
Understanding Search Basics ORGANIC
www. yournamehere .com (www.godaddy.com to buy) Buy Your Primary Domain Name
Monitor What People Are Saying www.google.com/alerts
Monitor What People Are Saying http://search.twitter.com
Control Your Brand Presence http://knowem.com
Get Connected
connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com  OR CONNECT WITH ME ONLINE: ...
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Ashley Furniture Marketing Show

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Ashley Furniture Marketing Show

  1. 1. Ashley Furniture Marketing Show Sales in the Digital Age Miranda McCage, MediaSauce
  2. 3. A limited number of channels
  3. 4. Millions of channels
  4. 5. Control what people see
  5. 6. Everyone has a voice
  6. 9. Whether you request feedback or not...it’s online <ul><li>69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service. </li></ul>Source: FEED Digital Experience Report, Razorfish, 2009  69% 31%
  7. 10. Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009  Recommendations from people known 90%  Consumer opinions posted online 70%  Brand websites 70%  Editorial content (e.g. newspaper article) 69%  Brand sponsorships 64%  TV 62%  Newspaper 61%  Magazines 59%  Billboards / outdoor advertising 55%  Radio 55%  Emails signed up for 54%  Search engine results ads 41% 
  8. 11. The Good News <ul><li>Consumers are more receptive and actively engaged with brands than ever before. </li></ul>
  9. 12. <ul><li>65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand. </li></ul>65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009  Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
  10. 13. 5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul>
  11. 15. 5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul><ul><li>Leverage Twitter to push inventory </li></ul>
  12. 17. 5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul><ul><li>Leverage Twitter to push inventory </li></ul><ul><li>Crowd-source ideas </li></ul>
  13. 19. 5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul><ul><li>Leverage Twitter to push inventory </li></ul><ul><li>Crowd-source ideas </li></ul><ul><li>Blog to gain customer loyalty </li></ul>
  14. 21. 5 Digital Engagement Ideas <ul><li>Drive repeat visits with Facebook </li></ul><ul><li>Leverage Twitter to push inventory </li></ul><ul><li>Crowd-source ideas </li></ul><ul><li>Blog to gain customer loyalty </li></ul><ul><li>Grow your customer database and increase repeat visits with targeted emails </li></ul>
  15. 23. Engagement = Brand Affinity
  16. 24. WHAT DO YOU NEED TO DO NOW?
  17. 25. Recognize the Importance of Search There are 31 BILLION searches on Google every month.
  18. 26. Understanding Search Basics PAID RESULT PAID RESULT
  19. 27. Understanding Search Basics ORGANIC
  20. 28. www. yournamehere .com (www.godaddy.com to buy) Buy Your Primary Domain Name
  21. 29. Monitor What People Are Saying www.google.com/alerts
  22. 30. Monitor What People Are Saying http://search.twitter.com
  23. 31. Control Your Brand Presence http://knowem.com
  24. 32. Get Connected
  25. 33. connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage

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