This document discusses the vision of a semantic web where websites contain semantically correct information that can be more easily understood by machines. It provides examples of early efforts to create a semantic web using standards like RDF and OWL that failed to gain wide adoption, as well as more practical techniques now used, such as microformats. These newer approaches aim to combine content from different sources through APIs and standards like REST to enable more adaptive and personalized experiences online.

1. Transforming the
existing web into a
semantic web
web plumbing 101
by Eran Shir & Jon Aizen, Dapper

2. A decade old vision
In the future,
everyone will write
semantically correct
websites!

3. Sorry
Tim...

4. Why it
failed?

5. A change is in the air

6. Navigation
and Browsing
Meaningful
Search (?)
Combine
Content
Together
Distribution of
Widgets
Content
APIs

7. AdaptiveBlue SmartLinks

8. Intel MashMaker

9. Intel MashMaker

10. Intel MashMaker

11. Facebook Platform

12. Navigation
and Browsing
Meaningful
Search (?)
Combine
Content
Together
Distribution of
Widgets
Content
APIs

13. Practical techniques
used when creating
websites

15. “The Feed”

16. Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

17. Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

18. Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

20. http://www.flickr.com/photos/cambodia4kidsorg/260004685/

36. The
Future

37. Demo

38. Advertising in a
semantic web

41. 3. Netgrocer Dapper API
Put Ingredients in
2. API Matching Netgrocer shopping cart
1. Allrecipes Dapper API
Ingredients = “vanilla ice cream”, “milk”... 4. Dynamic Ad
Generate a fresh ad

42. Meaningful Search

43. Meaningful Search

44. Thank You!