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Transforming the
existing web into a
semantic web
web plumbing 101
by Eran Shir & Jon Aizen, Dapper
A decade old vision
   In the future,
everyone will write
semantically correct
       websites!
Sorry
Tim...
Why it
failed?
A change is in the air
Navigation
 and Browsing



   Meaningful
    Search (?)



     Combine
      Content
     Together


Distribution of
                  Widgets
       Content



          APIs
AdaptiveBlue SmartLinks
Intel MashMaker
Intel MashMaker
Intel MashMaker
Facebook Platform
Navigation
 and Browsing



   Meaningful
    Search (?)



     Combine
      Content
     Together


Distribution of
                  Widgets
       Content



          APIs
Practical techniques
used when creating
      websites
“The Feed”
Less Is More

              doesn’t work      works

      APIs        SOAP          REST

Interaction    Server-Side      AJAX

 Standards     RDF+OWL       Microformats
Less Is More

              doesn’t work      works

      APIs        SOAP          REST

Interaction    Server-Side      AJAX

 Standards     RDF+OWL       Microformats
Less Is More

              doesn’t work      works

      APIs        SOAP          REST

Interaction    Server-Side      AJAX

 Standards     RDF+OWL       Microformats
http://www.flickr.com/photos/cambodia4kidsorg/260004685/
The
Future
Demo
Advertising in a
 semantic web
3. Netgrocer Dapper API
                              Put Ingredients in
      2. API Matching         Netgrocer shopping cart


1. Allrecipes Dapper API
Ingredients = “vanilla ice cream”, “milk”...            4. Dynamic Ad
                                                        Generate a fresh ad
Meaningful Search
Meaningful Search
Thank You!

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