The document discusses blogging and provides information on what a blog is, who can blog, how to blog, and why blog. A blog is a personal website where posts are displayed in reverse chronological order. Anyone with opinions or experiences to share can blog. To blog, one must choose a blogging platform, domain name, and focus on writing quality content consistently while optimizing for search engines using basic SEO techniques like relevant words and links. Blogging allows one to share expertise, attract clients, gain recognition, and can even be monetized through ads or affiliate links. Blogging is also important for open source projects to provide updates and community.

1. Blogging
Auditorium
23rd Feb, 2014

2. Questions ?
 What is Blogging ?

Who
can blog ?
 How to blog ?

Why Blog at all?

3. What is a Blog ?

4. A Blog
 web log / journal
 your own personal website
 posts are in reverse chronological
order

5. Who can blog ?
 Those who have opinions
 Those who have experiences
 So basically, anyone.

6. How to blog ?
 What you want to write about ?

Know your audience
 Have a blog !

7. Pick any Blogging
site of your choice
Choose a good domain-name for
your blog

8. Keep in mind





Be yourself, be open
Write quality content
Be consistent
Share your blog
Know basic SEO

9. What is SEO ?
• Search Engine Optimization
• Search engines rank
websites/pages
• Higher ranking = More
relevant search result

10. For SEO
• Words matter
• Title matters
• Links to other websites matter
• Words in links
• Reputation

11. Promote your Blog
Using free online services like CoPromote.com

12. But why Blog ?
• Share opinions
• Share expertise
• Attract new clients
• Gain professional recognition

13. You can even earn
from your blog !
• channel traffic to your blog
• Place relevant ads
• Affiliate links
• Pay per click

14. Why Blogging is
needed for Open
Source ?

15. • Updates
• Upcoming projects
• Community
• Experiences of contributors

16. Mozilla Blog
•The Mozilla Blog
•Future Releases
•Privacy Blog
•About:Community
•Mozilla Labs

17. A peek at the Mozilla Blog

18. Some of sites that maintain
blogs

19. So if you look forward to being
a developer,
OR
simply want to hone your
writing skills
OR
you just want to be heard

20. The world of blogging is open
to you
Go ahead, and own it !

21. Thank You !
Ankit Goswami
IIITA FIREFOX CLUB
ankitgoswami.wordpress.com