A public relations consultant works as an intermediary between an organization and the public. They disseminate the organization's mission, policies, and goals to the public and inform the organization of public concerns. Key responsibilities include writing communications, organizing events, handling media relations, and developing promotional strategies. Public relations consultants make announcements, oversee events, and form relationships with key stakeholders to represent the organization favorably to the public.

5. EXPLANATION
A public relations consultant is a communications
specialist who works as an intermediary between
the public and an organization or business. The
organization is dependent on the public relations
consultant to effectively disseminate and
communicate its mission, policies and goals to the
public. Additionally, public relations consultants
inform a business of the public's worries and
expectations to help the business maintain a
positive relationship with the public.

6. ROLE
• Written
Communication
• Organizing Events
• Media Relations
• Develop
Promotional
Strategies

7. FUNCTION
• Make news conferences, tours, product launch parties
and speaking engagements
• Responsible for making sure all key people are in
attendance and that publicity materials are properly
produced.
• Forming relationships with various people is another
duty of public relations consultants. They are
constantly communicating with the organization's
personnel, media professionals, public interest groups
and other key people.
• write press releases about a company's issues and
events and put them into the hands of media
professionals to broadcast or publish.

9. EXPLANATION
Public relations officers use
a wide range of media to
build and sustain good
relationships between the
employing organisation
and its clients
throughplanned publicity
campaigns and PR
activities.

10. ROLE
• planning, developing and implementing PR strategies;
• researching, writing and distributing press releases to targeted
media;
• writing and editing in-house magazines, case studies, speeches,
articles and annual reports;
• preparing and supervising the production of publicity brochures,
handouts, direct mail leaflets, promotional videos, photographs,
films and multimedia programmes;
• devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open
days and press tours;
• maintaining and updating information on the organisation's
website;
• commissioning market research;
• managing the PR aspect of a potential crisis situation.

11. SKILLS
• excellent communication, interpersonal and writing
skills;
• drive, competence, flexibility and a willingness to learn;
• excellent organisational and time management skills
with the ability to multitask;
• ability to cope with pressure;
• creativity, imagination and initiative;
• good teamwork, analytical and problem-solving skills;
• business awareness and a good knowledge of current
affairs.

13. EXPLANATION
• Research is a careful and detailed study into a
specific problem, concern, or issue using the
scientific method.
• Research in PR begins with an issue that
comes from an observation to stakeholders.

14. ROLE
• conduct our campaigns with specific
purpose and targeted goals,
• operate as a part of the overall strategic
management function in an organization
• measure the effectiveness of public
relations efforts.

15. FUNCTION
• Research makes communication two-way by
collecting information from publics rather
than one-way, which is a simple
dissemination of information.
• Research makes public relations activities
strategic by ensuring that communication is
specifically targeted to publics who want,
need, or care about the information.
• Research allows us to show results, to
measure impact, and to refocus our efforts
based on those numbers.

16. PURPOSE
• Knowing your client
• Finding your market
• Choosing your media

17. THE DIFFENCE

19. EXPLANATION OF GENERALIST
Generalist refers to the
ability of a person who
understands many fields,
but the knowledge of these
areas are not too deep.

20. EXPLANATION OF SPECIALIST
Specialists are those
who have knowledge in
a particular field, but the
specialists to master a
specific field in depth.

21. BOTH RESULT
specialists and generalists are not two things
that must be opposed. Especially if we see it in
the context of the trip the winners. The main
difference between the two is the focal issue.
Specialist master in depth because they focus
study and pursue a particular field. While the
generalist divides its focus into multiple fields so
know many areas, but not as deep as the
specialists.