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Crisis communication
Public relations (PR) involves managing information between an organization and the public. PR professionals typically work for PR/marketing firms, businesses, government agencies, and nonprofits. They address concerns through publicity. Types of PR include financial, consumer, crisis communication, internal/government relations, and media relations. Crisis communication protects reputation during challenges and aims to mitigate damage through communication. When a crisis occurs, PR professionals should tell the full story fast and truthfully to regain public trust. They should prepare detailed crisis plans and response steps to control messaging.
Crisis communication
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- 2. Public relations(PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
- 3. Public relationsprofessionals typically work for PR and marketing firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.
- 4. Financial publicrelations – communicating financial results and business strategy Consumer/lifestyle public relations – gaining publicity for a particular product or service Crisis communication– responding in a crisis Internal communications– communicating within the company itself Government relations– engaging government departments to influence public policy Food-centric relations – communicating specific information centered on foods, beverages and wine. Media Relations – a public relations function that involves building and maintaining close relationships with the news media so that they can sell and promote a business.
- 5. Crisis communicationis a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here's the fundamental definition: you're trying to mitigate damage to your company's reputation by third party sources.
- 7. IF YOU AREA PR IN AN ORGANISATION LIKE- CINEMA HALL HOSPITAL INDUSTRY CORPORATE HOUSES GOVERNMENT OFFICES etc. ANY DISASTER OCCUR.WHAT SHALL WE HAVE TO FOLLOW-
- 8. TELL ITALL TELL IT FAST TELL THE TRUTH
- 9. Maintain connectivity Be readily accessible to the news media Show empathy for the people involved Streamline communication processes Maintain information security Ensure uninterrupted audit trails Support multi-channel communications Remove dependencies on paper-based processes
- 10. Two-fold: Preparation, Response To prepare: detailed Crisis Communication Plan More likely to respond quickly Take immediate steps to control message Successfully regain public’s trust Insurance policy for the long-term health of your organization
- 12. CEO Headof Public Relations Vice Presidents, Managers of key departments Safety or Security Officer Company lawyers
- 13. SUPPOSE YOU AREA PR OF A RENOWNED CINEMA HALL.SUDDENLY THERE WAS A FIRE IN WHICH 56 PEOPLE DIED.HOW WILL YOU MAINTAIN THE DAMAGE CONTROL PLAN.
- 14. Media Strategy Peopleremember what they hear first and last Designate an official spokesperson Technical experts engineer, financial expert Press releases Practice media questions, interview scenarios
- 15. Ensure safetyof all involved Internal statements to all employees Determine when to go public “Tell it all; tell it fast” Send out press release covering who, what, when, where of the crisis.
- 16. Compensate victims.Act quickly to provide restitution. Make a bold commitment to ensure errors will never happen again. Go public with self-assessment. Step back and think about your customers. Admit your mistakes right away.Answer questions before they are asked. Move On. Once resolved, let it go and move on. It’s crucial to thank and reward loyal Loyalty customers.
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