This document discusses business ethics and ethical dilemmas. It defines ethics as principles of conduct governing individuals or groups, relating to what is good or bad and moral duty. Morality refers to customs defined by a group over time. An ethical dilemma is when a decision maker must choose between options that both seem right, with no clear guidelines. Benefits of business ethics include strong teamwork, high employee motivation, easier recruitment and retention, improved society with no exploitation, total quality management, enhanced employee growth, easier change management, greater productivity, customer loyalty, increased sales and profitability, stronger public image, better reputation and brand image, reduced turnover and costs, and easier finance and product acceptance.