Institutional presentation of PR Newswire, global leader in media intelligence. Reference in distribution, monitoring, and analysis of results

1. Miracles come in moments.
Be ready and willing
Wayne Dyer
2018

2. We emerged as the first agency to create an
electronic distribution system for full press release
releases.
1954
1982
Incorporated by the London
group Limited United Business
Media - UBM
2010
In April, unification of companies:
PR Newswire and Notilog.
2007
Acquires the monitoring
company.
2011
In August PR Newswire buys
MediaB's image auditing software.
2015
In December PR Newswire is bought
by Cision, owner of the Gorkana
Group

3. Office
in 16countries
Partnership with the MAIN
NEWS AGENCIES of the world
Experience
in170countries
+ de 40 languages
We are a global leader in media intelligence services,
through content distribution and corporate news,
media monitoring, analysis and measurement of
results.

4. MONITORING
Media / Brands / Products /
Competition / Market /
Results
DISTRIBUTION
- Wired or email
- Targeted content
- Journalists
- Opinion makers
MEASUREMENT
- Reports
- Quantitative Dashboards
- Visibility Report
- ROI
ANALYZE
Data Intelligence
MEDIA INTELLIGENCE

5. Media Monitoring
Social Network Monitoring
On-line Alert
Radio andTV Monitoring
FitClipping
MONITORING

6. IMPRESS
You define important content
for your company and we search
newspapers and magazines
ON-LINE
We deliver relevant content for
your business published in news
agencies, portals, social
networks, blogs, among others
EXTRANET
Unlimited access to monitored
content for reporting and
graphing
NEWSLETTER
Personalized newsletter that
brings the main actions and
events monitored in the desired
period
PR Newswire's Media Monitoring services identify, capture and analyze the news stories about
your company, people, market, and competitors. In addition to Brazil, news coverage
encompasses the countries of Latin America. (and, on demand, the main global markets).
Media Monitoring
Mode Forms

7. Classification and
geolocation of posts
Daily newsletter with the
posts of all social media
and its links and
personalized reports
Mapping of the
repercussion of your
company, brands, actions
and competitors
100% monitoring of
what's posted 24
hours a day, 7 days a
week
Platform access for
real time query of
monitored content
Social Network Monitoring

8. Radio and TV Monitoring
Monitor the most
relevant TV and
Radio stations
Capturing regional
broadcasters
when needed
Customization of
newsletter and
shipping
periodicity
Monitoring
24 x 7
Ideal for anticipating
marketing actions,
crisis and risk
management

9. Automatic Monitoring
Our Services
QUICK IDENTIFICATION SEGMENTATION OF THE
MEDIA
AFFORDABLE PRICE DEFINED SCHEDULE OF
RECEIPT
FitClipping
It is the online clipping that eliminates random browsing, taking
only the news that interest you.

10. INSTANT NEWS ON-LINE MEDIA EDITORS SEGMENTATION AUTOMATIC ALERTS
Instant Monitoring
On-line Alert
Receive automatic emails every time a relevant news story is published about
your organization.

11. Top Cast
(Personalities, Politicians, Athletes)
Media Performance
(Sectors, segments, trades)
Image Audit
(Companies, brands, products, services)
ANALYZE

12. Media
Online and print spontaneous media content
analysis
Analysis
Qualitative and quantitative sample analysis
of brand, products, competition,
personalities
Graphics
Provides comparative view and rankings
Analytical Monitoring – Share of Voice
Image Audit
Segmentation
Audience Evolution by segment / market and
media type

13. Monitoring online
and print media
PR Newswire
Methodology that
considers audience in
the press and the
reading index of the
publications
Ranking of politicians,
athletes, executives,
actors
It is a tool for evaluation and ranking of exposure and visibility of personalities in
spontaneous media
Analytical Monitoring
Top Cast

14. Featured topics and featured
Exposure and Audience Indicators
Comparison of the main players with ranking of publications
Audience Points
Journalists specialized by segment
Analysis of promoters and detractors
Analytical Monitoring
Media Performance
Information about the sector
of your interest in the media
Tourism / Hospitality
Health / Hospitals
Technology / Telecom
Tourism / Aviation
Education
Automotive / Tires
Main sectors:

15. Online Press Release Distribution
Pronto – Distribution through Mailing
Times Square Panel
DISTRIBUTION

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Online Press Release Distribution
More than 300
partners in Latin
America

17. Distribute to the whole world
NORTH AMERICA
LATIN AMERICA
EUROPE
AFRICA
ASIA
AUSTRALIA
More than 170 countries and 40 languages

18. Online Press Release
Distribution
Automatic posting on portals, websites, blogs, and news
agencies
Editorial Service and monitoring of the disclosure
process
Translations for other languages and at no additional cost
Visibility Report with indicators and graphs of the
performance of the release (traffic, audience,
engagement)
Distribution by PR Newswire ensures better SEO results for
positioning your news
Multimedia content to increase your audience's online
engagement

19. Online platform to create and launch releases with
autonomy and agility
Contact targeting by regions, publishers and positions
Schedule the release shot with a predetermined date
and time
Inclusion of multimedia content
Pronto – Distribution through Mailing
Report with performance analysis of the release

20. Distribution
Times Square Panel
Photo + snapshot in high
resolution
Potential audience of 1.5
million people
Multiply content on
spontaneous media

21. Vintage Filing
Web Cast
Packages for Relations Investor
DISTRIBUTION
Complementary Services

22. Vintage Filing
Archiving of financial information and facts relevant to
US publicly traded companies
No emergency fee for overnight or weekends
filings
Optimization and standardization of information
in accordance with SEC compliance standards
Agility in publishing - service 24 hours a day,
7 days a week

23. Web Cast
Event streaming in audio
or video format via
streaming
Live translation into a
second language
Possibility of interacting
with the speaker
Participant registration
and report extraction
page

24. DISTRIBUTION CONFERENCE CALL WEBCAST VINTAGE
Packages for Investor Relations

25. THANK YOU