This speech was given at the eZ Conference 2011. More details : http://london2011.ez.no

1. Media audit and brand consistency - metrics and trends from magazines and newspapers all over the world Stuart Wilkinson, MD EMEA, BPA Worldwide [email_address]

6. IFABC Members Active in Top 10 GDP Countries

9. BPA Worldwide Example of an audit bureau’s development in multi-media landscape

10. BPA’s development is much like many of yours. As an industry association we reflect the trend. 1931 we were created to audit distribution of:

13. For 65 years that’s what we did!

14. We were one of the earliest IFABC members to measure websites (1996)

16. We started to join the dots: Integrated Audit (1997)

18. We introduced Magazine/Newspaper Print + Digital reporting (2001)

21. We advanced to Print / Interactive, powered by Nielsen - “An Inclusive Service” (2008)

22. LOGIN PAGE - SITECENSUS

23. SITECENSUS - CORE

24. EXECUTIVE SUMMARY - B-to-B BREAKDOWN BY CHANNEL

25. DAILY BREAKOUT – PAGE IMPRESSION

35. We re-imagined our future with Brand Audit Reporting (2010)

44. And we are moving towards: Integrated Brand Reporting (2011….2014(?))

48. Can you data prove how your multi-media brand can contribute by taking a qualified audience through a client’s marketing and sales communications programme?

52. THANK YOU [email_address]