Media Matters International was created to bridge gaps between European and Asian media by offering bespoke media monitoring services across print and online outlets in Asia and Europe, with a focus on ASEAN countries. It uses sophisticated software to analyze and synthesize various media sources, producing qualitative and quantitative data to map effectiveness and improve communication results. Media Matters delivers services including media monitoring, analysis, and market research to past clients including major corporations, governments, and non-profits.

2. About Us

3. Media Matters International was created to bridge the gap between the European and Asian media landscape. It offers a bespoke monitoring service en-
compassing major print and online media in Asia and Europe with a particular focus on ASEAN countries.
ABOUT MEDIA MATTERS
Today’s media landscape spans a vast array of media outlets and types. Information is complex and comes at a rapid pace, making it a growing challenge for
media monitoring to maintain insight and stay ahead of the playing field. In an era of globalised business ventures, monitoring firms are now tasked with collating
information from a range of languages and make it accessible to decision makers.
The difference recognising that our world is growing ever closer, Media Matters has made it its centrepiece to connect between businesses and media from
different regions. As a competitive service with advanced technology, Media Matters provides solutions tailored exactly to your needs. Our team of vigorous and
talented analysts are proficient in European and Asian languages and can easily adapt to market requirements and the client’s wishes
THE MEDIA LANDSCAPE
Using sophisticated software specifically designed for advanced media analysis, Media Matters is able to deliver high quality products by analysing and synthe-
sising the full range of media sources including print media and online media. Advanced search functions and analytical tools built into the system produce the
qualitative and quantitative data necessary to map effectiveness and improve key communication results. Additionally, our portal sends you the latest results
directly to your inbox or to your smartphone through supported apps.
TECHNOLOGY

4. Services &
Projects

5. Asia & Oceania
Australia
Cambodia
China
Indonesia
Japan
Laos
Malaysia
Myanmar
New Zealand
Vietnam
Singapore
South Korea
Philippines
Thailand
Corporate/Consultancy
Non Governmental
Government
Non Profit
Pharma/Health
Financial/Legal
Consumer
Sports
Energy
Middle East
Bahrein
Egypt
Israel
Jordan
Oman
Qatar
Saudi Arabia
Tunisia
Turkey
UAE
Europe
Austria
Belgium
Bulgaria
Denmark
France
Finland
Germany
Ireland
Italy
Luxembourg
Netherlands
Malta
Poland
Portugal
United Kingdom
Spain
COUNTRIES WHERE WE OPERATE: INDUSTRIES WE COVER:
Since 2009 Media Matters International has worked either directly or with communications and business agencies on over 30 client engagements.
Media Matters International delivers the following services:
Media Monitoring — Media Matters International provides media monitoring services for international companies and institutions.
Media Analysis — The Media Matters Portal allows users to undertake advanced media searches based on a wide range of filters—including issue-based,
time-based and personalised reputation searches.
Market Research — Using sophisticated media analytical software, Media Matters International has the ability to deliver a wide variety of industry analysis
on products, markets, companies, industries, and countries worldwide.
SERVICES

6. Clients

7. Previous client engagements include major international corporations, ministries, public relations firms, non-governmental organisations, universities,
research organisations, and global media monitoring firms. At this stage, Media Matters focuses in particular on outsourcing work from other monitoring
companies, due to our specific expertise in the ASEAN region. Beyond that, Media Matters offers concise market reports, mentions of our clients and their
rivals, advertisement analysis, and general reputation evaluations to corporations on a daily basis. For political institutions, Media Matters captures a com-
prehensive range of opinions on all currently debated topics and decisions and collects and summarises quotations of all concerned parties. MMI enhances
the work of research institutions as well as non-governmental organisations by filtering out all relevant information in a neat package. Moreover, elaborate
software allows Media Matters to draw on a large volume of data to analyse trends and progressions over a long period of time and from diverse angles.
TRACK RECORD

8. Media
Monitoring

9. Media Matters ensures its clients are always «in the know» with real-time access to summaries and translations of
prominent local publications via our Media Matters portal.
Our on-the-ground media analysts track, translate and analyze all relevant media sources, enabling our clients to
read English summaries, access full articles and filter media for relevance through an advanced search function.
Media Matters does not just provide a sophisticated news clippings search engine, we tailor it directly to your com-
pany so you are alerted specifically to the news that affects you. No more surprises, no more desperate searches
for articles — Media Matters puts you ahead of the game.
Our porthole sends you the latest articles about whatever topic you want to track directly to your smart phone
through android and Iphone apps or to your inbox — whichever way you prefer.
MEDIA MATTERS PORTAL

10. Media
Analysis

11. The Media Matters Portal allows users to undertake advanced media searches based on a wide range of filters —
including issue-based, time-based and personalized reputation searches.
With the click of a button, the Media Matters Analytic Toolbox allows users to transform the search results into
informative pie charts and graphs. These can be easily exported into reports and presentations.
The Media Matters Analytical Toolbox helps to measure the effectiveness of your communication (PR) strategy
and develop creative solutions to optimize the reach of your message.
ANALYTICAL TOOLBOX

12. Market
Research

13. Using sophisticated media analytical software, Media Matters International has the ability to deliver a wide variety of industry analysis on products, markets,
companies, industries, and countries worldwide.
Media Matters International analyzes advertising communications from around the world to provide clients with the information they require to react to the ac-
tivity of its competitors, and help them to develop successful communication strategies.
We deliver valuable insight about the marketing efforts of of your competitors. Our reports provide your company with the information you need, including who
is advertising, where they are advertising, who and what they target, and how much they spend on their marketing efforts.
ADVERTISEMENT RESEARCH
STRATEGIC INSIGHTS
COMPETITOR INTELLIGENCE REPORTS

14. Reputation
Analysis

15. The diversity and scope of social media has presented new and exciting opportunities to enhance the reputa-
tion of your Organisation. It also presents corresponding risks. Since there are minimal restrictions on material
that can be published online, Online Reputation Management (ORM) is now more critical than ever. There
are over 100 free tools to measure reputation. However, no one tool is capable of giving an accurate picture
of your Organisation’s Internet presence. Our unique combination of measuring methods and sector analysis,
specifically tailored to your business, can capture exactly where your Organisation sits on the world wide web.
Our reputation mapping offers you the ability to deepen your understanding of your Organisations presence
on the web and importantly, how to harness social media to optimize brand value.
REPUTATION MEASUREMENT

16. MEDIA MATTERS INTERNATIONAL Ltd.
2310 Dominion Centre, 43-59 Queen’s Road East, Hong Kong
HK: +852 8199 9084
KH: +855 957 35 054
NL: +316 2911 0562
info@mediamatters.asia
www.mediamatters.asia