SlideShare a Scribd company logo
Guaranteed placement
1
results...
...for your content.
2
Our writing enables our guaranteed results
Best-of-class writing
AP style - Our traditional features are written in accordance with the Associated Press stylebook which is valued by
editors everywhere.
Best practices for social media - Our writers and editors are certified by SEMPO, Search Engine Marketing Professionals
Organization. They are educated and experienced at writing your story to optimize its effectiveness in social media
and online.
Blog authorship - The pros at NewsUSA will make you look heroic with loads of fresh prose for your blog.
Experience
Some things you don't learn at school. NewsUSA writers are adept at crafting your story into our proven
feature style to maximize placement results and public interest.
Our Editorial staff is experienced at finding just the right story angle that accommodates a call to action
in an effective way. This takes the repeated practice of writing thousands and thousands of stories with
good results.
We are savvy about balancing the presentation of brand information into the flow of a compelling
story.
Photo selection is included at no additional charge.
Listening and consulting
Nobody knows your material better than you. Nobody knows how to write about it better
than we do. Listening and talking back and forth makes the best of that collaboration.
33
Our distribution achieves guaranteed results
over a broad range of media.
NewsUSA distribution is built upon trusted relationships of 25 years:
Our website is tailored to efficient use by editors tastes.
Thousands subscribe to our weekly e-mail.
Our print edition is distributed to thousands of editors Nationwide.
Content presented on Facebook for the social savvy.
All traditional features are carried by the AP Wire.
Our Media Relations staff maintains relationships with publishers by phone and e-mail.
Outreach to more that 2,000 media group contacts for internet placements.
Radio distribution is blanketed to a network of thousands of stations.
Syndication to social media domains that has both automated and manual elements.
We pioneered Social Syndication for features that are social media friendly.
4
Proof of results guaranteed by our proprietary
tracking and reporting tools.
int distribution is built upon trusted relationships of 25 years:
We provide:
Powerful tracking for print, radio and digital media.
Detailed placement reporting, including PDFs and links.
Extensive and exacting metrics on our reports including reach
(readership, listeners, unique monthly visitors), ad
equivalency values, Page Rank and any votes, shares, tweets,
retweets, comments...
User-friendly results on password-coded websites.
Easily exportable reports of all results.
5
NewsUSA Traditional
Using AP style guidelines, NewsUSA feature stories are engaging and
informative – perfect for newspapers that seek attractive stories to invite
readers’ attention.
NewsUSA writers are SEMPO-certified and committed to SEO excellence.
As a result of the high-quality writing and extensive distribution techniques,
NewsUSA print stories often see a higher number of overall and Top-100
placements.
NewsUSA works with clients on a variety of subject matter, including Arts and
Entertainment, Automotive, Bridal, Business, Careers, Education, Environment,
Family, Fashion, Food, Health, Holidays, Home, Human Interest, Money and
Finance, Parenting, Pets, Real Estate, Technology, Tips and How To and Travel.
66
AP Wire
NewsUSA recently entered into a distribution
agreement with The Associated Press that will
transmit NewsUSA content through the AP
Wire. AP’s content distribution service transmits
copy directly into the editorial production
system of its member newspapers.
Included in the new distribution agreement are
more than 1,300 AP newspaper outlets in the U.S.
This gives NewsUSA a unique distribution channel
in addition to its already extensive network of
outreach to newspaper editors and webmasters.
7
Valuable placements in Top 100s and Community newspapers...
8
NewsUSA Traditional
We achieve placement on top media websites.
Our dynamic placements put your stories in front of tens of millions of unique
monthly visitors whether they are at home, at work, or
on their mobile devices.
NewsUSA guarantees the reach of each feature on
digital news sites. A screenshot is provided as proof of
placement. Metrics such as reach, as measured in unique
monthly visitors (UMV), ad equivalency value, Pagerank,
any comments are reported.
Examples of placement in powerful webstes are
highlighted on the next page.
web
9
Find US Here!
1010
NewsUSA Radio
int distribution is built upon trusted relationships of 25 years:
The guaranteed results of Audio News Releases (ANRs)
are an excellent way to increase the impact of traditional
features.
NewsUSA Radio provides great outreach to drivers and
multi-taskers.
We provide two 30-second and one 60-second scripts for
individual stations.
A recorded MP3 version is provided for networks.
Guaranteed: 600+ station airings.
We provide detailed reporting of results.
radio
11
Radio Results: Find US Here
12
Social Syndication
Want to reach a broader audience across the web?
NewsUSA’s Social Syndication is the answer.
With Social Syndication, your brand’s
message, product, or website is composed
into a compelling story by socially savvy,
SEMPO-certified writers.
The content is then
syndicated via the Social
Syndication process
to reach media
influencers and
end users.
A comprehensive,
attractive report is
then generated detailing
success metrics including
screenshots, UMV, AEV, PageRank, tweets, likes,
shares, and comments.
13
Social Syndication: Find US Here
14
TrackIt
Find and track more content on the web than ever before.
NewsUSA’s TrackIt tool minimizes time and effort used for online media monitoring by
tracking your press releases, articles, features, blog posts, Whitepapers or anything else your
company or agency may publish to the web.
Unlike other web tracking
tools, TrackIt doesn’t rely on
keyword-based search
coding. Instead, TrackIt
ingests the whole piece of
content and then searches
the web for duplication –
in all or just a part.
15
AnalyzeIt
There’s few things worse in the marketing world than a poorly planned and functioning
website.
To help keep your website running as efficiently as possible, NewsUSA offers a
comprehensive SEO audit of your website. Technical team members will deliver the best
practices technical assessment for project task management and execution associated with
the recommendation set forth in a technical audit.
FixIt
FixIt is takes action upon the technical
recommendations of the SEO audit.
Our task management agenda is
coordinated with your technical
mangement personnel.
1616
BlogIt
In today’s digital age, blogs are vital
to promote branding and marketing.
NewsUSA has launched an
all-inclusive blog package called
BlogIt. From setup, to maintenance,
to security, NewsUSA takes care of
everything. The BlogIt suite includes the following:
• BlogIt Startup – Includes blog setup, blog installation, blog optimization and blog/
RSS feed submissions.
• BlogIt Post – Includes writing of one or more blog entries per week in an optimized
fashion.
• BlogIt Protect – Includes maintenance and updating of all blog software and plug-ins
as well as backup of database and core files. Also includes crucial security measures.
1717
Protect
Start Up
Post
Traditional
Features
18
OptimizeIt
NewsUSA offers a grouping of all digital offerings:
• At least one social syndication story per month
• One BlogIt post per week
• One BlogIt Startup
• All BlogIt Protect Services
• AnalyzeIt services
19
Our clients say these put us above the rest
AP Style Writing Social Syndication
Guaranteed Print Placements
SEMPO Certified Writers
25 Years in business with same
ownership and management
Guaranteed social media reach
Associated Press distribution
OptimizeIt suite
Tracking tool which is context-based
Guaranteed radio play
Fresh blog content by
experienced writers
Consultative editorial
approach
Guaranteed web news reach
Top 100 newspaper
print results
21
/2 decades of trusted original
content for 4,000+ newspapers
2020
Testimonials
Oh my gosh... thank you for getting this together for us on a holiday! Your team is really great... We are thrilled to be
working with you again.
The Stephenson Group
WOW!!!
You guys have done it! Below is a partial list of news outlets that have picked up the ...piece, I got tired of cutting and
pasting!!!
Wonderful, wonderful, wonderful... to have them picked up on such a large scale is a game changer.
Many congratulations to ...you. Rest assured I will be sharing this with our Board and others.
Medizone International
NewsUSA makes distribution easy... clients want more ink and pared-back papers want more items.
Wall Street Journal
The numbers clearly show that NewsUSA has enabled us to reach sizeable audiences we’ve not reached before... not only
through newspaper placements, but also through the internet.
National Endowment for the Humanities
2121
Testimonials
NewsUSA helps us get out our message without being filtered by the press which often takes a negative slant to stories.
NASDAQ
NewsUSA makes distribution easy…clients want more ink and pared-back papers want more items. Wall Street Journal
Oh my gosh…thank you for getting this together on a holiday! Your team is really great… We are thrilled to be working with you again.
The Stephenson Group
Coming from the Newspaper Advertising Bureau and Public Relations Society of America, I know the value of NewsUSA as a tool to get more placements in daily newspapers. I used NewsUSA
for PRSA and recommend them.
PRSA, former Chief Operating Officer
The numbers clearly show that NewsUSA has enabled us to reach sizable audiences we’ve not reached before… not only through newspaper placements but also through the internet.
National Endowment for the Humanities
We were more pleased with your service than any other service we’ve used.
Vespa Laboratories
NewsUSA…generates measurable sales…over $500,000 worth of new business tracked by an 800 number specifically assigned to your stories…which only cost (less than $8,000)
Innovative Formulations
Thank you, thank you, thank you! I will credit your company as the service that delivered in a time of need.
Edelman
As soon as we had come into the office Monday morning, the phone began to ring…and they continued for three solid days…just from the first appearance (of our story).
The Quigley Corporation
WOW!!!
You guys have done it! Below is a partial list of news outlets that have picked up the …piece, I got tired of cutting and pasting!!! Wonderful, wonderful, wonderful…to have this picked up on
such a large scale is a game changer.
Many congratulations to…you. Rest assured I will be sharing this with our Board and others.
Medizone International
2841 Hartland Rd, Ste 301
Falls Church, VA 22043
800.355.9500
newsusa.com
Contact us

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SalesDeck2012

  • 2. 2 Our writing enables our guaranteed results Best-of-class writing AP style - Our traditional features are written in accordance with the Associated Press stylebook which is valued by editors everywhere. Best practices for social media - Our writers and editors are certified by SEMPO, Search Engine Marketing Professionals Organization. They are educated and experienced at writing your story to optimize its effectiveness in social media and online. Blog authorship - The pros at NewsUSA will make you look heroic with loads of fresh prose for your blog. Experience Some things you don't learn at school. NewsUSA writers are adept at crafting your story into our proven feature style to maximize placement results and public interest. Our Editorial staff is experienced at finding just the right story angle that accommodates a call to action in an effective way. This takes the repeated practice of writing thousands and thousands of stories with good results. We are savvy about balancing the presentation of brand information into the flow of a compelling story. Photo selection is included at no additional charge. Listening and consulting Nobody knows your material better than you. Nobody knows how to write about it better than we do. Listening and talking back and forth makes the best of that collaboration.
  • 3. 33 Our distribution achieves guaranteed results over a broad range of media. NewsUSA distribution is built upon trusted relationships of 25 years: Our website is tailored to efficient use by editors tastes. Thousands subscribe to our weekly e-mail. Our print edition is distributed to thousands of editors Nationwide. Content presented on Facebook for the social savvy. All traditional features are carried by the AP Wire. Our Media Relations staff maintains relationships with publishers by phone and e-mail. Outreach to more that 2,000 media group contacts for internet placements. Radio distribution is blanketed to a network of thousands of stations. Syndication to social media domains that has both automated and manual elements. We pioneered Social Syndication for features that are social media friendly.
  • 4. 4 Proof of results guaranteed by our proprietary tracking and reporting tools. int distribution is built upon trusted relationships of 25 years: We provide: Powerful tracking for print, radio and digital media. Detailed placement reporting, including PDFs and links. Extensive and exacting metrics on our reports including reach (readership, listeners, unique monthly visitors), ad equivalency values, Page Rank and any votes, shares, tweets, retweets, comments... User-friendly results on password-coded websites. Easily exportable reports of all results.
  • 5. 5 NewsUSA Traditional Using AP style guidelines, NewsUSA feature stories are engaging and informative – perfect for newspapers that seek attractive stories to invite readers’ attention. NewsUSA writers are SEMPO-certified and committed to SEO excellence. As a result of the high-quality writing and extensive distribution techniques, NewsUSA print stories often see a higher number of overall and Top-100 placements. NewsUSA works with clients on a variety of subject matter, including Arts and Entertainment, Automotive, Bridal, Business, Careers, Education, Environment, Family, Fashion, Food, Health, Holidays, Home, Human Interest, Money and Finance, Parenting, Pets, Real Estate, Technology, Tips and How To and Travel.
  • 6. 66 AP Wire NewsUSA recently entered into a distribution agreement with The Associated Press that will transmit NewsUSA content through the AP Wire. AP’s content distribution service transmits copy directly into the editorial production system of its member newspapers. Included in the new distribution agreement are more than 1,300 AP newspaper outlets in the U.S. This gives NewsUSA a unique distribution channel in addition to its already extensive network of outreach to newspaper editors and webmasters.
  • 7. 7 Valuable placements in Top 100s and Community newspapers...
  • 8. 8 NewsUSA Traditional We achieve placement on top media websites. Our dynamic placements put your stories in front of tens of millions of unique monthly visitors whether they are at home, at work, or on their mobile devices. NewsUSA guarantees the reach of each feature on digital news sites. A screenshot is provided as proof of placement. Metrics such as reach, as measured in unique monthly visitors (UMV), ad equivalency value, Pagerank, any comments are reported. Examples of placement in powerful webstes are highlighted on the next page. web
  • 10. 1010 NewsUSA Radio int distribution is built upon trusted relationships of 25 years: The guaranteed results of Audio News Releases (ANRs) are an excellent way to increase the impact of traditional features. NewsUSA Radio provides great outreach to drivers and multi-taskers. We provide two 30-second and one 60-second scripts for individual stations. A recorded MP3 version is provided for networks. Guaranteed: 600+ station airings. We provide detailed reporting of results. radio
  • 12. 12 Social Syndication Want to reach a broader audience across the web? NewsUSA’s Social Syndication is the answer. With Social Syndication, your brand’s message, product, or website is composed into a compelling story by socially savvy, SEMPO-certified writers. The content is then syndicated via the Social Syndication process to reach media influencers and end users. A comprehensive, attractive report is then generated detailing success metrics including screenshots, UMV, AEV, PageRank, tweets, likes, shares, and comments.
  • 14. 14 TrackIt Find and track more content on the web than ever before. NewsUSA’s TrackIt tool minimizes time and effort used for online media monitoring by tracking your press releases, articles, features, blog posts, Whitepapers or anything else your company or agency may publish to the web. Unlike other web tracking tools, TrackIt doesn’t rely on keyword-based search coding. Instead, TrackIt ingests the whole piece of content and then searches the web for duplication – in all or just a part.
  • 15. 15 AnalyzeIt There’s few things worse in the marketing world than a poorly planned and functioning website. To help keep your website running as efficiently as possible, NewsUSA offers a comprehensive SEO audit of your website. Technical team members will deliver the best practices technical assessment for project task management and execution associated with the recommendation set forth in a technical audit. FixIt FixIt is takes action upon the technical recommendations of the SEO audit. Our task management agenda is coordinated with your technical mangement personnel.
  • 16. 1616 BlogIt In today’s digital age, blogs are vital to promote branding and marketing. NewsUSA has launched an all-inclusive blog package called BlogIt. From setup, to maintenance, to security, NewsUSA takes care of everything. The BlogIt suite includes the following: • BlogIt Startup – Includes blog setup, blog installation, blog optimization and blog/ RSS feed submissions. • BlogIt Post – Includes writing of one or more blog entries per week in an optimized fashion. • BlogIt Protect – Includes maintenance and updating of all blog software and plug-ins as well as backup of database and core files. Also includes crucial security measures.
  • 18. 18 OptimizeIt NewsUSA offers a grouping of all digital offerings: • At least one social syndication story per month • One BlogIt post per week • One BlogIt Startup • All BlogIt Protect Services • AnalyzeIt services
  • 19. 19 Our clients say these put us above the rest AP Style Writing Social Syndication Guaranteed Print Placements SEMPO Certified Writers 25 Years in business with same ownership and management Guaranteed social media reach Associated Press distribution OptimizeIt suite Tracking tool which is context-based Guaranteed radio play Fresh blog content by experienced writers Consultative editorial approach Guaranteed web news reach Top 100 newspaper print results 21 /2 decades of trusted original content for 4,000+ newspapers
  • 20. 2020 Testimonials Oh my gosh... thank you for getting this together for us on a holiday! Your team is really great... We are thrilled to be working with you again. The Stephenson Group WOW!!! You guys have done it! Below is a partial list of news outlets that have picked up the ...piece, I got tired of cutting and pasting!!! Wonderful, wonderful, wonderful... to have them picked up on such a large scale is a game changer. Many congratulations to ...you. Rest assured I will be sharing this with our Board and others. Medizone International NewsUSA makes distribution easy... clients want more ink and pared-back papers want more items. Wall Street Journal The numbers clearly show that NewsUSA has enabled us to reach sizeable audiences we’ve not reached before... not only through newspaper placements, but also through the internet. National Endowment for the Humanities
  • 21. 2121 Testimonials NewsUSA helps us get out our message without being filtered by the press which often takes a negative slant to stories. NASDAQ NewsUSA makes distribution easy…clients want more ink and pared-back papers want more items. Wall Street Journal Oh my gosh…thank you for getting this together on a holiday! Your team is really great… We are thrilled to be working with you again. The Stephenson Group Coming from the Newspaper Advertising Bureau and Public Relations Society of America, I know the value of NewsUSA as a tool to get more placements in daily newspapers. I used NewsUSA for PRSA and recommend them. PRSA, former Chief Operating Officer The numbers clearly show that NewsUSA has enabled us to reach sizable audiences we’ve not reached before… not only through newspaper placements but also through the internet. National Endowment for the Humanities We were more pleased with your service than any other service we’ve used. Vespa Laboratories NewsUSA…generates measurable sales…over $500,000 worth of new business tracked by an 800 number specifically assigned to your stories…which only cost (less than $8,000) Innovative Formulations Thank you, thank you, thank you! I will credit your company as the service that delivered in a time of need. Edelman As soon as we had come into the office Monday morning, the phone began to ring…and they continued for three solid days…just from the first appearance (of our story). The Quigley Corporation WOW!!! You guys have done it! Below is a partial list of news outlets that have picked up the …piece, I got tired of cutting and pasting!!! Wonderful, wonderful, wonderful…to have this picked up on such a large scale is a game changer. Many congratulations to…you. Rest assured I will be sharing this with our Board and others. Medizone International
  • 22. 2841 Hartland Rd, Ste 301 Falls Church, VA 22043 800.355.9500 newsusa.com Contact us