Pr in coca cola
•Download as PPTX, PDF•
0 likes•767 views
The document discusses Public Relations activities at Coca-Cola. It provides an introduction to the company and outlines various departments. It then discusses Coca-Cola's strong internal PR, use of attractive PR stunts, and mastery of heritage marketing. The document also summarizes recent PR initiatives including responses to social issues and environmental partnerships. It examines past controversies involving products, the environment, and marketing and how Coca-Cola addressed these issues through its PR strategy.
Report
Share
Report
Share
Recommended
Marketing plan
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Presentation on cocacola
Presentation submitted to the course coordinator as a part of the partial fulfilment of the course (Principles of Marketing).
Coca-Cola Presentation,
This management presentation summarizes key information about Coca-Cola including their organizational culture, values, mission, vision, strategies, structure, stakeholders, and SWOT analysis. It discusses Coca-Cola's goal to reduce water usage while growing business, their social responsibility initiatives like electric trucks, and their focus on ethics, diversity, and work-life balance for employees. The presentation provides an overview of Coca-Cola for management.
Coca cola 4 p s
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
Coca cola
This document provides information about Coca-Cola's operations and marketing strategies in Pakistan. It discusses Coca-Cola's history in Pakistan dating back to 1953. It outlines some of Coca-Cola's major brands available in Pakistan such as Coca-Cola, Fanta, and Sprite. It also discusses Coca-Cola's bottling operations through 12 bottling plants across Pakistan. Coca-Cola employs over 1,800 people in Pakistan and has invested more than $130 million. The document also summarizes some of Coca-Cola's community involvement and sponsorships in Pakistan as well as uncontrollable factors they consider for international marketing.
Case Study on Coca Cola Company
Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. Coca-Cola uses a multisegment targeting strategy to market its products to different groups based on demographic, geographic, psychographic, and other criteria. This allows it to tailor its products and marketing to various customer segments worldwide.
Wac
The document is a case analysis report for Big Boom Beverages regarding their caffeinated alcoholic beverage "Totaled". It summarizes that BBB is facing potential regulatory action from the FDA due to health issues linked to underage binge drinking of Totaled. The report evaluates alternatives for BBB, concluding they should acknowledge mistakes, educate consumers, and work with the FDA to address issues rather than ignore warnings. Implementing robust awareness campaigns on platforms like Facebook and working with retailers is recommended to improve compliance with responsible drinking guidelines. A contingency plan is also advised in case the situation worsens.
Recommended
Marketing plan
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Presentation on cocacola
Presentation submitted to the course coordinator as a part of the partial fulfilment of the course (Principles of Marketing).
Coca-Cola Presentation,
This management presentation summarizes key information about Coca-Cola including their organizational culture, values, mission, vision, strategies, structure, stakeholders, and SWOT analysis. It discusses Coca-Cola's goal to reduce water usage while growing business, their social responsibility initiatives like electric trucks, and their focus on ethics, diversity, and work-life balance for employees. The presentation provides an overview of Coca-Cola for management.
Coca cola 4 p s
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
Coca cola
This document provides information about Coca-Cola's operations and marketing strategies in Pakistan. It discusses Coca-Cola's history in Pakistan dating back to 1953. It outlines some of Coca-Cola's major brands available in Pakistan such as Coca-Cola, Fanta, and Sprite. It also discusses Coca-Cola's bottling operations through 12 bottling plants across Pakistan. Coca-Cola employs over 1,800 people in Pakistan and has invested more than $130 million. The document also summarizes some of Coca-Cola's community involvement and sponsorships in Pakistan as well as uncontrollable factors they consider for international marketing.
Case Study on Coca Cola Company
Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. Coca-Cola uses a multisegment targeting strategy to market its products to different groups based on demographic, geographic, psychographic, and other criteria. This allows it to tailor its products and marketing to various customer segments worldwide.
Wac
The document is a case analysis report for Big Boom Beverages regarding their caffeinated alcoholic beverage "Totaled". It summarizes that BBB is facing potential regulatory action from the FDA due to health issues linked to underage binge drinking of Totaled. The report evaluates alternatives for BBB, concluding they should acknowledge mistakes, educate consumers, and work with the FDA to address issues rather than ignore warnings. Implementing robust awareness campaigns on platforms like Facebook and working with retailers is recommended to improve compliance with responsible drinking guidelines. A contingency plan is also advised in case the situation worsens.
Coca cola project
The document provides an overview of a project on the Coca-Cola Company, including an introduction, vision, mission, core values, and product line. It also includes analyses using the BCG matrix, Ansoff matrix, PESTLE analysis, segmentation, targeting, positioning, and the 4Ps of marketing. The project was submitted by a student to their professor and provides a comprehensive analysis of Coca-Cola's business and marketing strategies.
Marketing strategy of Coca-Cola
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
Pepsi V/S Coke
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Marketing strategies of coca cola company
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
Coke life Case Study
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
PESTEL ON COCA COLA
Coca-Cola entered the Chinese market in the 1920s and established several bottling plants before withdrawing in 1949. In 1978, China adopted an open door policy and Coca-Cola re-entered China in 1979, first using a franchise model and later transitioning to joint ventures. Coca-Cola has since grown its operations and market share in China through strategic marketing, product innovation, and adapting to Chinese culture and consumer preferences. However, the company also faces challenges from regulations, competition, and changing consumer trends in China.
report-on-coca-cola
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
PepsiCo & Coke Comparative Study
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
Coca cola
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Cola Wars
This document analyzes the competition between Coca-Cola and Pepsi using various frameworks including Porter's Five Forces, PEST analysis, and the resource-based view. It finds that Coca-Cola and Pepsi dominate the soft drink oligopoly through brand loyalty and large marketing budgets that create barriers to entry. While demand is slowing domestically, growth opportunities exist in international markets like China. Both companies operate in fast economic times and imitate each other's strategies, though their secret cola formulas and brand images remain rare and valuable resources.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Leadership style of Coca Cola Company
Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.
Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Coca cola marketing Strategies in India
this was among my best presentations during my MBA,
Coca Cola Marketing strategies in the world and in India
Coca Cola Brand Positioning and Differentiation
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Sales and distribution management at coca cola
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Coca Cola Marketing Plan
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Coca Cola Presentation[1]
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca cola’s mission
Coca-Cola's mission is to refresh the world by developing superior carbonated and non-carbonated beverages that create value for the company, bottling partners, and customers. Their vision includes achieving sustainable growth through profit maximization, inspiring employees, anticipating consumer desires with their beverage portfolio, nurturing partnerships, and being a responsible global citizen. Their key objectives are maximizing long-term shareholder value through cash flow and ensuring strong and efficient production, distribution, and marketing systems.
Marketing strategy of coca cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
Coca cola
The document summarizes information about the Coca-Cola company, including:
- Coca-Cola was established in 1886 by John Pemberton in Atlanta, Georgia and introduced on May 8, 1886.
- It is now the largest beverage company in the world and manufactures a variety of non-alcoholic drinks including Coca-Cola, Diet Coke, and other citrus beverages.
- The company faced a crisis in India in the late 2000s/early 2010s when it was accused of polluting the environment and using toxic pesticides, which led to a 30-40% reduction in sales in the country.
More Related Content
What's hot
Coca cola project
The document provides an overview of a project on the Coca-Cola Company, including an introduction, vision, mission, core values, and product line. It also includes analyses using the BCG matrix, Ansoff matrix, PESTLE analysis, segmentation, targeting, positioning, and the 4Ps of marketing. The project was submitted by a student to their professor and provides a comprehensive analysis of Coca-Cola's business and marketing strategies.
Marketing strategy of Coca-Cola
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
Pepsi V/S Coke
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Marketing strategies of coca cola company
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
Coke life Case Study
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
PESTEL ON COCA COLA
Coca-Cola entered the Chinese market in the 1920s and established several bottling plants before withdrawing in 1949. In 1978, China adopted an open door policy and Coca-Cola re-entered China in 1979, first using a franchise model and later transitioning to joint ventures. Coca-Cola has since grown its operations and market share in China through strategic marketing, product innovation, and adapting to Chinese culture and consumer preferences. However, the company also faces challenges from regulations, competition, and changing consumer trends in China.
report-on-coca-cola
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
PepsiCo & Coke Comparative Study
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
Coca cola
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Cola Wars
This document analyzes the competition between Coca-Cola and Pepsi using various frameworks including Porter's Five Forces, PEST analysis, and the resource-based view. It finds that Coca-Cola and Pepsi dominate the soft drink oligopoly through brand loyalty and large marketing budgets that create barriers to entry. While demand is slowing domestically, growth opportunities exist in international markets like China. Both companies operate in fast economic times and imitate each other's strategies, though their secret cola formulas and brand images remain rare and valuable resources.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Leadership style of Coca Cola Company
Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.
Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Coca cola marketing Strategies in India
this was among my best presentations during my MBA,
Coca Cola Marketing strategies in the world and in India
Coca Cola Brand Positioning and Differentiation
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Sales and distribution management at coca cola
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Coca Cola Marketing Plan
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Coca Cola Presentation[1]
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Coca cola’s mission
Coca-Cola's mission is to refresh the world by developing superior carbonated and non-carbonated beverages that create value for the company, bottling partners, and customers. Their vision includes achieving sustainable growth through profit maximization, inspiring employees, anticipating consumer desires with their beverage portfolio, nurturing partnerships, and being a responsible global citizen. Their key objectives are maximizing long-term shareholder value through cash flow and ensuring strong and efficient production, distribution, and marketing systems.
What's hot (20)
Similar to Pr in coca cola
Marketing strategy of coca cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
Coca cola
The document summarizes information about the Coca-Cola company, including:
- Coca-Cola was established in 1886 by John Pemberton in Atlanta, Georgia and introduced on May 8, 1886.
- It is now the largest beverage company in the world and manufactures a variety of non-alcoholic drinks including Coca-Cola, Diet Coke, and other citrus beverages.
- The company faced a crisis in India in the late 2000s/early 2010s when it was accused of polluting the environment and using toxic pesticides, which led to a 30-40% reduction in sales in the country.
Company Facts of Coca-cola
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
Company of Coca-cola
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
project of hindustan coca cola beverages pvt. ltd copy
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
Coco cola
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
coca cola
This document summarizes the history and operations of Coca-Cola Company. It discusses how the company was founded in 1892 and is now the world's largest beverage company, dominating 48% of the global market share. The document then outlines some of Coca-Cola's challenges over time, including issues related to water scarcity, competition, and allegations of pollution. It also discusses specific problems Coca-Cola has faced in different countries and regions, as well as initiatives like developing ocean plastic bottles to address waste. In conclusion, the document recommends that Coca-Cola expand its product lines, improve product quality, use better preservatives, and enhance bottle quality.
COCA COLA COMPANY
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca cola in india
The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. It owns brands such as Coca-Cola, invented in 1886, and has a global franchised distribution system. In India, Coca-Cola faced a pesticide controversy in 2003 that hurt sales and its public image. To rebuild trust, Coca-Cola reduced drink prices and introduced smaller sizes. It has sponsored many sports events and TV shows worldwide to boost brand awareness. Through taglines like "Thanda Matlab Coca-Cola", Coca-Cola's advertising in India focuses on differentiation and creating an emotional appeal.
FInal.pptx
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
coca cola
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
Case Study.pdf
The Coca-Cola Company produced and manufactured a carbonated soft drink as a regular beverage namely Coca-Cola or Coke. It was invented by John Stith Pemberton in Atlanta, Georgia in the late 19th century. The beverage was originally marketed as an abstention drink planned to be as a patent medicine.
Assignment
The document discusses the evolution and branding strategies of Coca-Cola over the years. It provides details on Coca-Cola's advertising approaches since its founding in 1886, including its use of calendars, signs, and celebrity endorsements. The document also describes changes to Coca-Cola's packaging over time, from its initial fountain drinks to various bottle and can sizes. Coca-Cola's iconic logo is discussed, created in 1886 and tweaked over the decades. The document advocates for Coca-Cola to continue evolving its product and marketing to meet changing consumer needs and preferences.
Coca-Cola Wars
Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.
Poject on coco cola company
The document appears to be a student project report on the Coca-Cola Company submitted for a Masters degree. It includes sections on the history of Coca-Cola dating back to its founding in 1886, the company's global marketing strategy and competitive advantages, SWOT and other strategic analyses, and references. The report was submitted by Shreeraj Hariharan to the University of Mumbai under the guidance of Professor Sagar Asrani in partial fulfillment of an M.Com degree.
Coke Report Internship
The document provides details about Coca-Cola's operations in India. It discusses Coca-Cola leaving India in 1977 due to foreign ownership regulations, before returning in 1993 and acquiring leading Indian brands like Thums Up. It details Coca-Cola's investments and operations in India since returning, including building production facilities and investing over $1 billion. It also notes that Coca-Cola indirectly employs over 125,000 people in India through its supply and distribution system.
Coca Col Case Study Of Coca-Cola
Coca Cola faced a crisis in 2003 when an environmental group accused them of selling drinks with toxic pesticide residues above global standards in India. This led the Indian government to ban Coke and Pepsi products temporarily. Coca Cola's stock price dropped as a result. The company responded by claiming the reports were invalid and conducting independent tests that found no detectable pesticide residues. However, the situation still posed a threat to Coca Cola's standing in India.
Coca-Cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Coca cola
This document provides an overview of Coca-Cola and its operations in India. It discusses Coca-Cola's background in India, including leaving in 1977 and returning in 1993. It also outlines some of the key issues Coca-Cola faced penetrating the rural Indian market, and the strategies it employed to address issues like availability, affordability, awareness, and acceptability of its products. Specifically, it discusses the successful "Thanda Matlab Coca-Cola" campaign that helped position Coke as a thirst quencher in India.
Marketingplan
This marketing plan document outlines Coca-Cola's strategy for marketing a new innovative beverage packaging in 2015. It provides background on Coca-Cola as the largest manufacturer and marketer of non-alcoholic beverages worldwide. It then performs a SWOT analysis, identifying strengths such as brand recognition, weaknesses such as health concerns, opportunities such as new product introductions, and threats such as substitutes and changing consumer preferences. It also analyzes the political, economic, social and technological factors impacting Coca-Cola through a PEST analysis. The overall purpose is to develop a plan to market a new concept for beverage packaging that will help Coca-Cola continue growing its brand in the future.
Similar to Pr in coca cola (20)
project of hindustan coca cola beverages pvt. ltd copy
project of hindustan coca cola beverages pvt. ltd copy
Recently uploaded
Economic trends from a business point of view (May 2024)
Economic trends from a business point of view (May 2024)Інститут економічних досліджень та політичних консультацій
“Amidst Tempered Optimism” Main economic trends in May 2024 based on the results of the New Monthly Enterprises Survey, #NRES
On 12 June 2024 the Institute for Economic Research and Policy Consulting (IER) held an online event “Economic Trends from a Business Perspective (May 2024)”.
During the event, the results of the 25-th monthly survey of business executives “Ukrainian Business during the war”, which was conducted in May 2024, were presented.
The field stage of the 25-th wave lasted from May 20 to May 31, 2024. In May, 532 companies were surveyed.
The enterprise managers compared the work results in May 2024 with April, assessed the indicators at the time of the survey (May 2024), and gave forecasts for the next two, three, or six months, depending on the question. In certain issues (where indicated), the work results were compared with the pre-war period (before February 24, 2022).
✅ More survey results in the presentation.
✅ Video presentation: https://youtu.be/4ZvsSKd1MzE
快速办理(RWTH毕业证书)德国亚琛工业大学毕业证录取通知书一模一样
原件一模一样【微信：bwp0011】《(RWTH毕业证书)德国亚琛工业大学毕业证》【微信：bwp0011】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问微bwp0011
【主营项目】
一.毕业证【微bwp0011】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微bwp0011】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Tdasx: Interpreting the 2024 Cryptocurrency Market Funding Trends and Technol...
Tdasx: Interpreting the 2024 Cryptocurrency Market Funding Trends and Technological Developments
Tiểu luận: PURPOSE OF BUDGETING IN SME.docx
Luận Văn Group hỗ trợ viết luận văn thạc sĩ,chuyên đề,khóa luận tốt nghiệp, báo cáo thực tập, Assignment, Essay
Zalo/Sdt 0967 538 624/ 0886 091 915 Website:lamluanvan.net
Tham gia nhóm hỗ trợ viết bài fb: https://www.facebook.com/groups/285625754522599?locale=vi_VN
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn
Bank of Finland
Press conference on the outlook for the Finnish economy
Helsinki, 11 June 2024
PM pre reads for the product manager framework
For kingfisher airlines, interpret this with product management frameworks and answer the below questions
Dr. Alyce Su Cover Story - China's Investment Leader
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Calculation of compliance cost: Veterinary and sanitary control of aquatic bi...
Calculation of compliance cost in the fishing industry of Russia after extended SCM model (Veterinary and sanitary control of aquatic biological resources (ABR) - Preparation of documents, passing expertise)
13 Jun 24 ILC Retirement Income Summit - slides.pptx
ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【网址🎉ac22.net🎉】
【网址🎉ac22.net🎉】欧洲杯投注 Sports 与其他博彩公司相比，其独特之处在于欧洲杯投注 Sports 基于低利润和高营业额的独一无二的体育博彩模式，该模式可以为玩家开出最高的赔率。欧洲杯投注的优势在于中文界面友好，接受人民币投注。他们的开户奖金和实时体育投注界面是大陆玩家的首选。
Exploring-Madhya-Pradesh-Culture-Heritage-and-Land-Records.pptx
Madhya Pradesh, the "Heart of India," boasts a rich tapestry of culture and heritage, from ancient dynasties to modern developments. Explore its land records, historical landmarks, and vibrant traditions. From agricultural expanses to urban growth, Madhya Pradesh offers a unique blend of the ancient and modern.
Ending stagnation: How to boost prosperity across Scotland
A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
Scotland is in many ways a microcosm of this challenge. It has become a hub for creative industries, is home to several world-class universities and a thriving community of businesses – strengths that need to be harness and leveraged. But it also has high levels of deprivation, with homelessness reaching a record high and nearly half a million people living in very deep poverty last year. Scotland won’t be truly thriving unless it finds ways to ensure that all its inhabitants benefit from growth and investment. This is the central challenge facing policy makers both in Holyrood and Westminster.
What should a new national economic strategy for Scotland include? What would the pursuit of stronger economic growth mean for local, national and UK-wide policy makers? How will economic change affect the jobs we do, the places we live and the businesses we work for? And what are the prospects for cities like Glasgow, and nations like Scotland, in rising to these challenges?
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
原版定制【微信:bwp0011】《(nwu毕业证书)美国西北大学毕业证学位证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
What Lessons Can New Investors Learn from Newman Leech’s Success?
Newman Leech's success in the real estate industry is based on key lessons and principles, offering practical advice for new investors and serving as a blueprint for building a successful career.
美洲杯投注-美洲杯投注买球官方官网-美洲杯投注比赛投注官网|【网址🎉ac10.net🎉】
【网址🎉ac10.net🎉】美洲杯投注是独立的博彩公司。该公司最初专门从事在线体育博彩，现在合并了在线娱乐场。该公司最初成立时以其前董事长Victor Chandler的名字命名，之后更名为美洲杯投注。美洲杯投注现由商人和赛马主，迈克尔·塔博尔拥有，运营总部设在直布罗陀。平台拥有体育博彩（沙巴）、真人娱乐场、电子游戏、金融投注等游戏项目，支持手机投注，优惠活动很丰富。
Recently uploaded (20)
Economic trends from a business point of view (May 2024)
Economic trends from a business point of view (May 2024)
Tdasx: Interpreting the 2024 Cryptocurrency Market Funding Trends and Technol...
Tdasx: Interpreting the 2024 Cryptocurrency Market Funding Trends and Technol...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Dr. Alyce Su Cover Story - China's Investment Leader
Dr. Alyce Su Cover Story - China's Investment Leader
Calculation of compliance cost: Veterinary and sanitary control of aquatic bi...
Calculation of compliance cost: Veterinary and sanitary control of aquatic bi...
13 Jun 24 ILC Retirement Income Summit - slides.pptx
13 Jun 24 ILC Retirement Income Summit - slides.pptx
Exploring-Madhya-Pradesh-Culture-Heritage-and-Land-Records.pptx
Exploring-Madhya-Pradesh-Culture-Heritage-and-Land-Records.pptx
Ending stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across Scotland
What Lessons Can New Investors Learn from Newman Leech’s Success?
What Lessons Can New Investors Learn from Newman Leech’s Success?
Pr in coca cola
- 1. NAME OF THE TEAM MEMBERS: - ● CHANCHAL BANSAL – 19BBAR0048 ● APOORV SHUKLA – 19BBAR0649 ● SHIVAM RAJ – 19BBAL0023 ● SURABHI BHARADWAJ M – 19BBAR0239 ● VIBHITH AGARWAL – 19BBAR0266 Study of PR in Coca-Cola Subject - Public Relations Mentor - 5th SEMESTER SECTION “L”
- 2. ● INTRODUCTION ● VARIOUS DEPARTMENTS ● ABOUT PR ● DETAILS OF ACTIVITIES IN YOUR SELECTED COMPANY ● MEDIA ROOM - MEDIA RELATIONS ● HOW IS PR DONE - RECENT INITIATIVES BY PR DEPT/PR CAMPAIGNS IN THAT COMPANY ● CONTROVERSIES HANDLING/ CRISIS MANAGEMENT IN THE COMPANY CONTENT
- 3. INTRODUCTION ● The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton. ● In 1899 the Coca-Cola Company signed its first agreement with an independent bottling company. ● The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non- alcoholic beverage concentrates and syrups. ● Coca-Cola offers more than 500 brands in over 200 countries or territories and serves 1.6bn servings each day. ● The World's Largest Nonalcoholic Beverage Company
- 4. VARIOUS DEPARTMENTS ● Sales ● Marketing ● Finance ● Production ● Legal ● Public affairs and communication ● Logistic ● Human resources ● Research & development ● IT & business solutions
- 5. Public Relations in Coca-cola ⇨THE INTERNAL PR IS VERY STRONG ⇨ THEY KEEP THINGS PERSONAL ⇨ NOT AFRAID TO GET POLITICAL ⇨ USE OF ATTRACTIVE PR STUNTS ⇨ MASTERED HERITAGE MARKETING ⇨ BRANDS ARE DIVERSIFIED WELL
- 6. Details of PR activities in Coca-Cola 1. Social aspect 1. Cultural aspect 1. Humanitarian aspect 1. Environmental aspect
- 7. Coca-Cola on Soc Coca-Cola’s Global Reach Using The Social Media Platform
- 8. Recent Initiatives by PR Department ➔ Company’s response to “BLACK LIVES MATTER”. ➔ “Open To Better” Campaign. ➔ Company announced a partnership with The Ocean Cleanup. ➔ “Give Something Only You Can Give” Campaign ➔ Coca Cola’s label customizer faces outcry.
- 9. CONTROVERSIES OF COCA-COLA 1. Coca-Cola’s first trial (In 1909, the Pure Food and Drug Act passed, and the United States government seized 40 barrels and 20 kegs of Coca-Cola syrup because they considered the added caffeine to be a harmful ingredient. One of the first noted criticisms of Coca-Cola was that it produced serious mental and motor deficits.) 2. Products Caffeine- In 1916, there was a federal suit under which the US government unsuccessfully attempted to force The Coca-Cola Company to remove caffeine from its products. Bottles-In 1944, Escola was a waitress in a restaurant. She was putting away glass bottles of Coca-Cola when one of the bottles spontaneously exploded in her hand. She successfully argued that the company was liable
- 10. 3. Environment issues ⇨Water use- in march 2004 local officials in kerala shut down a $16 million coke bottling plant blamed for a drastic decline in both quantity and qualityof water available to local farmers and villagers. ⇨Packaging- Packaging used in coca cola products has a significant environmental impact. The company is the single largest plastic polluter in the world. 4. Marketing issue- the company faced a heavy marketing issue related to competition and its product.
- 11. Coca Cola’s PR Strategy .CAFFEINE-Coca-Cola reduced its caffeine content but did not eliminate it. .BOTTLES- The company will recollect the empty coca cola bottles. .WATER USE-the company help build water infrastructure in communities near Coca-Cola plants as well as in places where the company did not operate. .PACKAGING- our bottles and cans have been 100% recyclable for a number of years MARKETING ISSUES-The group's aim is to make 100% of its products from recyclable material by 2025, and for 100% of all its packaging to be recycled by 2030.
- 12. Coca Cola introduced five strategic actions to achieve its goals which are as follows Market segmentation. ... Brand establishment and Customer relationship. ... Increasing financial efficiency. ... Increasing process efficiency. ... Focusing core competencies and business models. ... Developed Markets (USA)