issues with coca cola and their solutions

1. Group Members Name
 Benish Naz
 Tehreem Noor
 Anum Raza
Course Instructor : Miss Uzma Rasool
Course Tittle: International Business
Topic Name: “Addressing Global Issues”

2. Introduction of Coca Cola
Company:
The Coca-Cola Company was
founded in 1892 and established
its Headquarters in Atlanta. The
Coca Cola Franchise is the
World’s biggest Beverage
Industry. It dominated a 48% of
the global Market share.

3. History of Coca-Cola Company
In 1886:
Frank Robinson
John S. Pemberton

4. In 1891:
In 1893:
• Coca Cola trademark was registered in the US patent office.
In 1899:
• First Agreement of Coca Cola Company with independent bottling
company.

5. In 1919:
In 1946:
Robert Woodruff

6. In 1960: In 1982:
• Entered in Citrus juice market.
In 1961:
In 1978:
• Entered in China market.

7. In 1985: In 2001:
In 1990s:
• Company Entered in east Germany and India.
• In 2000s:
• Company Faced allegation of illegal soil and water pollution.

8. In 2005: In 2007:
Products:
• Coke
• Sprite
• Dasani
• Sport’s Beverages, Juices, Tea, Coffee and Water

9. Changes and Challenges for Coca Cola Company:
• Awareness may reduce demand of coke.
• Increase in competition.
• Water scarcity and poor quality.
• Change in Non-alcoholic beverages business environment.
• Increasing in cost of energy.
• Weather condition.

10. Problems and Solution
• Coca Cola facing production problems due to CO2 shortage in UK.
• Coca-Cola losing its fizz in India:
Social Culture Issues
Ethical Issues.
Action Taken by Coca-Cola.
• Problems Faced by Coca Cola in Pakistan:
Political Factors.
Economic Factors.
Weak Distribution System.

11. Sugar Problem Being Faced by Carbonated Soft Drink Industry:
• Coca-Cola Is Looking For Someone To Solve Their Sugar Problem For
$1 Million.
Common Factors and Coca-Cola Company:
Political factors.
Economic factors.
Social factors.
Technology factors.
Environmental factors.
Legal factors.

12. A Good Initiative by Coca Cola Company:
Coca Cola Introduces “Ocean Plastic Bottles” to Combat Marine
Waste Problem.

13. Conclusion
 The Coca-Cola Company was founded in 1892 and established its
Headquarters in Atlanta. The Coca Cola Franchise is the World’s
biggest Beverage Industry. It dominated a 48% of the global Market
share. They faced different problems in different countries like CO2
shortage in UK and ethical, social issues in India and economical,
distribution and political factor in Pakistan as well as sugar problem
in product. The different solution we suggest in report related to
these issues that how they cope up with these problems.
 The best thing that other companies must learn from Coca-Cola is
that never give up, no matter how the problem is big, make the
solutions of problem but never give up.

14. •
Recommendations
• Coca- cola must increase their product line, they introduce chips in
their products line just like PepsiCo.
• Coca –Cola must make the good quality of their product specially
coke.
• Coca-Cola must make healthy products for their customers use good
preservatives in their products.
• Coca cola must make the quality better of their bottles.

15. Thank You