1) The document discusses mimicry public relations strategy for small and medium enterprises (SMEs). It suggests SMEs can mimic the PR strategies of large enterprises. 2) Key aspects of mimicry PR for SMEs include seeking main customer problems, following trending topics, engaging influencer people in the SME's community/customers, and tailoring key messages and PR tactics. 3) The document also provides examples of how PR can educate customers, develop stakeholder loyalty, build brand communities, and create word-of-mouth through consumer-to-consumer conversations.