Patrick Sailsbury, Sofia Novo, Devon Adams-Martin, and Shannen Cox analyzed Apple's social media strategy in a document. It discussed how Apple was founded in 1976 and has grown to be one of the largest tech companies. While Apple has little social media presence, it has benefited their brand perception as exclusive. Their unconventional approach leaves consumers curious to learn more directly from Apple.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
A detail analysis of internal factors (SWOT Analysis) and external factors (PESTLE Analysis) affecting Apple Inc. along with company overview and recommendations to overcome weaknesses and avoid threats.
A detail analysis of internal factors (SWOT Analysis) and external factors (PESTLE Analysis) affecting Apple Inc. along with company overview and recommendations to overcome weaknesses and avoid threats.
Elements of a Marketing Plan Report1Elements of a Marketing .docxSALU18
Elements of a Marketing Plan Report 1
Elements of a Marketing Plan
Elements of a Marketing Plan Report
By: Christopher Gilbert
MKT/421
Instructor: Mark McClintock
Introduction
Gaining competitive advantage within the market is something that companies continuously strive towards. Standing out and differentiating the business from what the rest of the market is offering to the consumers is what ultimately allows companies to succeed. Leading companies and business adopt various marketing strategies and methodologies to stand out amongst the competition and gain consumer interest. Carefully selected marketing professionals are assembled in to teams who are responsible for developing an effective marketing plan that takes in to account various factors specifically those associated with product price and product promotion, to allow the company to secure larger profits within the market. (Cusumano, 2010)
Apple, Inc. which is one of the leading consumer electronics companies in the world is at the top of the market at the moment despite all the competition that it faces specifically from its major rival company Samsung. Apple has a strong history of revenue growth, high returns on investment and also boasts as having one of the most brand-loyal consumers in the world. The following paper will explore the environmental forces that provided Apple with the opportunities that it currently enjoys as well as the key trends that it is currently experiencing. Furthermore, Apple’s diverse target market will be focused on and the ways in which Apple, Inc. could strive for further differentiation within the market will be discussed.
Key Environment Forces
Various key environmental forces provided Apple, Inc. with the right opportunities that the company readily exploited under the leadership of Steve Jobs, one of the three co-founders of the company. Since its formation back in 1976, the company has been focused on implementing one strategy that although sounds very simple; is actually very difficult to achieve. The visionary behind Apple, Steve Jobs focused on defining the entire company based on a few simple aspects: staying unique, innovative and designing products through exploiting the concept of simplicity since simplicity is the ultimate complex. These key factors played a significant role in allowing the company to come up with products that consumers actually wanted to pay for.
The key environmental factors that ensured Apple’s continuous success and still continue to do so include the following:
1. The creation of the demand for state-of-the-art smartphones.
2. International consumer interest.
3. A large consumer market that was unaware of the concept of user-friendliness and unique yet highly simply designs of products.
The introduction of smartphones, and not just any smartphones but carefully designed and easy-to-use smart phones, within the market significantly changed the ways in which consumers made their product ...
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
The following presentation is based on a case on Apple Inc about how Apple goes about implementing innovation and design thinking at their firm, and how there's a shift with the arrival of Tim Cook. The case was a part of our course called BusinessInnovation in New Environment (BINE)
Running Head Apple CompanyApple Company.docxSUBHI7
Running Head: Apple Company
Apple Company
Apple Company
Name
Course
Date
Apple Company
The products at apple include Ipads, IPhones, Tablets, macintosh, Apple TV. These items have done well in the market and their request is still high. The organization Apple Inc. begun in 1977 January, 3. The organization has composed items like advanced music players, PCs related programming, which are one of a kind in nature. The organization has done enormously well with regards to advancement and making of astounding and great products that have intensely beaten their opponent in the market. This paper is an outlook on the structure, products and nature of the apple company with regards to stakeholders and corporate social responsibility.
Apple's achievement is their craft of offering magnificent client benefit understanding and in-store better alternatives. The Company gives assortment of items and even the sales people use wonderful language. Apple evaluated that just about half of individuals purchasing Apple items are new clients. Apple has utilized talented and experienced group of offers representatives who have added to organization's prosperity. The organization in 2002 opened tech retail I Tokyo, Japan and there after the organization has kept on opening more shops all around. Their retail technique has truly worked to support them in this manner with higher returns compared to their counterparts (Francois nonnenmancher, 2004).
Apple's hierarchical structure is one of the variables adding to the organization's fruitful advancement. An association's authoritative structure can make open doors for business development. However, it can likewise force restrains on how the firm creates. For Apple's situation, the hierarchical structure is principally a conventional pecking order, with some key components from different sorts of authoritative structure. The achievement of the organization is connected to advancement and the authority of Steve Jobs, however its hierarchical structure is halfway in charge of guaranteeing support for such administration. Presently, under Tim Cook's administration, Apple has rolled out some little improvements in its hierarchical structure to suit market and industry requests.The advantages of Apple's various leveled hierarchical structure incorporate tight control controlled by senior administration over all parts of the business. Also, advancement openings rouse representatives to perform well and there are clear levels of expert and duty. On the negative side, Apple's progressive authoritative structure may trade off adaptably off the business to reflect changes in the worldwide commercial center. Moreover, in various leveled associations correspondence across various offices has a tendency to be less compelling than in level associations (Dudovskiy, 2018).
Unveiled over 10 years ago, the iPod is the one gadget that changed Apple from a PC organization into a mass-advertise hardware monster and would late ...
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Over the last five decades, Apple Inc. has succeeded in creating a business empire in the technological industry. Apple’s I-products are among the most loved technological items across the world. In the business world, Apple’s IT products and operations are unmatched. To this end, Apple Inc. growth is remarkable and shows no signs that it will decline in the near future. This is typified by the fact that the company keeps setting new sales records for every product that it introduces into the market. Whatever Apple Inc.’s does only catches its competitors unaware and therefore they play the role of catching up by mimicking its strategy though largely unsuccessfully. This paper examines the impact of various internal and external organizational environments that affect Apple Inc. As such, the paper will keenly explore the extent to which the organizational environment affect Apple. Among the various external and internal environments that will examined in this paper include economic, social, technological and economic factors. It will also give the implications that these factors have on Apple Inc. if the company is to continue with its success story.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Background
Founded in 1976 by Steve Jobs and Stephen Wozniak, Apple Inc. has since become
one of the world’s largest tech and electronics companies today. The two launched the
Apple Computer Company out of a garage in Palo Alto, California, with Wozniak
designing the Apple 1, Apple’s first product to hit the market. In 1977, Apple introduced
the first ever personal computer designed for the masses known as the Apple II.
This is not to say that Apple never had their rough moments. With tensions rising,
Steve Jobs was fired from Apple in 1985, only to assume his position as CEO 12 years
later following Apple’s purchase of Next Software, founded by Jobs during his furlough.
Fast-forward to 2015 and Apple has grown into the world’s most profitable company,
valued at $733 billion earlier this year.
(Linzmayer, 2006)
3. Company Culture
Steve Jobs’ belief that things should work the way we wished they would work along
with his relentless pursuit of perfection in the design of Apple’s products has been the
root of Apple’s company culture. These strong values of simplicity, innovation and
sophisticated design are apparent not only in their products, but in their stores, their
online presence and throughout their overall customer experience.
The importance of these values is understood by all of Apple’s employees, which is
why your experience with any of their associates tends to be similar regardless of
where you are. Apple takes the minimalistic approach to virtually every aspect of their
company, delivering compelling products and setting the industry's standards for a
modern company culture. It is these morals that have made Apple second to none.
(Moreland, 2011)
4. Strengths
While Apple has been known to limit their use of social media, it has proven to
benefit their image by creating a perception of exclusivity.
Apple has official social media accounts for many of its services such as Apple
Music and the App Store, which has given followers a more direct relationship to
their desired areas of the company.
Apple created an official Tumblr account for the iPhone 5c, proving their
unconventional approach towards social media marketing in using a less
mainstream, and more aesthetically pleasing medium than competitors.
Their unconventional social media marketing strategy has ultimately left consumers
wanting to know more, causing them to look further into the company directly.
5. Weakness
Lack of social media presence in general is Apple’s social media weakness.
Are not on Twitter, Facebook, etc (note: iTunes, and some product lines have
accounts).
Cannot respond or engage via social media to consumers.
New products not promoted via official social media accounts.
Reduced marketing/product exposure.
6. Opportunities
Little social media presence/engagement allows
for several opportunities:
No need to hire social media team.
Directs people seeking for product information to
their website, creating more website traffic.
The mystery of new products that aren’t being
talked about via Apple’s social media creates
more buzz and talk because consumer’s
curiosity is peaked.
Apple differentiates the way they market from (Bajarin 2015)
7. Threats
● Apple faces strong social media competition from its competitors (ie:
Dell)
● They are at threat to lose sales because consumers:
○ Gain knowledge about other brands product via their social media.
○ Prefer the engagement other companies show via social media.
○ Aren’t aware about new product releases immediately through social media as they
would be with other brands.
(Hellman, 2014)
8. Social Media
Apple Inc. only official social media platform is YouTube with over 2.8 million
subscribers, 106 million views and 511 videos.
They do not allow any comments to be made on their videos.
9. Social Media
It is not easy to find any Apple Inc. official social media
platforms on the Internet.
Although this is not their official Twitter, without even
posting any content or following anyone, they are
able to gain over 35,000 followers.
10. Social Media
The company distances themselves from any social media on a corporate level
Their flagship services such as the App Store and Apple Music are active online and participate
in social media on all different platforms
11. Purpose and Objectives
● The purpose of Apple’s avoidance of social media engagement is to build
the hype between Apple fans.
● The objective is to keep minimal communication in order to create the
buzz for launching their new products.
○ The skillfully done minimal engagement via social media equates to more consumer
interest.
● Another objective for their social media is to reach the organizational
goals of:
○ Brand Awareness (Hartley, 2015)
12. Target Group
● Target audience = between age 25-45.
● Focus on middle and upper income individuals first.
● Secondary focus is on students.
● Target group use social media to communicate mainly on:
○ Twitter
○ Facebook
○ Youtube
13. Advantages & Disadvantages of Social Media Tools
Apple creates cliffhangers by releasing hints about future products.
Advantages: Creates a buzz by intriguing consumers and raises anticipation.
Disadvantage: Leaves room for false rumors and loses the sense of confidentiality.
The haven’t used social media analytics in the past.
Advantages: Considering their limited social media presence, they were able to save money by
not paying for an analytics service.
Disadvantage: Apple loses out on valuable consumer information that they can use to benefit
their products and strategies.
They’ve strategically created a sense of scarcity.
Advantages: This has driven demand, causing consumers to desire what they believe is limited.
14. What Apple is Doing Right with Social Media
Apple Inc. is “anti-social” in order to keep people talking about their products
because they are unknown.
They do not offer much communication when it comes to any social media
platform, including their own YouTube channel
They aren’t participating in any social media platforms besides posting YouTube
promotion videos when a new product is about to launch.
15. What Apple Needs to Improve on with Social Media
● Apple should create direct customers service via social media.
○ Would be helpful to make a Twitter or other platform solely for the focus.
of answering questions and comments of their audience.
○ Many direct questions to Tim Cook (CEO) via twitter that go unanswered.
● Embedding social sharing into Apple products.
○ Would create more informed social audiences.
○ Easier to share content.
○ Reach more potential customers.
16. References (Page 1 of 2)
Arakali, H. (2015, January 27). Once a tough market for Apple Inc. Indians show a growing taste for iPhones. Retrieved
October, 2015, from http://www.ibtimes.com/once-tough-market-apple-inc-indians-show-growing-taste-iphones-1796326
Asay, M. (2010, August 26). Apple Doesn't Target Markets. It Targets People. Retrieved October, 2015, from
https://gigaom.com/2010/08/26/apple-doesnt-target-markets-it-targets-people/
Bajarin, T. (2015, May 5). Apple’s iPhone Growth Opportunities. Retrieved Octorber, 2015, from
http://recode.net/2015/05/05/apples-iphone-growth-opportunities/
Burnham, J. (2012, January 19). Is it Time for Apple to Get Social? Retrieved October, 2015, from
http://mashable.com/2012/01/19/apple-social-media-2/#4sXnQhF5jEqh
Hartley, K. (2015). Apple. Retrieved October, 2015, from http://www.mysocialmediareputation.com/featured-brands/apple/
Hellman, J. (2014, August 26). Apple Inc.: A Short SWOT Analysis. Retrieved October, 2015, from
http://www.valueline.com/Stocks/Highlights/Apple_Inc___A_Short_SWOT_Analysis.aspx#.VjFMzaJlWio
17. References (Page 2 of 2)
Kapko, M. (2015, September 2). Inside Apple's odd, yet effective, social media strategy. Retrieved October, 2015, from
http://www.cio.com/article/2979114/social-networking/inside-apples-odd-yet-effective-social-media-strategy.html
Kaputa, C. (2012, September 28). 5 Marketing Tools Apple Exploits to Build. Retrieved October, 2015, from
Linzmayer, O. (2006, April). 30 pivotal moments in Apple's History. Retrieved October, 2015, from
http://www.macworld.com/article/1050112/30moments.html
Moreland, J. (2011, November 2). Steve Jobs, Apple, and the importance of company culture. Retrieved October, 2015,
from http://www.fastcompany.com/1792485/steve-jobs-apple-and-importance-company-culture
Richter, F. (2015, July 21). The iPhone Is More Vital Than Ever to Apple's Success. Retrieved October, 2015, from
http://www.statista.com/chart/1822/iphone-share-of-apple-s-revenue/