This document provides an analysis of Apple, including a SWOT analysis. It begins with an abstract that introduces Apple as one of the world's most profitable businesses and explores its impact through social networks and technologies. The introduction states that Apple was founded by Steve Jobs and is located in Cupertino, California. The body then lists Apple's strengths such as having the most valuable brand in the world and international fame for sophisticated devices. It also discusses weaknesses like products being expensive and limited advertising. The conclusion summarizes that one can learn specifics of Apple through the SWOT analysis presented.