Apple company-ppt
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Apple has a unique social media marketing strategy that focuses on curating user experiences rather than direct sales. They maintain Facebook and Twitter accounts but do not post from them, instead using them for cover photo updates. Apple is more active on Instagram, posting several times a week to showcase iPhone photos. Their largest social media presence is on YouTube, where they publish promotional videos that have received millions of views. Overall, Apple aims to enhance their brand and image through social media rather than explicitly selling products.
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Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like the iPhone, iPad and Mac computers. Apple has long been a trendsetter in product innovation and currently has the largest market share and profits of any technology company in the world, though it faces increasing competition from other brands. Despite selling a relatively low volume of smartphones compared to competitors, Apple earns a disproportionately high percentage of global smartphone profits, demonstrating the brand loyalty and premium prices it commands.
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Apple was founded in 1976 as a computer company and started manufacturing phones in 2007 with the launch of the iPhone. The iPhone was one of the first smartphones to use a multi-touch interface and over 500 million iPhones have been sold. Apple targets young, image-conscious consumers with an innovative yet simple to use product line centered around the iPhone and its iOS operating system. Though iPhones have higher specs and prices than competitors like Samsung, Apple has cultivated an emotional brand through stylish design and extensive marketing campaigns.
Apple inc final powerpoint
This document introduces Apple Inc. It states that Apple is headquartered in Cupertino, California and has over 80,000 employees. It designs and sells products like the iPhone, iPad, Mac computers and operates retail stores and online stores. Apple also offers various services like iTunes and iCloud. The document discusses Apple's subsidiaries in low-tax countries and provides an overview of its corporate structure and history. It notes Apple's current executives and describes its marketing philosophy and advertising campaigns. The document gives Apple's revenue, profit, target markets and projected future profits. It also briefly discusses the company's rivalry with Samsung and whether its stock price is too high.
Apple Case Study by Rohan Roy
This case study on Apple was done by Rohan Roy under the marketing internship by Prof. Sammer Mathur, IIM Lucknow.
Story of Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell personal computers. With skilled management and innovative strategies, Apple transitioned to consumer electronics and software, producing iconic products like the iPod, iPad, and iPhone. Today, Apple focuses on research and development, creative marketing campaigns, and maintaining brand loyalty through premium yet easy to use products across its portfolio of Macs, software, music, and mobile devices.
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This document outlines a social media marketing plan for Apple Inc. to increase awareness of their products. The plan aims to portray Apple as a personable brand that interacts with customers through social media like Facebook, Twitter, Instagram and YouTube. The target audience is college students and young professionals aged 18-25. Key goals are to increase sales, social followers, views and engagement. A $600,000 annual budget will be allocated to the different platforms with tactics like sharing posts, videos and answering customer questions. The overall goal is for social media to show customers that Apple cares and increase both brand awareness and sales.
Apple's marketing mix
Apple uses a 7P marketing mix strategy that focuses on premium products, selective distribution through Apple stores and authorized retailers, and premium pricing. Promotion emphasizes advertising, personal selling, and public relations. Apple aims to provide a superior customer experience through knowledgeable employees and a focus on customer service. Processes prioritize customers and simplify product delivery through Apple's supply chain and retail operations. Physical stores and products emphasize minimalist white designs.
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Apple company-ppt
- 1. Apple company Social Media Marketing Strategy Presented by: Sana Rafique (04)
- 2. Apple Profile Industry •Computer Hardware •Computer software •Consumer electronics •Cloud computing •Digital distribution •Fabless silicon design •Semiconductors •Media •Retail •Financial technology •Artificial intelligence Founded April 1, 1976; 45 years ago Founders •Steve Jobs •Steve Wozniak •Ronald Wayne Headquarters Website 1 Apple Park Way Cupertino, California, U.S. www.apple.com Number of locations 511 retail stores (2021) Area served Worldwide Key people •Chairman: Arthur D. Levinson •CEO: Tim Cook •COO: Jeff Williams
- 3. Social Media Marketing Strategies • Apple has very unique approach to how they utilize social media platforms. They have a Facebook and Twitter account but they have never actually posted anything. Apple also has an Instagram but it’s only feature photos from their shot on iPhone campaign. And this begs the question, why doesn’t apple take an advantage of their huge social media following by promoting product and services on social media platforms. And the answer is they actually do but probably not in the way you’d expect.
- 4. Apple Doesn’t Use Social Media To Sell • Apple’s reticence on social media is partly because it doesn’t need to be there — it doesn’t need to prod users to buy its products. Apple’s launch events create enough buzz to make sales, and users literally queue up to get their hands on its latest offerings. • Well, for one thing, Apple doesn’t have a social media strategy on most platforms. You could also say Apple’s social media strategy is to avoid a social media presence at all. • Remember, this is the company charging nearly $1,000 USD for a monitor stand and $160 for wireless headphones. They could certainly afford to staff, create content for, and manage their pages – but they don’t.
- 5. Apple’s Social Media Strategy on Facebook • Apple does have a dedicated Facebook page with over 13 million followers, but they haven’t gone through the hassle of verifying their official page. • No one posts regular content to the Facebook page either. The only updates you’ll find are for new cover photos. Apple hasn’t even shared a video in over two years. • Apple doesn’t post to their Facebook and Twitter pages, they do create posts for their new products.
- 7. Apple isn’t even currently running any ads Complaints in comment box
- 8. Apple’s Social Media Strategy on Twitter • Apple is basically absent from Twitter as well – even more so than Facebook since Twitter doesn’t really publicize your cover photo updates. • Although, Apple clearly does regularly update its Twitter cover photo.
- 9. • Including Apple Support: A Twitter page designed to provide much-needed customer service via social media. The Apple Support page follows a handful of pages – all of which are fairly active too.
- 10. Wait…Apple promotes on social media? • Yes. And they’re smart for doing it. Remember, Apple doesn’t sell on social media. When they craft a social media promotion, they are careful to not push a product to be a sales pitch. • For example, during the holiday’s in 2018 they have a “Give the Gift of Go with Apple Watch” campaign. By positioning their ad this way, they’re not saying “buy someone an Apple Watch because it’s an Apple Watch” but instead they’re saying “buy someone an Apple Watch and give them adventure and motivation.”
- 11. Apple’s Social Media Strategy on Instagram • Here’s where things get interesting. Apple is extremely active on Instagram, posting new content several times a week and regularly updating their story.
- 12. Apple’s Social Media Strategy on YouTube • This is the era of video marketing, and Apple uses videos actively for promotions. This is why YouTube is an essential platform for Apple to engage its followers. It’s also a great platform for running social media campaigns. Several of Apple’s 245 videos have attracted a huge number of visits. Its iPhone X unleash video has received more than 8 million visits in just a month.
- 14. 3 Layers of Apple’s Social Media Strategy • A Controlled Experience – Layer 1 of Apple’s Social Media Strategy • User Service Through Social Media – Layer 2 of Apple’s Social Media Strategy Apple Support, Apple Music, Apple News, Apple Books, Apple education – the list goes on. • Capitalizing on Strengths – Layer 3 of Apple’s Social Media Strategy
- 15. Thank You!