The document outlines the evolution of PR distribution models, from the traditional method of distributing press releases to journalists in print and broadcast media, to the modern model where PR content spreads through social channels. It describes how traditional PR distribution relied on press releases and wire services to reach consumers through journalists and media outlets. However, this model became less effective as consumers began getting news from more diverse online sources in addition to traditional media. The modern distribution model therefore focuses on using social media and influencers to spread PR content more widely to consumers.

1. PR Distribution Process in Six Slides (and lots of icons)

2. Traditional PR Distribution Model ( In the Beginning ) pr with press release consumers journalist broadcast and print

3. Traditional PR Distribution Model ( Pay-to-Distribute PR Wire Services Invented ) pr with press releases (and plenty of cash) consumers more journalists broadcast and print

4. Where Traditional PR Distribution Model Fails ( People Stop Relying Solely on Traditional Outlets for News ) pr with press releases (and plenty of cash) consumers turn to social networks, online news sources, friends, blogs, in addition to print and broadcast media more journalists broadcast and print

5. Modern PR Distribution Model ( Your PR Content Spreads Through Social Channels) journalists influencers pr with social media release and rich social content consumers bloggers

6. Modern PR Distribution Model ( Your PR Content Spreads Through Social Channels) journalists influencers shared to more influencers: friends, fans, followers pr with social media release and rich social content consumers bloggers

7. Modern PR Pro (uses pitchengine)