The document discusses using social media to promote recycling programs. It defines different social media platforms like Facebook, Twitter, Google Maps, and U-Stream and how government agencies can use them. It also provides tips on developing a social media strategy, including identifying goals and audiences, crafting messages, choosing appropriate tools, and monitoring engagement. The presentation aims to help other professionals utilize social media for outreach.

1. CREATING RECYCLING BUZZ Cathleen Chavez-Morris Environmental Specialist City of Los Angeles Bureau of Sanitation

6. WHO IS USING SOCIAL MEDIA? Gen Y: 18-29 Gen X: 30-45 Boomers: 46-64 Pew Research Center: “Millenials: A Portrait of Generation Next”, February 2010 “ I have a social-networking profile. ” Gen Y …… 75% Gen X …… 50% Boomers...30% “ I texted in the past 24 hours. ” Gen Y …… 80% Gen X …… 63% Boomers...35% “ I watched video online in the past 24 hours. ” Gen Y …… 32% Gen X …… 23% Boomers...9% “ I get my news mainly from the Internet. ” Gen Y …… 59% Gen X …… 53% Boomers...30% “ I texted in the past 24 hours. ” Gen Y …… 80% Gen X …… 63% Boomers...35%

17. DEVELOP A STRATEGY Step 1: Identify your goals: What? Step 2: Identify your audience: Who? Step 3: Craft your message: Why? Step 4: Indentify available & appropriate social media tools: How? Step 5: Develop style and tone Step 6: Determine roles and responsibilities for implementation and maintenance (process, policy, operation guidelines) Step 7: Implement Step 8: Monitor, assess, make appropriate changes

19. Cathie Chavez Bureau of Sanitation Solid Resources Citywide Recycling Division 213-485-3752 [email_address] www.larecycles.org www.facebook.com/larecycles www.twitter.com/larecycles