Media coverage from the launch of Morgan Cars in China organized by Morgan Cars MD Jim James

1. June 2012 Morgan Event
and Press Release Coverage
Jim James
Morgan Cars Limited (HK)
Beijing PR activity by Automotive PR
jim@morgan-cars.com.cn Ash Sutcliffe
http://www.morgan-cars.com.cn
27 June 2012

2. Summary of Media Coverage
The Beijing Luxury Show was clearly the best place for Morgan to have its China unveiling. The recent
Beijing Auto Show would have drowned out any major coverage of Morgan’s entry into the Chinese
market, but the ‘local’ size of the Luxury Show and its convenient inner city location meant that many
journalists were eager to attend the event.
Some 20 media were expected to attend, but in the event we distributed 75 media kits over the 2 days of
the event to both Chinese and international media. Coverage was seen in China, Malaysia, UK, India, Italy
USA, Ireland and New Zealand.
The Morgan stand was effectively the star of the show; only Morgan had invested time and effort in
engaging media where as other attendees had largely set up shop with a “We’re here” attitude, but little
investment in pushing their products. Despite other luxury car manufacturers being directly opposite to
Morgan, Morgan was the main star.
The Chinese media were very receptive to Morgan with several key national players covering the Morgan
launch. Autohome, People’s Daily and China Daily brought great coverage to the Chinese market. On the
international level many reports were focusing on luxury consumers in China, this further emphasizes
Morgan’s international appeal.

3. Chinese Media Reports

4. Source: Car Lux China (www.carlux.cn)
Date of Publication: 2012-6-14
Circulation Alexa Rank
NA 6,837 in
Hong Kong
Media Type:
Online

5. Source: Car Lux China (www.carlux.cn)
Date of Publication: 2012-6-14

6. Source: Car Lux China (www.carlux.cn)
Date of Publication: 2012-6-14

7. Source: Car Lux China (www.carlux.cn)
Date of Publication: 2012-6-14

8. Source: Car Lux China (www.carlux.cn)
Date of Publication: 2012-6-14

9. Source: China Daily (www.chinadaily.com.cn – Chinese Version)
Date of Publication: 2012-6-13
China Daily is
running a synopsis
of the luxury event.
Whilst it does not
include any pictures
of Morgan’s stand,
it does mention
Morgan
participated in the
event.
Circulation Alexa Rank
200,000 (per 1,455
day) Globally
237 in China
Media Type:
Online + Tabloid

10. Source: China Daily
Date of Publication: 2012-6-13
China Daily is
running a synopsis
of the luxury event.
Whilst it does not
include any pictures
of Morgan’s stand,
it does mention
Morgan
participated in the
event.

11. Source: China Daily
Date of Publication: 2012-6-13
China Daily is
running a synopsis
of the luxury event.
Whilst it does not
include any pictures
of Morgan’s stand,
it does mention
Morgan
participated in the
event.

12. Source: Lofficiel (www.lofficiel.cn)
Date of Publication: 2012-6-14
Lofficiel is an online
publication aimed at
China’s luxury sector.
The publication has
made some mistakes
with regards to
Morgan’s product
names, however we
have moved to correct
them. Lofficiel is a
new magazine, so
readership figures are
not as high as
established rivals.
Circulation Alexa Rank
Unknown 24,666 in
China
Media Type:
Online

13. Source: Lofficiel (www.lofficiel.cn)
Date of Publication: 2012-6-14
Lofficiel is an online
publication aimed at
China’s luxury sector.
The publication has
made some mistakes
with regards to
Morgan’s product
names, however we
have moved to correct
them. Lofficiel is a
new magazine, so
readership figures are
not as high as
established rivals.

14. Source: Lofficiel (www.lofficiel.cn)
Date of Publication: 2012-6-14
Lofficiel is an online
publication aimed at
China’s luxury sector.
The publication has
made some mistakes
with regards to
Morgan’s product
names, however we
have moved to correct
them. Lofficiel is a
new magazine, so
readership figures are
not as high as
established rivals.

15. Source: Lofficiel (www.lofficiel.cn)
Date of Publication: 2012-6-14
Lofficiel is an online
publication aimed at
China’s luxury sector.
The publication has
made some mistakes
with regards to
Morgan’s product
names, however we
have moved to correct
them. Lofficiel is a
new magazine, so
readership figures are
not as high as
established rivals.

16. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.
Circulation Alexa Rank
52,000
Globally
8,200 in
China
Media Type:
Online Onyl

17. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.

18. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.

19. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.

20. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.

21. Source: Chinese Luxury (www.chinese-luxury.cn)
Date of Publication: 2012-6-08
Chinese Luxury is
an online
publication aimed
at China’s luxury
sector.

22. Source: China Trade News (www.chinatradenews.com.cn)
Date of Publication: 2012-6-08
China Trade News has a report on the Beijing Luxury
Show, including Morgan’s inviting of the British
Ambassador to the Morgan unveiling

23. Source: China Trade News (www.chinatradenews.com.cn)
Date of Publication: 2012-6-08
China Trade News
has a report on the
Beijing Luxury
Show, including
Morgan’s inviting of
the British
Ambassador to the
Morgan unveiling

24. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08
Yofond is an online portal
dedicated to reporting on
high end life styles within
China and other Chinese
speaking areas. Yofond is
not a particularly high
ranking website, but it
does have a considerably
amount of data on the
Chinese luxury market.
Circulation Alexa Rank
52,000 Globally
8,200 in China
Media Type:
Online Only

25. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

26. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

27. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

28. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

29. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

30. Source: YoFond (www.yofond.cn)
Date of Publication: 2012-6-08

31. Source: People (www.people.com.cn)
Date of Publication: 2012-6-08
Circulation Alexa Rank
4 million 237
per day Globally
37 in China
Media Type:
Broadsheet and online

32. Source: People (www.people.com.cn)
Date of Publication: 2012-6-08

33. Source: People (www.peole.com.cn)
Date of Publication: 2012-6-07
This article focuses
on the culture behind
Morgan as well as
their production
techniques in the UK.
It was published on
the same day as the
Morgan event.

34. Source: People (www.peole.com.cn)
Date of Publication: 2012-6-08

35. Source: People (www.peole.com.cn)
Date of Publication: 2012-6-08

36. Source: People (www.people.com.cn)
Date of Publication: 2012-6-08

37. Source: People (www.people.com.cn)
Date of Publication: 2012-6-08

38. Source: People (www.peole.com.cn)
Date of Publication: 2012-6-08

39. Source: People (www.peole.com.cn)
Date of Publication: 2012-6-08

40. Source: QQ.com (www.qq.com)
Date of Publication: 2012-6-08

41. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08
AutoFan is an online
portal similar to
autohome.com.cn,
but also offers a
substantial print
magazine that is
issued once per
month.
Circulation Alexa Rank
NA 10,489
Globally
1,283 in
China
Media Type:
Online Only

42. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

43. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

44. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

45. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

46. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

47. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

48. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

49. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

50. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

51. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

52. Source: Auto Fan (www.autofan.com.cn)
Date of Publication: 2012-6-08

53. Source: CE (www.ce.com.cn)
Date of Publication: 2012-6-08
CE (China Economy)
website has a piece on
the luxury show and
the facts behind the
event. They describe
Morgan as being the
best stand at the event
and the stand that
stood out the most.

54. Source: Sina Finance (www.Sina.com.cn)
Date of Publication: 2012-5-19
The Sina Finance Portal
has an article on the
China Luxury Event and
its importance after
the Beijing Auto Show.
There is a short piece
on Morgan’s entry into
the Chinese market
and a quote from Jim
James on Morgan’s
launch at the event.

55. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome.com.cn
is the largest auto
portal in China,
and the largest
automotive
website in the
world. It’s daily
traffic outstrips
the top 5 Western
auto sites.
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

56. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

57. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

58. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

59. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

60. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

61. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

62. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

63. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

64. Source: Autohome.com.cn
Date of Publication: 2012-5-19
Autohome’s focus
is on the launch of
the Morgan brand
and two models
at the Beijing
Luxury Show
Circulation Alexa Rank
NA 375
Globally
64 in China
Media Type:
Online Only

65. Summary of Media Coverage
To further the coverage and expand on the
good relations created with Chinese media we
recommend that Morgan China issue monthly
press releases on their activities in China, and
also activities within the UK.
A one time ‘splash’ works well, but continued
effort is required to keep Morgan in the eye of
potential consumers.

66. Beijing Luxury Event English
Media Reports

67. Source: China Daily
Date of Publication: 2012-6-11
Circulation Alexa Rank
200,000 (per 132,000
day) Globally
40,000 in
China
Media Type:
Online + Tabloid

68. Source: China Car Times
Date of Publication: 2012-6-11
Circulation Alexa Rank
200,000 (per 181,000
day) Globally ,
32,000 in
Brazil
Media Type:
Online

69. Source: China Car Times
Date of Publication: 2012-6-11

70. Source: Italy Deluxe Blog (www.deluxe.it)
Date of Publication: 2012-6-15
Circulation Alexa Rank
NA 119,858
Globally
4,153 in Italy
Media Type:
Online

71. Source: Italy Deluxe Blog (www.deluxe.it)
Date of Publication: 2012-6-15

72. Source: USA Today
Date of Publication: 2012-6-13
Circulation Alexa Rank
425,000 (per 402 Globally
day) 42 in US
Media Type:
Online + Tabloid

73. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13
Circulation Alexa Rank
96,000 (per 4200
day) Globally
17 in Ireland
Media Type:
Online + Tabloid

74. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13

75. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13

76. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13

77. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13

78. Source: Irish Times (www.irishtimes.com)
Date of Publication: 2012-6-13

79. Source: Times Lives (timeslive.co.za)
Date of Publication: 2012-6-08
Circulation Alexa Rank
56,000 (per 8,442
day) Globally
53rd in South
Africa
Media Type:
Broad Sheet (South Africa)

80. Source: Times Lives (timeslive.co.za)
Date of Publication: 2012-6-08

81. Source: Malaysian Insider (www.themalaysianinsider.com)
Date of Publication: 2012-6-11
Circulation Alexa Rank
NA 9,265
globally
57th in
Malaysia
Media Type:
Online

82. Source: Daily Maily (www.dailymail.co.uk)
Date of Publication: 2012-6-10
Circulation Alexa Rank
1.94 million 126 Globally
(per day) 9th in USA
15th in UK
Media Type:
Online + Tabloid

83. Source: Daily Maily (www.dailymail.co.uk)
Date of Publication: 2012-6-10

84. Source: Daily Mail (www.dailymail.co.uk)
Date of Publication: 2012-6-10

85. All Materials as of June 22nd
Automotive PR is still waiting on the publication of several
magazines that are running Morgan stories on a monthly
basis. We will continue to follow all publications and update
the media clippings book for Morgan China.

86. June 2012 Morgan Event
and Press Release Coverage
Jim James
Morgan Cars Limited (HK)
Beijing PR activity by Automotive PR
jim@morgan-cars.com.cn Ash Sutcliffe
http://www.morgan-cars.com.cn
27 June 2012