India presents lucrative opportunities for clean technology companies as it is one of the fastest growing economies in the world. The government prioritizes clean energy such as solar, hydro, and wind to reduce emissions and meet growing energy demand. The renewable energy market in India is estimated to be worth $17 billion and growing at 15% annually, yet only 20 GW of the over 200 GW potential has been tapped so far. The government offers various incentives for renewable energy projects and has set targets to develop biomass, solar, hydro, and other clean energy sources by 2020.
Sitra has identified the key global megatrends from the perspective of low-carbon business and analysed their impacts from the perspective of six important sectors to the Finnish economy: transport, energy, buildings, industry, water and waste, and bio-economy. The analysis portrays a picture about the size of clean solutions markets globally.
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Sitra on tunnistanut vähähiilisen liiketoiminnan kannalta keskeiset globaalit megatrendit ja analysoinut niiden vaikutuksia kuuden Suomelle tärkeän sektorin näkökulmasta: energia, vesi ja jätehuolto, liikenne, rakentaminen, teollisuus sekä biotalous. Analyysi piirtää kuvaa siitä, minkä kokoinen puhtaiden ratkaisujen markkina maailmalla on kehittymässä. Selvityksen teki Sitran kanssa kansainvälinen konsulttiyhtiö Frost & Sullivan.
The International Energy Agency’s Efficient World ScenarioLeonardo ENERGY
The International Energy Agency (IEA) has developed an Efficient World Scenario (EWS) to highlight the benefits to the global energy system from the adoption of cost-effective energy efficiency measures. This presentation will provide an overview of the EWS, which was published in the IEA’s Energy Efficiency 2018 report, and include an examination the potential efficiency gains in the transport, buildings and industry sectors and the policy measures needed to realise this potential.
Sitra has identified the key global megatrends from the perspective of low-carbon business and analysed their impacts from the perspective of six important sectors to the Finnish economy: transport, energy, buildings, industry, water and waste, and bio-economy. The analysis portrays a picture about the size of clean solutions markets globally.
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Sitra on tunnistanut vähähiilisen liiketoiminnan kannalta keskeiset globaalit megatrendit ja analysoinut niiden vaikutuksia kuuden Suomelle tärkeän sektorin näkökulmasta: energia, vesi ja jätehuolto, liikenne, rakentaminen, teollisuus sekä biotalous. Analyysi piirtää kuvaa siitä, minkä kokoinen puhtaiden ratkaisujen markkina maailmalla on kehittymässä. Selvityksen teki Sitran kanssa kansainvälinen konsulttiyhtiö Frost & Sullivan.
The International Energy Agency’s Efficient World ScenarioLeonardo ENERGY
The International Energy Agency (IEA) has developed an Efficient World Scenario (EWS) to highlight the benefits to the global energy system from the adoption of cost-effective energy efficiency measures. This presentation will provide an overview of the EWS, which was published in the IEA’s Energy Efficiency 2018 report, and include an examination the potential efficiency gains in the transport, buildings and industry sectors and the policy measures needed to realise this potential.
With conditions in the developed markets of Europe and North America likely to remain weak in the near term, business is increasingly looking to Asia for growth. Growth will not be uniform across sectors or even within them. Which subsectors will see the most dynamic growth? And what will drive it? Exports? Domestic sales? Technology? Innovation? Rising consumer incomes? What should companies be thinking about as they plan their Asia strategies for the next five to ten years?
The Economist Intelligence Unit (EIU), sponsored by InvestKL, developed the “industry dynamism” barometer to measure the resilience and growth potential of six industry sectors across Asia.
The part of presentation contains gist of Indian energy sector and prospect @ 2050. The statistics are compiled from various government and international agency reports. The presentation is a portion of Synergem's corporate presentation.
How to Mitigate the threats of Climate Change - October 2021paul young cpa, cga
Blog – How to mitigate the impacts of Climate Change – Public and Private Sectors
I support the protection of the environment through sustainable practices that do not destroy global economy. Too many government policies are about carbon pricing. Carbon is not the enemy of the planet. More policy work needs to be done in areas of the circular economy, urban planning, forest management, water management, and land management.
1. Flood mitigation - https://www.usatoday.com/story/news/nation/2021/10/11/infrastructure-risk-flooding-first-street-foundation-report/6050243001/
2. Wild and forest fires - https://www.preventionweb.net/news/moving-beyond-americas-war-wildfire-4-ways-avoid-future-megafires
3. Urban planning - https://www.eea.europa.eu/themes/sustainability-transitions/urban-environment
4. Water supply and cyber attacks - https://www.nextgov.com/cybersecurity/2021/10/agencies-warn-ongoing-cyber-threats-water-treatment-facilities/186137/
5. Water management - https://www.weforum.org/agenda/2021/10/ancient-water-management-techniques-prairie-farmers-drought-climate-change-solution
6. Air quality - https://www.foxnews.com/us/us-cities-worst-air-pollution-ranked-report
7. Air quality - https://www.indiatoday.in/cities/delhi/story/delhi-air-quality-slips-very-poor-category-stubble-burning-polluted-air-1865635-2021-10-17
8. GDP - https://www.thenationalnews.com/business/road-to-net-zero/2021/10/16/inaction-over-climate-change-could-slash-global-gdp-by-3-annually-by-2030-bofa-says/
9. Plastic - https://innovationorigins.com/en/plastic-is-not-a-problem-we-just-have-to-deal-with-it-smartly/
10. Waste - https://behrtech.com/blog/iot-and-sustainability-7-applications-for-a-greener-planet/
11. Zero Waste - https://zerowasteeurope.eu/press-release/the-eu-policy-favouring-waste-incineration-is-unwarranted/
Business and Sustainable Development - The Green Race is OnMichael Soron
Provided May 10, 2010 at Simon Fraser University by Bjorn Stigson, President of the World Business Council on Sustainable Development. (Recv'd via email distrubtion from SFU)
Frauke Urban: Low carbon innovation in China – Prospects, Politics and PracticeSTEPS Centre
Presentation given by Frauke Urban (SOAS) at the University of Münster, January 2015
Part of the STEPS affiliate project on Low Carbon Innovation in China. Website: http://steps-centre.org/project/low-carbon-china
Sustainable energy for whom? Governing pro-poor pathways to low carbon energy...STEPS Centre
David Ockwell and Robert Byrne (University of Sussex/ STEPS Centre) gave this presentation at King's College London on 25 February 2014 as part of the Environment, Politics and Development Research Group seminar series.
Despite the potential development benefits of low carbon energy technologies, existing international policy has failed to deliver against the needs of low income countries or poor and marginalised people therein. This seminar presents (and seeks feedback on) preliminary findings from a CDKN-funded project on off-grid solar electrical services in Kenya (see http://steps-centre.org/project/low_carbon_development/ ). Utilising the STEPS Centre’s Pathways Approach, it is argued that the failure of existing policy stems from its tendency to frame low carbon development as a problem of financing low carbon hardware transfer to developing countries. Alternative conceptual framings, building on insights from innovation studies and socio-technical transitions, applied to in-depth historical analysis of the successful adoption of off-grid solar in Kenya, suggest neither hardware financing policies nor the free market are likely to result in widespread uptake of low carbon energy technologies amongst poor countries and poor people therein. Instead, interventions should seek to act as “innovation system builders” with an explicit focus on building inclusive innovation systems via a range of specific capacity building approaches.
Dr David Ockwell is a Senior Lecturer in the Dept of Geography at the University of Sussex and co-convenes the STEPS Centre’s energy and climate domain. He’s also affiliated to the Sussex Energy Group and the Tyndall Centre. David’s research focuses on low carbon development with particular recent emphasis on the implications of international policy in terms of poverty and social justice.
Dr Rob Byrne is a Research Fellow in SPRU (Science and Technology Policy Research) at the University of Sussex. He co-convenes the STEPS Centre’s energy and climate domain with David and is also affiliated to the Sussex Energy Group and the Tyndall Centre. Rob’s research focuses on low carbon development with a particular empirical focus on off-grid solar electrical services in East Africa where he has worked both as a practitioner installing solar home systems as well as conducting academic research on this issue
Beyond hardware financing: Pro-poor pathways to low carbon developmentSTEPS Centre
A presentation by Dr David Ockwell and Dr Rob Byrne, given at UEA in October 2013, as part of the project Pro-poor, low carbon development: Improving low carbon energy access and development benefits in Least Developed Countries (LDC). Find out more: http://steps-centre.org/project/low_carbon_development/
John Urry: Innovating Low Carbon Mobility FuturesSTEPS Centre
A presentation given by Professor John Urry, Director, Centre for Mobilities Research, Lancaster University, at the IN-EAST conference, University of Duisberg-Essen, November 2013. The presentation draws on Prof. Urry's 2013 book, Societies Beyond Oil: Oil Dregs and Social Futures. It is also relevant for his project: Low Carbon Innovation in China - Prospects, Politics and Pratice. Find out more: http://steps-centre.org/project/low-carbon-china
Low Carbon China - Innovation Beyond Efficiencypolicysolutions
Radical innovation is essential to achieve green growth. This paper presents three case studies of business model innovation: fertilizer, lighting services and end-of-life treatment of tires. It makes the case that a culture of innovation is the basis for a low-carbon economy, which demands that we individually and collectively:
• Aspire to transformational, not incremental change;
• Adopt new behaviors and think differently.
English translation of Mandarin original (in press with the Chinese journal Plant Engineering Consultants)
Energy Efficiency Lifestyle Four: Major Ingredients. Presented by Kateri Callahan, President of the Alliance to Save Energy at the International Symposium on Climate Change in Tokyo, Japan on November 17, 2008
With conditions in the developed markets of Europe and North America likely to remain weak in the near term, business is increasingly looking to Asia for growth. Growth will not be uniform across sectors or even within them. Which subsectors will see the most dynamic growth? And what will drive it? Exports? Domestic sales? Technology? Innovation? Rising consumer incomes? What should companies be thinking about as they plan their Asia strategies for the next five to ten years?
The Economist Intelligence Unit (EIU), sponsored by InvestKL, developed the “industry dynamism” barometer to measure the resilience and growth potential of six industry sectors across Asia.
The part of presentation contains gist of Indian energy sector and prospect @ 2050. The statistics are compiled from various government and international agency reports. The presentation is a portion of Synergem's corporate presentation.
How to Mitigate the threats of Climate Change - October 2021paul young cpa, cga
Blog – How to mitigate the impacts of Climate Change – Public and Private Sectors
I support the protection of the environment through sustainable practices that do not destroy global economy. Too many government policies are about carbon pricing. Carbon is not the enemy of the planet. More policy work needs to be done in areas of the circular economy, urban planning, forest management, water management, and land management.
1. Flood mitigation - https://www.usatoday.com/story/news/nation/2021/10/11/infrastructure-risk-flooding-first-street-foundation-report/6050243001/
2. Wild and forest fires - https://www.preventionweb.net/news/moving-beyond-americas-war-wildfire-4-ways-avoid-future-megafires
3. Urban planning - https://www.eea.europa.eu/themes/sustainability-transitions/urban-environment
4. Water supply and cyber attacks - https://www.nextgov.com/cybersecurity/2021/10/agencies-warn-ongoing-cyber-threats-water-treatment-facilities/186137/
5. Water management - https://www.weforum.org/agenda/2021/10/ancient-water-management-techniques-prairie-farmers-drought-climate-change-solution
6. Air quality - https://www.foxnews.com/us/us-cities-worst-air-pollution-ranked-report
7. Air quality - https://www.indiatoday.in/cities/delhi/story/delhi-air-quality-slips-very-poor-category-stubble-burning-polluted-air-1865635-2021-10-17
8. GDP - https://www.thenationalnews.com/business/road-to-net-zero/2021/10/16/inaction-over-climate-change-could-slash-global-gdp-by-3-annually-by-2030-bofa-says/
9. Plastic - https://innovationorigins.com/en/plastic-is-not-a-problem-we-just-have-to-deal-with-it-smartly/
10. Waste - https://behrtech.com/blog/iot-and-sustainability-7-applications-for-a-greener-planet/
11. Zero Waste - https://zerowasteeurope.eu/press-release/the-eu-policy-favouring-waste-incineration-is-unwarranted/
Business and Sustainable Development - The Green Race is OnMichael Soron
Provided May 10, 2010 at Simon Fraser University by Bjorn Stigson, President of the World Business Council on Sustainable Development. (Recv'd via email distrubtion from SFU)
Frauke Urban: Low carbon innovation in China – Prospects, Politics and PracticeSTEPS Centre
Presentation given by Frauke Urban (SOAS) at the University of Münster, January 2015
Part of the STEPS affiliate project on Low Carbon Innovation in China. Website: http://steps-centre.org/project/low-carbon-china
Sustainable energy for whom? Governing pro-poor pathways to low carbon energy...STEPS Centre
David Ockwell and Robert Byrne (University of Sussex/ STEPS Centre) gave this presentation at King's College London on 25 February 2014 as part of the Environment, Politics and Development Research Group seminar series.
Despite the potential development benefits of low carbon energy technologies, existing international policy has failed to deliver against the needs of low income countries or poor and marginalised people therein. This seminar presents (and seeks feedback on) preliminary findings from a CDKN-funded project on off-grid solar electrical services in Kenya (see http://steps-centre.org/project/low_carbon_development/ ). Utilising the STEPS Centre’s Pathways Approach, it is argued that the failure of existing policy stems from its tendency to frame low carbon development as a problem of financing low carbon hardware transfer to developing countries. Alternative conceptual framings, building on insights from innovation studies and socio-technical transitions, applied to in-depth historical analysis of the successful adoption of off-grid solar in Kenya, suggest neither hardware financing policies nor the free market are likely to result in widespread uptake of low carbon energy technologies amongst poor countries and poor people therein. Instead, interventions should seek to act as “innovation system builders” with an explicit focus on building inclusive innovation systems via a range of specific capacity building approaches.
Dr David Ockwell is a Senior Lecturer in the Dept of Geography at the University of Sussex and co-convenes the STEPS Centre’s energy and climate domain. He’s also affiliated to the Sussex Energy Group and the Tyndall Centre. David’s research focuses on low carbon development with particular recent emphasis on the implications of international policy in terms of poverty and social justice.
Dr Rob Byrne is a Research Fellow in SPRU (Science and Technology Policy Research) at the University of Sussex. He co-convenes the STEPS Centre’s energy and climate domain with David and is also affiliated to the Sussex Energy Group and the Tyndall Centre. Rob’s research focuses on low carbon development with a particular empirical focus on off-grid solar electrical services in East Africa where he has worked both as a practitioner installing solar home systems as well as conducting academic research on this issue
Beyond hardware financing: Pro-poor pathways to low carbon developmentSTEPS Centre
A presentation by Dr David Ockwell and Dr Rob Byrne, given at UEA in October 2013, as part of the project Pro-poor, low carbon development: Improving low carbon energy access and development benefits in Least Developed Countries (LDC). Find out more: http://steps-centre.org/project/low_carbon_development/
John Urry: Innovating Low Carbon Mobility FuturesSTEPS Centre
A presentation given by Professor John Urry, Director, Centre for Mobilities Research, Lancaster University, at the IN-EAST conference, University of Duisberg-Essen, November 2013. The presentation draws on Prof. Urry's 2013 book, Societies Beyond Oil: Oil Dregs and Social Futures. It is also relevant for his project: Low Carbon Innovation in China - Prospects, Politics and Pratice. Find out more: http://steps-centre.org/project/low-carbon-china
Low Carbon China - Innovation Beyond Efficiencypolicysolutions
Radical innovation is essential to achieve green growth. This paper presents three case studies of business model innovation: fertilizer, lighting services and end-of-life treatment of tires. It makes the case that a culture of innovation is the basis for a low-carbon economy, which demands that we individually and collectively:
• Aspire to transformational, not incremental change;
• Adopt new behaviors and think differently.
English translation of Mandarin original (in press with the Chinese journal Plant Engineering Consultants)
Energy Efficiency Lifestyle Four: Major Ingredients. Presented by Kateri Callahan, President of the Alliance to Save Energy at the International Symposium on Climate Change in Tokyo, Japan on November 17, 2008
Hanmer MS&L (former Hanmer & Partners) was founded in 1999, and over a period of years has established its reputation as one of the top multi-disciplinary communications firms in India, which has serviced and developed many prestigious clients. Our success story is attributed to our ‘desire to win’ attitude and also to our dedication and sincerity to work ethics and a unique approach in trying to understand the goals and objectives of our clients. In May 2008, the India operations team at Hanmer & Partners opted for a strategic merger with MS&L - one of the world's leading global communications firms. - www.hanmermsl.com
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Estudo realizado nos Estados Unidos com o objetivo de descobrir como as pessoas definem “bem-estar”, o que precisam para alcançá-lo, quais as barreiras que enfrentam e de que forma as marcas estão ajudando seus públicos neste objetivo. As entrevistas foram realizadas com 1.053 norte-americanos, entre 11 e 26 de novembro de 2015. Os principais achados da pesquisa foram a base para identificar tendências de comportamento e aprofundamento nas questões mais presentes da realidade brasileira. Por meio de desk research, foram monitoradas matérias, artigos e publicações por 6 meses (dez/15 maio/16) a respeito dos eixos correlacionados a definição e obtenção do “bem-estar”.
#CarnavalDeRua: Monitoramento de Mídias DigitaisEdelman
- Description Qual a temperatura do Carnaval de Rua na internet? Para entender o que essa manifestação cultural brasileira despertou nas pessoas, a Edelman Significa monitorou as conversas públicas nas mídias digitais, no período entre 23 de janeiro e 20 de fevereiro de 2017. Entre os principais destaques estão os blocos mais falados, as principais hashtags, as personalidades mais citadas, os emojis mais usados e as marcas mais mencionadas.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
Edelman Canada shares highlights from Alberta Finance Minister Joe Ceci’s 2017 Budget. To learn more about Edelman Canada, please visit www.edelman.ca.
2017 Edelman Trust Barometer - Canadian ResultsEdelman
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
Renewable Energy: An Assessment of Public Awareness in Jhansi Neeleshkumar Maurya
ABSTRACT India is one of the countries with the largest production of energy from renewable sources (solar light, bio gas, hydro, bio diesel, wind etc). Jhansi city has a very good scope to generate renewable energy due to their geographical situation and environmental factors. Diffusion methods are a key factor in promoting renewable energy production. Present time Indian government uses different types of effective extension education and diffusion method a deep gap which needs to be addressed in the area of energy education and awareness in India. This study aims to address the awareness of renewable energy and running Indian government different subsidy scheme like Jawaharlal Nehru National Solar Mission (JNNSM), Government Yojana: Solar Energy Subsidy Scheme, UDAY Scheme, SECI scheme, ROOFTOP scheme. Methodology used sample size was 250 respondents from Jhansi three different local area were chosen Shiva Ji Nagar, Veerangana, Kochha Bhanwar its duration from November 2018 to February 2019. Questionnaire based on self-structured questionnaires including demographic data that includes gender, age, income, education, area of residence, life quality, and interest of implementation. The statistical analysis used percentage and ratio, stated that middle class and rural respondents were more (76%)interested to use renewable energy, government launched different schemes but 96 % respondent had no knowledge. The government needs to improve its diffusion method that changes Indian people’s view of renewable energy not only economically but eco-friendly and helpful in various type of health issues. Keywords: Awareness -Renewable Energy, Diffusion method, government subsidy, eco-friendly.
Renewable Energy: An Assessment of Public Awareness in Jhansi Neeleshkumar Maurya
India is one of the countries with the largest production of energy from renewable sources (solar light, bio gas, hydro, bio diesel, wind etc). Jhansi city has a very good scope to generate renewable energy due to their geographical situation and environmental factors. Diffusion methods are a key factor in promoting renewable energy production. Present time Indian government uses different types of effective extension education and diffusion method a deep gap which needs to be addressed in the area of energy education and awareness in India. This study aims to address the awareness of renewable energy and running Indian government different subsidy scheme like Jawaharlal Nehru National Solar Mission (JNNSM), Government Yojana: Solar Energy Subsidy Scheme, UDAY Scheme, SECI scheme, ROOFTOP scheme. Methodology used sample size was 250 respondents from Jhansi three different local area were chosen Shiva Ji Nagar, Veerangana, Kochha Bhanwar its duration from November 2018 to February 2019. Questionnaire based on self-structured questionnaires including demographic data that includes gender, age, income, education, area of residence, life quality, and interest of implementation. The statistical analysis used percentage and ratio, stated that middle class and rural respondents were more (76%)interested to use renewable energy, government launched different schemes but 96 % respondent had no knowledge. The government needs to improve its diffusion method that changes Indian people’s view of renewable energy not only economically but eco-friendly and helpful in various type of health issues. Keywords: Awareness -Renewable Energy, Diffusion method, government subsidy, eco-friendly
CPPR International Conference on:Climate Change Paradigms
20-21 November 2015
The PPT by Ms Rajasree Ray, (Additional Economic Adviser), Dept. of Economic Affairs, Govt. of India deliberates on fiscal instruments & initiatives for climate finance by India.
It is noteworthy that currently, coal-based power projects are under threat due to lack of coal linkages and power purchase agreements, thus stalling many existing power projects and discouraging many companies from expanding to new coal power projects. This would give a boost to hydropower projects in many regions, especially in the Himalayan regions.
Centre for Financial Accountability aims to strengthen and improve financial accountability within India by engaging in critical analysis, monitoring and critique of the role of financial institutions – national and international, and their impact on development, human rights and the environment, amongst other areas.
For more information visit http://www.cenfa.org
Get in touch with us at info@cenfa.org
We also publish Finance Matters, a weekly newsletter on the development finance. The archive can be accessed at http://www.cenfa.org/newsletter-archive/
To subscribe, email us at newsletter@cenfa.org
Zain Ravdjee Renewable Energy Pvt.Ltd.Zain Ravdjee
ZAIN RAVDJEE RENEWABLE ENERGY PRIVATE LIMITED is an Independent Power Producer (IPP), which was incorporated in February 2011 with the main objective to promote Renewable Energy power projects considering the huge investment opportunities in the Renewable Energy and to become a leading developer in this field.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
Case studies for B2B and B2C PR in China, covering NGO/Government, Manufacturing/Engineering, Renewable Energy, lifestyle, Automotive, F&B, Finance, Education and Telecom. Finance&Telecom in HK is also included.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Presentation given at the China British Business Council (CBBC) by Christian Dougoud on 28th November 2013.
Key topics:
Factors influencing the choice of a University
Social Media landscape in China
Using Mobile Communication for Higher Education with Wechat/Weixin
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. February 2
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. Feb 2012.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. An Overview of India Market
• India being fastest growing economies in the world, present lucrative opportunities for
the companies focussing on clean technologies.
• With the rise in economy and hence rise in the demand for clean technologies, the
development and deployment of renewable sources that reduce greenhouse gas
emissions is a high priority for The Government of India
• From the policy standpoint, there is genuine push towards clean energy, across solar,
hydro, wind and biomass
• Indian Renewable Energy Market Strengths is estimated to be worth USD 17 billion,
growing at the rate of 15% annually.
• Out of 200,000 MW of total estimated renewable energy potential, only 19, 973 MW has
been tapped so far leaving huge opportunity for growth
3. • India rated as the top four countries in the world for renewable energy capacity and offers various
incentives in this area
4. Wind Energy: Companies in wind energy have found huge markets in India since the
country imports wind turbines, windmill blades, batteries, converters etc.
Hydro Energy: Govt. of India has firmed up investments of USD 20 billion towards the
development of hydro projects by 2020.
Biomass: The Government has announced a target of creating 10,000 MV of biomass
power generation by 2020 and is releasing biomass power policy. Required
investments: 2.7 billion
Solar: India has a USD 19 billion plan to produce 20 GW of solar energy by 2020
Clean coal technologies, water and waste water management, environmental
technologies are among the areas that are being explored further
Renewable Energy – Key Segments
5. The Ministry of New and Renewable Energy (MNRE) is the nodal Ministry of the
Government of India for all matters relating to new and renewable energy. The
role of new and renewable energy has been assuming increasing significance in
recent times with the growing opportunity in the energy sector
Key Governing Entity :
11. Thank you!
*Information mentioned here is from various sources including news publications, web articles, whitepapers etc., and are only for the purpose of knowledge sharing which hold no copyright issues*