This document outlines a 5 point action plan for using Slideshare to promote the social media agency BLOOM. The plan includes: 1) Creating best practice guidelines for Slideshare decks; 2) Developing insight decks for BLOOM personnel; 3) Creating decks showcasing BLOOM's services and client case studies; 4) Sharing decks on new industry trends and changes; 5) Potentially upgrading BLOOM's Slideshare account to a premium Gold plan. The overall goal is to position BLOOM as a thought leader and showcase its expertise to attract potential clients and employees.

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5 POINT ACTION PLAN:
SLIDESHARE
Making the world’s largest slideshow sharing platform work for us.

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Contents
Why Slideshare?
Creating Best Practice Guidelines
Bloom Personnel Insight Decks
What We Do at BLOOM
Industry Changes and Trends
Upgrading the Account - Synergy

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Why Slideshare?
Over 18 million visitors a month
A visual aid; the brain processes visual
information 60,000 times faster than text
An easy, effective way to share links to
website, cross promote other social
channels and repurpose existing content
Partnered with/owned by LinkedIn

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Point 1: Creating Best Practice
Guidelines
Details on choosing an effective title
Guidelines on hashtagging for specific audiences
(B2B, B2C or SaaS dependent on subject)
Desired layout, branding and general look/feel
Tone of voice to be taken
Points on what attracts views and shares
Focus on link inclusion wherever possible e.g.
Further reading: http://www.bloomworldwide.com/what-we-do/

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Roles in BLOOM Engage
Ensure company-wide competency,
consistency and clarity
Can be easily adapted and repurposed
for client use

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Point 2: BLOOM Personnel Insight
Decks
Develop regular ‘Insight’ decks, showcasing a
particular Bloomer’s expertise in a topical
context
Highlight the importance of ‘people’ in
keeping with the new website ethos (‘people
are the heroes’)
Decks are multi-purpose, showing potential
clients what we do, guiding existing clients
through utilizing their new services and
offering industry tips to a wider audience

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How Will This Help BLOOM?
BLOOMER Insight decks add a personal, sensory aspect. The
onus is on people as well as the insight they are providing
from their area of expertise.
They would appeal to potential employees, driving traffic to
the website, whether through vacancy ads or further
reading within the blog section.
Insight decks benefit a BLOOMERs personal brand and
online presence, portraying them as industry experts in
their field and in turn increasing reputability of the
company as a whole.

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Point 3: What We Do At BLOOM
Create Slideshare decks that give a wider
perspective on the services we provide as
an agency
Would take the form of case studies,
focused on the numbers/results for our
clients, represented as visually as possible
Acts as a chance to ‘show off’ existing
major clients such as Toyota to potential
leads, clients and investors

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How Will This Help BLOOM?

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Point 4: Industry Changes and Trends
Create and share Slideshare presentations
on the very latest Social Media changes and
trends, in a timely manner (as close to day of
announcement as possible)
Would take the form of a news item, with
slides explaining what it is, when it will take
effect and how it could be utilized for
business
This would require Bloom Engage to
research and stay on top of all industry news
daily

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How Will This Help BLOOM?
Introductions to new technologies receive
a great deal of click through and share
activity, especially if relevant (news-like!)
Would help position BLOOM as thought
leaders
Would link back to the blogs section of the
website, with content easily repurposed
across both formats

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Point 5: Upgrading the Account
Slideshare Gold is $30/mo more than our
current plan, however offers more
customization of profile page – useful in
branding and ensuring synergy across all
BLOOM touchpoints – as well as 75 leads 20
video uploads compared to the current 30
leads and 10 videos
This step would depend on budget and how
big a priority Slideshare is, but it is one I
believe would be worth taking