This document discusses how public relations and social status are related in the digital age. It argues that PR now has more to do with social media and technology, as these allow information to spread more quickly. However, the core of PR - emotions, wishes, positioning - remains the same. In the digital world, social status is based on the number of retweets, mentions and followers someone has online. Certain social media personalities have achieved "webceleb" status due to their large online following and interactions, even if they do not actively engage with others. The new PR focuses on creating new possibilities and experiences, rather than just selling products.

1. PR 2.0 & Social Status
by @pedrosorren

2. # Muchas Gracias!

3. @pedrosorren

4. @pedrosorren

5. @pedrosorren

6. @pedrosorren

7. @pedrosorren

8. @pedrosorren

9. @pedrosorren

10. @pedrosorren

11. **ATTENTION**
Disclaimer!

12. PR 2.0? Humm.

13. Old School

14. New School

16. How information is
transmitted

23. Ok. So what’s
important now?

30. #calabocagalvao

32. Public Relations has
NOTHING to do with
technology.

33. Public Relations has
NOTHING to do with
technology.
Tech is just shortens the time & space. That’s a shift.

34. Emotions

35. Estimulations

36. Wishes

37. Dreams

38. Positioning

39. Capacity of
Persuasion

40. PR is most of the time
is...

41. Social Status

42. WTF ?

43. WTF ?
• Prestigioius due to a position in society
or family
• Actually gettiing it done by own merit

44. X

45. Digital Social Status

46. Digital Social Status

47. Digital Social Status

48. Digital Social Status

49. Digital Social Status
@cardoso

50. Digital Social Status
@cardoso

51. When Will I be Mayor?

53. Do you want to raise
110% in revenue?

55. Pure Status

56. The Human Factor

58. 535

59. 672
535

60. 765
672
535

61. 1105
765
672
535

62. 1694
1105
765
672
535

63. 22,180!

64. Piotr Arsenieyevich Smirnov

65. • First man to introduce advertising in
Czarian Russia
• Tech savvy. 1st company to introduce the
Carachoal Vodka Destilation process
• Wanted the Royal Czar Recognition as the
official Vodka from Russia

66. #FAIL

67. PR 2.0 medieval Style.

68. PR 2.0 medieval Style.

69. + !

70. + !

71. + !

72. + !

73. LBS + Real Time + Status

74. LBS + Real Time + Status
Do you check-in in any
place?

75. LBS + Real Time + Status
Do you check-in in any
place?

76. LBS + Real Time + Status
Do you check-in in any
place?

77. LBS + Real Time + Status
Do you check-in in any
place?

78. Democracy, Interction, Innvation, culture, revolution, a
better world?

79. Democracy, Interction, Innvation, culture, revolution, a
better world?
THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US

80. Democracy, Interction, Innvation, culture, revolution, a
better world?
THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US

81. We wanna feed our
hungry egos. =|

82. Webcelebs.

83. Timeline Rockstars
• They don’t RT
• They don’t reply
• They don’t do #FF
• The DM
misunderstood ;-)

86. RTs =

87. RTs =

88. RTs =
Mention =

89. RTs =
Mention =

90. RTs =
Mention =
#FF =

92. Webcelebs are the
new MadMen

93. Where do they live?

94. Where do they live?
Agencies!

95. Where do they live?
Agencies!
Thinking about Marketing for Products

96. "The phrase want better
marketing, create a better
product has never been more
relevant". - Adam Broitman

97. Corporate Exemple
• They don’t Tweet
• No FB button on their website
• Closed
• Only attend to it’s own events
• Jornalists steals their products
• Always pushing the consumers to do everything with
their software/accessories

101. Here we’re all the same,
baby

114. “Don’t sell Tell”
@julima
“There’s no more pay to play
only play to play” @equalman

115. The new PR is
• New possibilities
under the same
product
• Impossible like
@mandic
• Post-PHD in P&R and
R&D

116. Status Dreams
Emotions
Stimulation Wishes

117. Valeu!
@pedrosorren