Full details about this presentation can be found on pedrosorren.com/apidistribution

1. 10 Steps to get distribution
for your API!
!
Pedro Sorrentino!

2. • 2 and a half years at
SendGrid
• Never worked for an API
company
• New almost nothing about
email before
!
Just a little background

3. Some numbers about our growth
• 20.000 Accounts
• 3 Billion Emails a Month
• 3 Partners
• 30 Employees 2 Offices
• 150.000 Accounts
• 13 Billion Emails a Month
• Over 25 distribution partners
• 250 Employees 5 Offices

4. 2010

5. SendGrid Cloud Distribution Partners ! 2014

6. SendGrid outside of
SendGrid.com

7. 10 Steps to Get More
Distribution for Your API

8. #1 Work on an universally
distributed protocol
=SMTP
=
SMS
=Payments
=Storage
=Transaction Authentication

9. #2 Add More Value Than
What you Can Capture

10. #3 Be there early.

11. #4 Have Internal Resources
that Can Support You

12. #5 Service as a
Software Matters

13. #6 Sample Apps and
Documentation

14. #7 Pay attention to
"the why” of the deal

15. #8 Launching and closing is only the first step

16. #9 Learn how to say no.

17. #10 Also that no, means not yet.
Most of the times.

18. Thanks!
Pedro Sorrentino
BD & Partnerships
pedro.sorrentino@sendgrid.com
@pedrosorren
!