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Startup Culture. 1% better everyday.
HOW TO SCALE
YOURSELF?
@pedrosorren pedrosorren@gmail.com
And the Stuff AroundYou
Wednesday, May 1, 13
Wednesday, May 1, 13
Wednesday, May 1, 13
MASSIVE
GROWTH
Wednesday, May 1, 13
EXTERNAL SCALABILITY.
222 Billion Marketcap in 14 years.
Wednesday, May 1, 13
INTERNAL SCALABILITY.
Wednesday, May 1, 13
LAST 3.5
YEARS
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
WHAT I AM A PART OF
Wednesday, May 1, 13
VERY DIFFERENT
PROJECTS.
Similar Scalable Elements.
Wednesday, May 1, 13
PROJECT.
SCALABILITY “FEELING”.
+
Wednesday, May 1, 13
SCALABILITY
FORMULA?
(P + E) x H
37
+ S
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37
SCALABILITY
FORMULA!
=
Something Awesome.
+ Support
Wednesday, May 1, 13
QUE CARAJO CON
EL “37X”?
Wednesday, May 1, 13
ELEVATED BY 37
=
1% BETTER. EVERYDAY
Wednesday, May 1, 13
ZAPPOS 2009 ALL COMPANY
HOLIDAY MEMO
Wednesday, May 1, 13
“Think about what it means to improve just 1% per day and build
upon that every single day.
Doing so has a dramatic effect and will make us 37x better, not
365% (3.65x) better at the end of the year.
Wake up every day and ask yourself not only what is the 1%
improvement I can change to make Zappos better, but also what is
the 1% improvement I can change to make myself better
personally and professionally – because we, Zappos, can’t grow
unless we as individual people grow too.”
ZAPPOS 2009 ALL COMPANY
HOLIDAY MEMO
Wednesday, May 1, 13
“Think about what it means to improve just 1% per day and build
upon that every single day.
Doing so has a dramatic effect and will make us 37x better, not
365% (3.65x) better at the end of the year.
Wake up every day and ask yourself not only what is the 1%
improvement I can change to make Zappos better, but also what is
the 1% improvement I can change to make myself better
personally and professionally – because we, Zappos, can’t grow
unless we as individual people grow too.”
ZAPPOS 2009 ALL COMPANY
HOLIDAY MEMO
Alfred Lin, Zappos CFO
Wednesday, May 1, 13
TURN A DAILY 5K
INTO A DAILY 10K
Wednesday, May 1, 13
ANDYOU IMPROVE
1% everyday on it.
Wednesday, May 1, 13
Sounds Easy?
Wednesday, May 1, 13
!"!!!!
!20.00!!
!40.00!!
!60.00!!
!80.00!!
!100.00!!
!120.00!!
!140.00!!
!160.00!!
!180.00!!
!200.00!!
1!
14!
27!
40!
53!
66!
79!
92!
105!
118!
131!
144!
157!
170!
183!
196!
209!
222!
235!
248!
261!
274!
287!
300!
313!
326!
339!
352!
365!
Final&Result&
Final!Result!
187.5K A Day!
Wednesday, May 1, 13
!"!!!!
!20.00!!
!40.00!!
!60.00!!
!80.00!!
!100.00!!
!120.00!!
!140.00!!
!160.00!!
!180.00!!
!200.00!!
1!
14!
27!
40!
53!
66!
79!
92!
105!
118!
131!
144!
157!
170!
183!
196!
209!
222!
235!
248!
261!
274!
287!
300!
313!
326!
339!
352!
365!
Final&Result&
Final!Result!
“HOCKEY STICK” CHART.
Wednesday, May 1, 13
!"!!!!
!20.00!!
!40.00!!
!60.00!!
!80.00!!
!100.00!!
!120.00!!
!140.00!!
!160.00!!
!180.00!!
!200.00!!
1!
14!
27!
40!
53!
66!
79!
92!
105!
118!
131!
144!
157!
170!
183!
196!
209!
222!
235!
248!
261!
274!
287!
300!
313!
326!
339!
352!
365!
Final&Result&
Final!Result!
“HOCKEY STICK” CHART.
Wednesday, May 1, 13
!"!!!!
!20.00!!
!40.00!!
!60.00!!
!80.00!!
!100.00!!
!120.00!!
!140.00!!
!160.00!!
!180.00!!
!200.00!!
1!
14!
27!
40!
53!
66!
79!
92!
105!
118!
131!
144!
157!
170!
183!
196!
209!
222!
235!
248!
261!
274!
287!
300!
313!
326!
339!
352!
365!
Final&Result&
Final!Result!
“HOCKEY STICK” CHART.
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
37 + $27.6 MM +Techstars
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
37 + $27.6 MM +Techstars
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
37 + $27.6 MM +Techstars
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
37 + $27.6 MM +Techstars
=
Wednesday, May 1, 13
(Problem + Epiphany) x HUSTLE
37 + Support or Luck Element
= Something Awesome.
(Solve Email + Huge Opportunity) x HUSTLE
37 + $27.6 MM +Techstars
=
Wednesday, May 1, 13
Delivering Email at Scale!
70,000+ Enterprise and
SMB customers
Sending 7 billion emails
per month
Customers in less than 4Years
Emails a Month
130.000
9 billion
Countries that we sell to
131
Wednesday, May 1, 13
BEING PART OF
TECHSTARS
Wednesday, May 1, 13
FROM SAO PAULO
Wednesday, May 1, 13
TO BOULDER
Wednesday, May 1, 13
Wednesday, May 1, 13
TACTICS.
Wednesday, May 1, 13
Wednesday, May 1, 13
Wednesday, May 1, 13
BUSINESS KARMA
Always ask the question: how can I help you?
Wednesday, May 1, 13
BUSINESS KARMA
Always ask the question: how can I help you?
And then, actually help!
Wednesday, May 1, 13
COLD EMAILING IS AN ART.
Wednesday, May 1, 13
Wednesday, May 1, 13
Wednesday, May 1, 13
MASSIVE
GROWTH
Wednesday, May 1, 13
1%
Wednesday, May 1, 13
GRACIAS!
pedro.sorrentino@sendgrid.com
@pedrosorren
pedrosorren.com
Wednesday, May 1, 13
LAUREM LAUREM
Startup Culture. 1% better everyday.
LAUREM LAUREM
LAUREM LAUREM
LAUREM LAUREM
LAUREM LAUREM
Wednesday, May 1, 13
LAUREM LAUREM
Startup Culture. 1% better everyday.
LAUREM LAUREM
LAUREM LAUREM
LAUREM LAUREM
LAUREM LAUREM
Wednesday, May 1, 13

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How to Scale Yourself, 1% better everyday