Social Converence - why you can't ignore it
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The document discusses the concept of "social convergence" and how social media platforms are becoming increasingly interconnected. It notes that most people are active on major platforms like LinkedIn, Facebook, and Twitter. It argues that by taking advantage of this connectivity through outbound social media marketing, small businesses can find real leads and prospects through platforms in an integrated, "socially convergent" way. The key is setting up content and expertise that drives leads to your business, rather than passively waiting for opportunities.
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Lecciรณn 1 juan
1. Juan el Evangelista y Juan el Bautista testificaron que Jesรบs es el Hijo de Dios, siendo el Verbo hecho carne y la luz verdadera que ilumina a todo hombre.
2. Los primeros discรญpulos que siguieron a Jesรบs tambiรฉn reconocieron su autoridad y deidad, refiriรฉndose a รl como el Mesรญas y Maestro prometido.
3. Jesรบs realizรณ su primer milagro en las bodas de Canรก convirtiendo agua en vino, manifestando asรญ su gloria como Hijo de Dios ante sus disc
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Social Converence - why you can't ignore it
- 1. Social Convergence what it is โฆand why you canโt ignore it! Chris Butler 27/09/12
- 2. PLEASE ENSURE YOUR PHONES, TABLETS AND LAPTOPS ARE SWITCHEDโฆ..
- 3. ON!!! #networkingwork1 FB - NetworkingWorks
- 4. โข Online sales leads service with 21k members โข Using social networking to broker valuable new relationships โข 2.5m+ leads shared โข Simple tools turning contacts into customers
- 5. Social Convergence? โข What on earth? โข Sounds a bit wooly! โข What do we mean 'social'โฆ โข Do you have any ideas? โข Well this is my view โฆ
- 6. An unscientific experiment โข Hands up! โข Hands down if you are not on โฆ โ LinkedIn
- 7. An unscientific experiment โข Hands up! โข Hands down if you are not on โฆ โ LinkedIn โ Facebook
- 8. An unscientific experiment โข Hands up! โข Hands down if you are not on โฆ โ LinkedIn โ Facebook โ Twitter
- 9. An unscientific experiment โข Hands up! โข Hands down if you are not on โฆ โ LinkedIn โ Facebook โ Twitter โ That'll do for now
- 10. โข So โฆ we are all connected โข All the tools interlink โข We have the capacity to reach an unbelievable audience โข The stats don't lie โฆ or do theyโฆ
- 11. There are 238m Tweets per dayโฆsoโฆ Courtesy of http://www.cabletv.com/blametwitter
- 12. But how do you make it work? โข Quick question โ who has done business from their connected world? โข Was it easy? โข Did the business just fall into your lap? โข Time to blow away some of the myths.
- 13. โข Business on the web is just business โข It won't just fall into your lap โข BUT the tools make it easier โข The more converged your 'world' is, the easier it becomes
- 14. โข Social stuff interlinks โ it is all built in โข Use it! โข You can find real leads using converged tools โข Example โ Twitter is FULL of people asking for stuff
- 15. This is just an example from our own tool set
- 16. โข There are great ways to not win business โ Sit there and aggressively wait for the phone to ring โ Or the tweet to come in โ Or the 'Like' to happen
- 17. โข Or you could do something about itโฆ โข There are only two real channels โ Inbound โ Outbound โข Which do you think works best in the Social World?
- 18. โข Let's consider outbound marketing. โข Do you like being on the end of it? โข Is it effective for small businesses? โข How can we make it work 'socially' โ the Social Envangelist concept
- 19. โข Setting stuff up so leads come to you โข Blogs, Referrals, Subject matter expertise โข Creating Social Capital โ any ideas? โข OVER TO YOU!
- 20. โข There is nothing new under the sunโฆ. โข โฆbut there may be new ways of using sunbeams.
- 21. โข Questions and Answers โข But first I have one for you โ What is the one thing that prevents you from using all of the tools out there to do the things we have been speaking about?
- 22. โข This is my socially convergent intelligent whizzy business card which you can scan now โฆor for the luddites โฆ