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Digital Telepathy, Inc. Pr 2.0 Workshop
This document discusses how public relations is embracing new technologies like Web 2.0. It defines some key aspects of Web 2.0 like participation over publishing and user contributions. Case studies show how companies have benefited from things like viral videos. The document recommends that PR professionals use new techniques like optimizing press releases, blogging consistently, and engaging on social media and networking sites. It concludes by advising PR to embrace new media, facilitate conversations, be authentic, track results, and think unconventionally.
