This document discusses editorial writing. It defines an editorial as a persuasive essay that expresses a newspaper's viewpoint on controversial issues and offers solutions to problems. Editorials should clearly state opinions and not be presented as news. Their purpose is to stimulate thinking, influence opinion, and sometimes motivate action. Effective editorials have a clear introduction that catches the reader's attention, arguments in the body to persuade the reader, and a conclusion that prompts the reader to action, preferably supporting the newspaper's position. The document also outlines different types of editorials and provides a SPECS formula for writing editorials that includes stating the problem, taking a position, providing evidence, stating a conclusion, and offering a solution.