This presentation represents some search engine optimization fundamentals. Get a basic knowledge of serch engine optimization process. Layerpoint

1. Search Engine Optimization
Fundamentals
Search Engine Optimization or SEO is a methodology of strategies,
techniques and tactics used to increase the amount of visitors to
a website by obtaining a high-ranking placement in the search results page
(SERP) of a search engine —including Google, Bing, Yahoo and other search
engines.

2. Types of SEO
 On page SEO
 Off page SEO

3. Off page SEO
 It mainly deals with website’s popularity in 3rd
party websites.

4. Components of Off page SEO
 Directory submission
 Article submission
 Forum Posting
 Social Bookmarking
 Blog Commenting
 Social Networking
 Video Submission
 Classified Submission

5.  Press Release Submission
 Image sharing
 PPT sharing
 PDF sharing
Components of Off page SEO

6. On page SEO
 It deals with website’s structure and website’s
content.

7. Components of On page
 Title tags
 Meta Description
 Meta Keywords
 Permalink
 Breadcrumbs
 H1 tags
 Image Alt tag
 Keyword Proximity

8.  Keyword density
 Content Optimization
 Internal linking
 Robots.txt Optimization
 Site map creation
Components of On page

9. KPI’s to measure success of a SEO campaign

10.  OrganicTrafficVolume
 Keyword ranks
 Number of back links
 Overall website performance
 Content engagement

11. By::Ravi Patel