Keyword Planner is a free Google AdWords tool that helps users research keywords, understand keyword competitiveness and search volume, and generate new keyword ideas. It provides data on the number of advertisers bidding on keywords, average monthly searches, and estimated costs-per-click. Users can enter keywords or categories of interest, customize location and language settings, and download keyword data to an Excel file. The tool helps optimize websites by identifying popular but less competitive "long tail" keywords to target and incorporating those keywords throughout the website content and code.

1. SEO
Google Keyword Planner
D.L. Bearden, PhD
St. John International University
This will help you with promoting your new WordPress website

2. Using Keyword Planner
 Keyword
Planner is like a workshop for building new
search network campaigns or expanding existing ones.
You can search for keyword and ad group ideas, see
how a list of keywords might perform, and even create
a new keyword list by multiplying several lists of
keywords together. A free AdWords tool, Keyword
Planner can also help you choose competitive bids and
budgets to use with your campaigns.
 You can use Keyword Planner to lay the groundwork
for a successful campaign. Click the Tools and
Analysis drop-down menu and select "Keyword
Planner."
https://adwords.google.com/ko/KeywordPlanner/Home
 Note To access Keyword Planner, you must sign in
using a Google account. Click the Tools and Analysis
drop-down menu and select "Keyword Planner."

3. Research your keywords
Enter one or more of the
following:
Your product or service
For example, flowers or used cars
Your landing page
Your product category
Enter or select a product category
Targeting
All locations
Language
Google and search partners
Negative keywords
Customize your search

4. Understanding the Results
The
tons of keyword data you see in the
columns can be used to brainstorm and
add additional keywords to your
webpage.
Target your marketing location.
Adwords takes data from searches made
in your specified country in your specified
language. This can be changed easily in
the search box.

5. Competition
The
number of advertisers that
showed on each keyword relative to
all keywords across Google.
About the number: Google calculates
the number of advertisers bidding on
each keyword relative to all keywords
across Google.
How to use it: Determine how
competitive ad placement is for a
keyword.

6. Average Monthly Searches
The
average number of times people have
searched for this exact keyword based on
the targeting settings that you've selected.
About the number: Google calculates the 12month average of the number of searches for this
exact keyword based on the location and Search
Network targeting settings that you've selected
(not including your language setting).
How to use it: See how popular this keyword
is. This information can give you an idea if adding
the keyword to your campaign will help you
reach your advertising goals.

7. Download ideas
Your
suggested bid is calculated by taking
into account the costs-per-click (CPCs)
that advertisers are paying for this
keyword for the location and search
network settings you've selected. The
amount is only an estimate, and the actual
cost-per-click may vary.
Just download to an Excel file to keep the
ideas for use on your website.
Notice the Square Brackets

8. Understand the Results
You
want popular keywords on your
webpage that have less competition.
Your
chosen keywords will appear in
almost every page.
But if you are competing with tons of
pages invent a “long tail keyword”.

9. Google the keyword to see how
bad the competition is for your
keyword

10. Inventing Long-Tail Keywords
You
need to invent a long-tail
keyword that is popular yet rare.
Use a keyword that is POPULAR
combined with a keyword with the
competition RARE. Together it is a
long tail keyword.
Try other long tail keyword ideas.

11. Now Google This Long-Tail again.
Much better….your chances are good now of showing up in the first page
if you use prominently the keywords “vegan restaurant brookline”

12. Repeat your search…
For
additional keywords do the search
and copy three to five words in your
Excel spreadsheet.
Update the spreadsheet.

13. Research the Competition
You can get keywords in seconds
from the competitors' websites.
Note: Depending on how well a
site is optimized you may or may
not get keywords from your
competitor.
If you don’t get any, then you are
probably ahead of the game.

14. Final Word
If
your webpage does not have
the keywords, Google cannot
index it, and therefore users will
not find your site.
If you webpage has commonly
used keywords you will not be
found. Use LongTail Keywords.

15. Using WordPress
This
week you only need to submit your
Excel spreadsheet of keywords. You get a
break from WordPress!
Using WordPress next week you can
optimize your website for your identified
words by putting these keywords in
WEBPAGE title, H1 tag, first sentence of
a paragraph, images and links.
You can also put it in the TITLE tag and
in the DESCRIPTION tag.