This document provides SEO friendly markup tips for developers working with Exponent CMS websites. It highlights two common issues: applying the H1 tag to logos and module titles by default, which can result in multiple H1 tags on a single page. For proper SEO, each page should only have one H1 tag describing the main topic. The document gives an example of a site that was optimized by removing unnecessary H1 tags, which helped the pages rank higher in organic search results.
An easy way to get more, relevant website traffic. There's so much advice and information about SEO, here is one tactic I recommend doing now if you aren’t doing it already. If you’re having trouble figuring out where to start with SEO, this can be your first step.
The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
ContentDaDa is an online content marketplace connecting content writers and content seekers. We extend our service not only for writing the content for websites but we also extend our content writing service in writing blogs, promotional content, articles, SEO friendly content, Academic Content writing, SOP writing, eBooks, Translation, copywriting, Technical writing
This presentation informs about the various important SEO techniques such as Rank Brain, Voice Search, AMP and Featured Snippets and how implementing them would promote your business gain first few ranks in organic search.
Meta tags title should be less than 65 characters.
Meta tags description is expected to be less than 150 characters.
Not more than one h1 tag on a page.
Make use of long tailed keywords.
An easy way to get more, relevant website traffic. There's so much advice and information about SEO, here is one tactic I recommend doing now if you aren’t doing it already. If you’re having trouble figuring out where to start with SEO, this can be your first step.
The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
ContentDaDa is an online content marketplace connecting content writers and content seekers. We extend our service not only for writing the content for websites but we also extend our content writing service in writing blogs, promotional content, articles, SEO friendly content, Academic Content writing, SOP writing, eBooks, Translation, copywriting, Technical writing
This presentation informs about the various important SEO techniques such as Rank Brain, Voice Search, AMP and Featured Snippets and how implementing them would promote your business gain first few ranks in organic search.
Meta tags title should be less than 65 characters.
Meta tags description is expected to be less than 150 characters.
Not more than one h1 tag on a page.
Make use of long tailed keywords.
this will be review and bonus article for Blog Link Magic by IM Wealth Builders for his next lunch at 11 am Monday, September 5th, 2019.
http://undercovercurator.com/blog-link-magic-review-and-bonus/
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
Visit our site for more info: https://destinymarketingsolutions.com/
Call Us: (855) 965-6492
Connect with Us:
Facebook: https://www.facebook.com/destinymarketingsolutions/
Twitter: https://twitter.com/DestinyMarketin
LinkedIn: http://bit.ly/2yNzS2W
Google MyBusiness: https://goo.gl/maps/Ev69EuT9DHF2
Subscribe to Our YouTube Channel: https://bit.ly/39X8nEJ
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
25 E commerce SEO tips by arkloop solutionsAshwin Arora
Official Site of Arkloop IT Solutions, web applications, graphic designs, custom software, mobile applications, E-catalogues, multimedia presentation, Invitation Cards at very affordable cost in navi Mumbai - India.
10 Steps to Writing Super Content for Search EnginesBen Cotton
Ben Cotton gives 10 tips on increasing search visibility for content. Check out the speaker notes for a more detailed description of the points made in the deck.
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. https://mydreamlives.com/
this will be review and bonus article for Blog Link Magic by IM Wealth Builders for his next lunch at 11 am Monday, September 5th, 2019.
http://undercovercurator.com/blog-link-magic-review-and-bonus/
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
Visit our site for more info: https://destinymarketingsolutions.com/
Call Us: (855) 965-6492
Connect with Us:
Facebook: https://www.facebook.com/destinymarketingsolutions/
Twitter: https://twitter.com/DestinyMarketin
LinkedIn: http://bit.ly/2yNzS2W
Google MyBusiness: https://goo.gl/maps/Ev69EuT9DHF2
Subscribe to Our YouTube Channel: https://bit.ly/39X8nEJ
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
25 E commerce SEO tips by arkloop solutionsAshwin Arora
Official Site of Arkloop IT Solutions, web applications, graphic designs, custom software, mobile applications, E-catalogues, multimedia presentation, Invitation Cards at very affordable cost in navi Mumbai - India.
10 Steps to Writing Super Content for Search EnginesBen Cotton
Ben Cotton gives 10 tips on increasing search visibility for content. Check out the speaker notes for a more detailed description of the points made in the deck.
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. https://mydreamlives.com/
This precise match method has been utilized successfully for several years. So much so that Internet marketers are now having to focus on less productive but more numerous niche websites. Niche site marketing employs what is called longtail keywords. The Ultimate Beginner's Guide to Affiliate Marketing: A Simple, Practical System for Making Money Online with Google Sniper. Read: https://mydreamlives.com/google-sniper-review.html
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
Learn how to keep costs down by managing your own SEO campaigns. Here are 5 must have tools to ensure you are effectively and efficiently managing your SEO campaigns.
On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Tips for Exponent CMS Developers
1. By Chris J. Everett, Principal & Founder
Captivate Search Marketing
2. As I've optimized Exponent CMS websites over the years, one of the
challenges that I've discovered is making sure the developers understand the
proper SEO friendly markup principles required to maximize the organic search
value of the site.
It's not that I blame the developers for some of the markup oversights I've come
across when analyzing the level of SEO friendliness an Exponent CMS site
might have – after all, it's their job to build the sites and the SEO consultant's
job to optimize them.
3. I’ve come up with these SEO friendly markup tips to educate Exponent CMS
developers who might not be as SEO savvy in order to make the development
process more efficient – particularly for websites undergoing an organic search
optimization program
4.
5. I've seen this done many, many times, where developers have created a logo
style class in the CSS and have applied an H1 tag to the logo in every
subtheme of the site.
The problem with this from an SEO perspective is multifaceted. First,
because the logo is typically at the top of the page markup, this H1 tag is
the first tag that the search engine spider sees as it's crawling your page
top to bottom.
6. In terms of content structure, the H1 tag is your web page's most important
header tag, followed by the subheader tags H2 and H3, because it tells the
search spider what the main topic (or keywords) is for the page.
You also only want
to use one H1 tag
per web page. So if
you're using the H1
tag in this fashion,
you're literally telling
the spider that
whatever your logo
title text is, is the
main content topic
for each page.
It also means that if
you're building your
Exponent CMS site
with SEO in mind, you
most likely have
multiple H1 tags on
each of your web
pages, which isn't ideal
for proper on-site
optimization.
7.
8. There are a lot of built in features that Exponent CMS has that are meant to be
convenient time savers when it comes to markup.
One of those being the
across-the-board H1 tag
that is applied to each
module title field.
The problem with this dovetails on the H1 logo markup that I discussed
above, where if you're utilizing multiple types of content modules on one
page, it becomes very easy to have multiple H1 tags on that single web page,
which again, isn't best practice for on-site optimization.
9. If your homepage has
a normal text module
with a strong H1 tag,
but you also have an
upcoming events
section, as well as a
latest news section
using a news module
in summary/headlines
view, topped off with a
footer utilizing 3 or 4
separate link manager
modules, then you
have the potential for 7
or 8 different H1 tags
on that one web page
if you simply used
Exponent's stock
module markup.
10.
11. I'll illustrate for you an example of how using these two SEO friendly markup tips
above can make a tremendous difference.
Earlier this year I had experienced some issues with a client's
Exponent CMS website that was undergoing an SEO marketing
program. The problem with the site was that we couldn't seem to
get passed page 3 of the organic search results, and Google
couldn't really decide which of our web pages it wanted to rank
for some of our targeted keywords. Every couple of days, the
page on our site that would show up in the middle of page 3
would change from the homepage to an internal page.
When I started digging into the code, I realized we not only had the H1 tag applied
to our logo, but we also utilized all the stock module title H1 tags, so we had 9, yes
9 H1 tags on our homepage alone.
After finding this markup issue, we quickly stripped the H1 tag off of our logo,
assigned H2 or H3 tags to our module titles that weren't the most important header
tag our each of our web pages, and within about 10 days of me re-submitting our
site through webmaster tools, we finally climbed onto page 1 of the search results,
and to this day, every web page on this clients' site sits in the top 3 of the organic
results.
12. If you're an Exponent CMS developer who has been utilizing these H1 tags in
your markup, you might want to consider these SEO friendly tips to not only
improve the organic value of your websites, but also to make your lives easier
so you don't have to go back and fix it at a later date.